Otto opens to Polish sellers

Otto is preparing to open its marketplace to sellers in Poland. A pilot program will begin next month, allowing selected Polish sales partners to participate. It is the second country in which Otto is opening up its marketplace.

The Netherlands was the first, two months ago. It marked the beginning of Otto’s expansion to marketplace partners from other European countries, nearly two years after preparations for the move had started. Otto carefully selects its partners: “Not just anybody can join the platform”, the company writes. Each retailer will be checked and vetted. “Our strict criteria ensure a high-quality product range.”

Selling requirements

Until recently, a German legal entity and a German VAT ID were still required to sell on Otto.de. Sellers can now also join with Dutch and, soon, Polish entities and tax numbers, provided they participate in the OSS procedure. If accepted onto the platform, international partners must provide customer service in German.

Customer service in German is mandatory

The monthly basic fee is 99.90 euros, regardless of the number of products sellers offer. By gradually opening up its marketplace, Otto aims to expand the assortment on its platform and become more attractive to consumers in its home market. Otto is the third-largest marketplace in Germany by GMV, behind market leaders Amazon and eBay.

Further opening

Following Dutch and Polish sellers, merchants from other countries will also gain access to the platform in 2026: “Further countries such as Austria, France, Spain, and Denmark will follow later in the year”, B2B portal Otto Market now states.

‘Austria, France, Spain, and Denmark will follow’

According to the conditions, returns must be accepted at a warehouse in the countries mentioned above, as well as in Italy and the Czech Republic. This suggests that sellers from those two countries may also gain access to Otto.de, although perhaps not yet this year.

Ecommerce in Poland

Otto offers Polish ecommerce companies a new springboard for growth beyond their domestic market, which is dominated by Allegro. Amazon plans to invest 5 billion euros in the coming years in its competitive battle with the market leader. Both Allegro and Amazon already offer Polish sellers opportunities to sell online across borders.