Cross-channel

Inconsistent data is a problem that is well-known to many online sellers, especially when selling on multiple channels. Additionally, demand fluctuates, which makes it hard for retailers to implement accurate forecasting. “Traditional forecasting methods struggle in today’s omnichannel retail environment, because they are designed for a stable, linear retail model that no longer exists”, according to Alexey Spas, CEO and founder of software engineering company Instinctools.

Argos, one of the United Kingdom's largest omnichannel retailers, has launched a marketplace. With the new platform, the retailer aims to better serve online shoppers in its home market. Applications are also open to selling partners from outside the United Kingdom.

Over 300,000 small businesses from the United Kingdom are now selling on TikTok Shop, according to the platform. It did not release the total amount of sellers in the country, but it said that the amount of new sellers joining has increased 200 percent year on year.

Notino, which describes itself as the market leader in European ecommerce for beauty and health products, increased its revenue by 11.5 percent in the past financial year. The company performed particularly well in the final months of the year.

The European spending on digital advertisements has increased 10.5 percent last year, compared to 2024. The total came to 131.1 billion euros. Retail media had a stronger increase, of 16.7 percent. The market reached a spending of 13.3 billion euros.

Last week, Ceconomy shared its strategy for MediaMarkt and Saturn (also called MediaMarktSaturn) for the coming years. Collectively, the marketplaces achieved a GMV of 800 million euros during the financial year 2025 to 2026. According to the strategy, the GMV will more than double by the financial year 2028 to 2029.

Between June last year and this year, cost-per-click on Google Ads increased by 15 percent. This equals an increase of 0.06 euros across all campaign types. At the same time, return on ad spend (ROAS) decreased by more than 40 percent.

New reports on ecommerce in the five biggest European online markets shows that online shopping is still increasing in popularity. By 2029, online revenues in Germany, the United Kingdom, Spain, Italy and France could reach a total volume of 600 billion euros. This is driven by the use of AI in online shopping.

Multichannel companies from the Nordics make up Europe’s top three best-performing cross-border ecommerce sellers. These are Sweden-based Ikea, Denmark’s Jysk and H&M, also from Sweden. Behind them, Germany’s Zalando is the first pure player on the list.

Yesterday, the winners of the prestigious Shopping Awards were announced, in the Netherlands. It was the 25^th edition. Kaartje2go won the ‘DHL Best Online Store of the Year’ award, making it the overall winner of the evening.

In the past fiscal year, German ecommerce giant Otto was able to increase its gross merchandise value (GMV) by 6 percent. It reached around 7.5 billion euros. By doing so, the company has outperformed the German online retail market.

Online marketplace integrator ChannelEngine is launching a new capability, called AI Attribute Builder, in April. The company wants to ensure that products from online retailers will remain visible in AI-driven discovery environments.

Last month, products priced over 100 British pounds generated 41 percent of revenue on TikTok Shop in the United Kingdom. This shows that consumers in the country are placing a high amount of premium purchases on the social media platform. Social commerce is maturing, according to researchers.

Three German software companies have unveiled an end-to-end ecommerce solution, where all data and processes stay in Europe. Cloud provider STACKIT, platform provider Empiriecom and IT service provider Adesso have created an ecosystem that gives online sellers data sovereignty, in accordance with legal standards.

Three in ten German consumers shop via social media. Instagram is used the most: 15 percent of Germans buy directly on the platform or via redirects to online shops. Facebook follows with 14 percent and YouTube with 11 percent.