Bol adjusts advertising space
Online marketplace Bol has launched several updates this month. One of the updates is a new advertising option that allows sellers to highlight their brand and assortment in search results. There are also changes to the partner platform and review policy.
Bol is an online marketplace from the Netherlands. It generated a revenue of 2.9 billion euros in 2023. Earlier this year, Bol already launched a new payout model for partner sellers. Sellers now have the option to get paid once or twice a month. This month, the platform is coming out with more updates.
Sponsored Products has a new look
About half of the partner vendors have now been selected for the pilot of the new Sponsored Products interface. On the website, some brands are now highlighted in the search results, immediately showing multiple products from that brand’s assortment. The update is therefore reminiscent of Amazon’s Sponsored Brands.
The new interface will be available to all partner sellers by the end of August
According to Bol, it aims to respond more quickly to advertisers’ wants and needs with the new interface. In addition, the interface is more user-friendly, which makes managing and optimizing ad campaigns more efficient. Setting up campaigns has been made easier and partners will also receive comprehensive reports.
Vendors can use a new API for the new interface. The update is expected to be available to all partner sellers by the end of August.
Changes to partner platform and policies
In addition, the partner platform itself has a new feature. Until now, vendors had to use external tools to keep track of the positions of their products. From now on, this can be viewed in the partner platform. This makes it easier to track how effective their SEO efforts are.
As of July 1st, posting sponsored reviews is no longer permitted on Bol
Bol has also changed its review policy. Due to the introduction of the Digital Services Act (DSA) across Europe, from now on sponsored reviews may no longer be posted on the platform. As a result, customers are prohibited from receiving compensation for posting a review.
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