Ecommerce Foundation acquires Scamadviser

Ecommerce Foundation has acquired the British website Scamadviser, which aims to help online shoppers make a well-informed decision before they buy something online. With the technology behind the website, Ecommerce Foundation wants to further strengthen its global ecommerce trustmark solution.

Scamadviser is a popular online platform for consumers, which was founded in 2012. It attracts over 24 million users per year who want to make use of the online service so they can safely shop online. Over the years, Scamadviser has performed over 185 million automated trust checks and detected nearly two million fraudulent websites.

Improve trustmark with Scamadviser technology

Now, the Ecommerce Foundation wants to use this technology to improve its global ecommerce trustmark Safe.Shop. It will use the AI algorithm with a self-improving formula that covers over 40 technical checks to see if an online shop is actually a scam. According to the pan-European organization, integrating Scamadviser’s technology makes Safe.Shop the only trustmark that uses an automated ‘Trust Score’ as part of the overall certification process.

‘Acquisition was logical choice’

“Acquiring Scamadviser was a logical choice after we launched our rapidly growing global trustmark, Safe.Shop in October 2017”, Jorij Abraham, Managing Director of Ecommerce Foundation, says. “It gives consumers an instant numerical indication on whether or not an online store seems trustworthy. Furthermore, both consumers and website owners can understand how the Trust Score is calculated and what trust factors it is based upon.”

In the next couple of months, Ecommerce Foundation will further improve the algorithm and make it more intelligible for both consumers and online store owners.