Below you’ll find all the articles we’ve written about Belgian ecommerce, online retailers, acquisitions, cross-border initiatives and more. If you want to know more about the Belgian online retail industry, check out our information page on ecommerce in Belgium.
TikTok Shop is preparing to launch in Poland, the Netherlands and Belgium. This is evident from job listings for its “strategic readiness team” and for customer solutions managers who are fluent in Polish or Dutch. Seller environments have already been set up, but they are not yet live.
Amazon will charge European selling partners additional transport costs as a result of the war in the Middle East. In principle, the measure is temporary, the company says, and applies to both Fulfilment by Amazon (FBA) and Multi-Channel Fulfilment (MCF).
European Amazon sellers can now manage their funds on the platform more easily. Amazon Seller Wallet is launching in seven European stores. This gives sellers more control over when to convert and transfer their earnings, with exchange rates displayed before every transfer.
Only 28 percent of the 100 largest online stores in Belgium and the Netherlands offer customer service in the evening. And only 44 percent use WhatsApp as a customer service channel, even though the app is very popular among consumers. As a result, online stores are missing out on conversions.
Dutch marketplace Bol is introducing ‘a completely new ecosystem category’: third-party fulfillment, or 3PL for short. The market leader is looking for logistics companies that can help partner sellers with warehouse space and processing orders. Currently, sellers can only outsource fulfillment to Bol itself, but soon they will also be able to outsource to other fulfillment companies within the network.
Temu has recently entered into a large number of partnerships with logistics service providers for the delivery of products across Europe. This week, deals with the United Kingdom’s Royal Mail and Belgium’s bpost were announced.
Only three years after launching a dedicated online store for Belgium, Amazon has grown into the country’s second-largest online retailer. The company is investing heavily in Belgium. Part of the investment is going toward same-day delivery from Amazon’s distribution center in Hoboken, near Antwerp.
Cainiao, the logistics subsidiary of Alibaba Group, will not move forward with its planned expansion at Liège Airport in Belgium. Two new warehouses that were on the drawing board will not be built, dealing a blow to Wallonia’s ambition to turn Liège into an ecommerce logistics hotspot.
Amazon will invest more than 1.4 billion euros in the Dutch market over the next three years. Earlier this month, the company also announced an injection of more than 1 billion euros in Belgium. The American company aims to win over shoppers and online buyers across the Benelux region in its battle with local market leader bol.
Amazon is investing over one billion euros in the Belgian market over the next three years. The American company aims to improve the customer experience for Belgian shoppers and help small and medium-sized businesses grow both domestically and internationally.
The Belgian government is considering introducing a levy on parcels imported from outside the European Union. The 2 euro fee per parcel would affect Chinese online retailers such as AliExpress, Shein and Temu. The government intends to use the revenue to help reduce the national budget deficit.
Last year, Belgian consumers spent 17.4 billion euros on online purchases. This was a billion euros more than in 2023, representing an increase of 6.7 percent. In 2024, Belgians did a quarter of all their spending online for the first time.
