Deutsche Post goes into the tourism business
Deutsche Post now offers its customers vacation packages. Under the brand name Post Reisen, consumers can find several holiday travel and city tour packages as well as adventure trips and cruises. For this new service, Deutsche Post is working together with Eurotours, an international tourism company.
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Eurotours will act as the tour operator, while the Deutsche Post Postbus will be used for bus tours within Germany. But it’s not only holiday destinations in Germany that Post Reisen offers, it also has its special focus placed on the neighboring Alps regions. Consumers are able to book their vacations directly via the Internet or by calling the Post Reisen call center.
High growth potential
“Customers have always associated Deutsche Post with reliability, quality and good value for money”, says Achim Dünnwald, CEO Mail Communication at Deutsche Post. “And they are right. The fact that in just a short time we have established our Postbus as the quality leader in the German long-distance bus market proves it. Now we are expanding the portfolio to offer our customers attractive and affordable tours that are easy to select and book. We think this segment of the tourism market has high growth potential.”
Hans-Dieter Toth, CEO of Eurotours, thinks now is the right time to launch Post Reisen. “On the one hand, the Germans, who already travel a lot, are travelling more, whereby the trend is toward more last-minute bookings. On the other, direct sales numbers continues to rise”, he says.
Germans are travel champions
And he seems to be right. According to the German Travel Association, Germans are the world’s travel champions. They spend around 64.9 billion euros per year on foreign travel and roughly 69.7 billion euros on domestic travel. The share of online bookings of all-inclusive packages is around 15% of all booked travel, and this number is still about to grow.