There are so many online stores, a lot of consumers can no longer see the wood for the trees. That’s why some years ago trustmarks were being introduced. Retailers can submit their store but they only get approved if they follow certain rules, like showing who’s behind the store, informing the customer about his rights, providing information about returning products bought online, et cetera. Here, on this page you’ll find all the articles we’ve written about such trustmarks.
Ecommerce has become a lifeline for many physical retailers in Europe that had to close their doors during the lockdowns. Now these brick-and-mortar businesses can continue their activities during the lockdown.
TrustProfile is the new service from Dutch trust mark WebwinkelKeur. With this label, online retailers can show several pieces of information, like reviews and verified identification data, to enable trust among customers. Currently, a pilot project is running in France, Spain and Italy.
Ecommerce Europe and EMOTA, the two biggest European ecommerce associations, will join forces. The merger will become fully effective as of 1 January next year, with the two associations continuing under the name 'Ecommerce Europe'.
Trustmarks are an important indicator for online shoppers looking for trustworthy ecommerce websites. The presence of one or more trustmarks could really help consumers with believing the store can be trusted with their order. But it seems fake trustmarks are able to achieve the same results…
Ecommerce Foundation has acquired the British website Scamadviser, which aims to help online shoppers make a well-informed decision before they buy something online. With the technology behind the website, Ecommerce Foundation wants to further strengthen its global ecommerce trustmark solution.
The pan-European ecommerce association EMOTA has welcomed another member. The Italian ecommerce association AICEL, which is short for Associazione Italiana Commercio Elettronico, is the latest to join the club.
Safe.Shop has launched today as the first global ecommerce trust mark. Safe.Shop wants to help improve the customer confidence, while further boosting the ecommerce trade worldwide. National ecommerce associations from 13 different countries are the first connected trust mark partners.
European retail organization ERA Europe has joined EMOTA, the European Ecommerce and Omni-channel Trade Association. Normally, national ecommerce associations join EMOTA, the addition of ERA Europe should be seen more as a widening of EMOTA's voice in Brussels.
The Bulgarian E-commerce Association has joined Ecommerce Europe and is now the 20th national association that has joined the pan-European organization, which represents over 25,000 online retailers across Europe.
EMOTA has announced it attracted the Alibaba Group as its latest corporate member. The Chinese ecommerce company wants to do more with European companies and policymakers, as Europe is an important market for Alibaba.
The Greek ecommerce association GRECA (which is short for Greek Ecommerce Assocation) has launched the first ecommerce trustmark from Greece. The organization launched the trustmark in cooperation with Ecommerce Europe and the E-Business Research Center. Awardees will be subject to an audit to make sure they comply with European consumer law.
The Romanian ecommerce association ARMO has joined Ecommerce Europe, one week after it joined EMOTA, another pan-European ecommerce association. It's the first time ever a national ecommerce association has joined both umbrella organizations.
The European Ecommerce & Omnichannel Association has a new member. It announced ARMO, the Association of Romanian Online Stores, has joined the pan-European ecommerce association. Romania is now the 17th country to have an ecommerce association joining EMOTA.