Trustmarks

Belgian ecommerce trade association BeCommerce has launched a new trustmark for ads by influencers. The trustmark aims to prevent fraudulent sales on social media. Belgian consumers can now easily check whether an influencer complies with European legislation.

When making a purchase decision, at least 55 percent of Germans find reviews of a shop or product important. However, fake reviews are a common problem in ecommerce. As a result, 74 percent of Germans want reviews to have a label of authenticity.

Bol.com is the first ecommerce company to receive a Climate Neutral Certification. This certificate is given out by Dutch consultant Climate Neutral Group. However, the company’s Co2-reductions do not account for thousands of partner sellers.

Ecommerce has become a lifeline for many physical retailers in Europe that had to close their doors during the lockdowns. Now these brick-and-mortar businesses can continue their activities during the lockdown.

Dutch ecommerce association Thuiswinkel.org has launched Shopping Secure, a trustmark for cross-border ecommerce companies. The international trustmark can be used by both B2C and B2B companies.

TrustProfile is the new service from Dutch trust mark WebwinkelKeur. With this label, online retailers can show several pieces of information, like reviews and verified identification data, to enable trust among customers. Currently, a pilot project is running in France, Spain and Italy.

Five out of ten Amazon reviews are currently based on fake entries. That is what a reviewer, working for a reputation agency, claims in a report written by German magazine Computer Bild.

Ecommerce Europe and EMOTA, the two biggest European ecommerce associations, will join forces. The merger will become fully effective as of 1 January next year, with the two associations continuing under the name 'Ecommerce Europe'.

Trustmarks are an important indicator for online shoppers looking for trustworthy ecommerce websites. The presence of one or more trustmarks could really help consumers with believing the store can be trusted with their order. But it seems fake trustmarks are able to achieve the same results…

Ecommerce Foundation has acquired the British website Scamadviser, which aims to help online shoppers make a well-informed decision before they buy something online. With the technology behind the website, Ecommerce Foundation wants to further strengthen its global ecommerce trustmark solution.

The pan-European ecommerce association EMOTA has welcomed another member. The Italian ecommerce association AICEL, which is short for Associazione Italiana Commercio Elettronico, is the latest to join the club.

Safe.Shop has launched today as the first global ecommerce trust mark. Safe.Shop wants to help improve the customer confidence, while further boosting the ecommerce trade worldwide. National ecommerce associations from 13 different countries are the first connected trust mark partners.

European retail organization ERA Europe has joined EMOTA, the European Ecommerce and Omni-channel Trade Association. Normally, national ecommerce associations join EMOTA, the addition of ERA Europe should be seen more as a widening of EMOTA's voice in Brussels.

The Bulgarian E-commerce Association has joined Ecommerce Europe and is now the 20th national association that has joined the pan-European organization, which represents over 25,000 online retailers across Europe.

EMOTA has announced it attracted the Alibaba Group as its latest corporate member. The Chinese ecommerce company wants to do more with European companies and policymakers, as Europe is an important market for Alibaba.