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Back Market’s GMV increased 32% in 2025

Back Market’s GMV increased 32% in 2025

French marketplace for pre-owned phones, laptops, and other electronic devices, Back Market, has reached a gross merchandise value (GMV) of more than 3.5 billion euros in 2025. This is an increase of 32 percent, compared to a year earlier.

Back Market is an online marketplace based in France. In 2024, it already announced that it was on its way to profitability. Now, the company has released its financial results for 2025. In France, the company achieved an EBITDA margin of 35 percent. And it has now also achieved EBITDA profitability globally.

‘Back Market has now achieved global profitability’

GMV and revenue increase in Germany of 58%

The company now has 17 million customers in 17 markets, including Germany. According to the financial results, Back Market’s GMV and revenue increased 58 percent year-on-year in that country.

The growth last year was driven by several causes. There were repeat purchases, as well as an expansion of the product range. Additionally, the company sees increased consumer confidence in refurbished devices. This is indicated by an increase of 64 percent in the customer base in Germany.

‘Refurbished products are no longer a fringe phenomenon’

“These figures are important because they show that refurbished products are no longer a fringe phenomenon or an experimental category”, says Thibaud Hug de Larauze, co-founder and CEO of Back Market. “It works as a business model at scale and across various markets. That is what the Back Market team has built over the past ten years.”

Growth outside of Europe

Back Market is most firmly established in Europe, as the figures show. The marketplace is also active in the United States, in an early stage. Yet, in its key test markets there, it grew more than 40 percentage points faster than the company’s overall average. This suggests a potential acceleration in the country. “Refurbished is already well-established internationally”, says Hug de Larauze. “The crucial question now is how quickly the USA will follow suit.”

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Pleuni is the editor-in-chief at Ecommerce News. In addition to editing content from our other editors, she writes all types of news and background articles.

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