You can sell your products via a lot of channels. You can sell via your online store, via an app, via a phsyical store or maybe even via a pop-up store. On this page you’ll find all the ecommerce news articles about chross-channel.
Between June last year and this year, cost-per-click on Google Ads increased by 15 percent. This equals an increase of 0.06 euros across all campaign types. At the same time, return on ad spend (ROAS) decreased by more than 40 percent.
New reports on ecommerce in the five biggest European online markets shows that online shopping is still increasing in popularity. By 2029, online revenues in Germany, the United Kingdom, Spain, Italy and France could reach a total volume of 600 billion euros. This is driven by the use of AI in online shopping.
Multichannel companies from the Nordics make up Europe’s top three best-performing cross-border ecommerce sellers. These are Sweden-based Ikea, Denmark’s Jysk and H&M, also from Sweden. Behind them, Germany’s Zalando is the first pure player on the list.
Yesterday, the winners of the prestigious Shopping Awards were announced, in the Netherlands. It was the 25th edition. Kaartje2go won the ‘DHL Best Online Store of the Year’ award, making it the overall winner of the evening.
In the past fiscal year, German ecommerce giant Otto was able to increase its gross merchandise value (GMV) by 6 percent. It reached around 7.5 billion euros. By doing so, the company has outperformed the German online retail market.
Online marketplace integrator ChannelEngine is launching a new capability, called AI Attribute Builder, in April. The company wants to ensure that products from online retailers will remain visible in AI-driven discovery environments.
Last month, products priced over 100 British pounds generated 41 percent of revenue on TikTok Shop in the United Kingdom. This shows that consumers in the country are placing a high amount of premium purchases on the social media platform. Social commerce is maturing, according to researchers.
Three German software companies have unveiled an end-to-end ecommerce solution, where all data and processes stay in Europe. Cloud provider STACKIT, platform provider Empiriecom and IT service provider Adesso have created an ecosystem that gives online sellers data sovereignty, in accordance with legal standards.
Ceconomy, owner of MediaMarkt and Saturn, reports online revenue of more than 5.7 billion euros for the past financial year. This means the online channel now accounts for more than a quarter of total revenue for the first time. Growth is largely driven by MediaMarkt’s marketplace.
This year, advertisers in Europe are expected to double their spending on retail media. This means that sellers are making drastic changes to their business model. Retailers are investing in becoming platforms with retail media, and in off-site advertising.
On average, online sellers are active on six different marketplaces. As 63 percent of consumers prefer marketplaces over brand sites, sellers need to make sure that their products are present there. However, selling on marketplaces comes with its own challenges as well.
Fnac Darty, a French seller of entertainment and leisure products, has recently published its results for the first half of this year. Its revenue increased 0.7 percent, compared to the same period last year. Online sales is driving this growth, as digital sales increased 8 percent.
Social media is playing a big role in online retail in Germany. A majority of 59 percent of retailers in the country use a profile on social networks to promote their offerings online. And more than a quarter offer consumers the option to place orders in their store via social media.
Last year, Decathlon generated 26 percent of its German trade volume online. The marketplace's share within that has nearly doubled in just one year. The platform serves as a catalyst for growth for Decathlon, both in Germany and beyond.