German online grocery retailer expands in Europe is expanding its services in Europe. The German online grocery retailer already delivered foods and drinks in Austria, but is now ready for the next step. will deliver to customers in France, Italy, The Netherlands, Belgium and Denmark.


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The online retailer published the news on its blog, with a post called ‘ erobert Europa’ (translation: ‘ conquers Europe’). It also says it started a quiz on Facebook to ask its fans which countries they should provide to in the future. “According to our fans, the choice seemed to be difficult, as France was just ahead of Italy and Denmark. But a week later came the big surprise: all 5 answers are correct!” It states: “Whether you live abroad permanently or be there just for vacation, your groceries can be delivered to you!”

Shipping fees and shipping time
Customers from Austria, the first country expanded to, have to pay €5,90 worth of shipping fees and have to wait about one or two days to get their groceries delivered. Customers from Belgium, Denmark, France, Italy and the Netherlands need to pay one euro more (€6,90) and on average also have to wait one day longer to get their goods delivered.

Back in 2011, Deutsche Post DHL bought shared in and now owns 90% of it. For DHL it’s a way of getting to know the difficult market of online groceries.


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