Safe.Shop launched as first global ecommerce trust mark

Safe.Shop launched as first global ecommerce trust mark

Safe.Shop has launched today as the first global ecommerce trust mark. Safe.Shop wants to help improve the customer confidence, while further boosting the ecommerce trade worldwide. National ecommerce associations from 13 different countries are the first connected trust mark partners.

The Ecommerce Foundation has launched Safe.Shop today, with the support of the national ecommerce associations from Brazil, China, Croatia, Hong Kong, Germany, Iceland, Japan, Malaysia, Russia, Romania, Senegal, Switzerland and the Netherlands.

Over 300 ecommerce trust marks worldwide

Currently, there are over 300 ecommerce trust marks worldwide and most of them are solely national initiatives. Some of them focus explicitly on legal compliance, while others focus on financial reliability, security, reviews or anti-counterfeiting policies. And some try to cover all of most of these aspects.

According to the Ecommerce Foundation, separate certification for national trust marks can complicate things and can be especially complex for small- and medium sized ecommerce companies. Safe.Shops aims to bridge the borders, so that consumer confidence can grow.

Collaborating with local trust mark partners

“We don’t intend to build a trust mark from scratch. There are many national retail and ecommerce associations en trust marks who already have a trusted certificate”, says Jorij Abraham, director of the Ecommerce Foundation. “They know the local market and can serve local retailers and online stores much better than a central organization could. Collaborating with local trust mark partners enables us to use the streng of the local brand and to build a global trust mark together.”

2018: 30 countries

In the coming three months, Safe.Shop will be launched in thirteen countries across the globe, so new processes and systems can be optimized. Online stores can apply for the trust mark through their national ecommerce association or via The organization wants to have 30 countries linked to this initiative by next year. It’s now negotiating with ecommerce associations in Canada, France, Mexico, Spain, South Korea, the UK and the US.

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