Winners Becom Awards 2026 announced
The Becom Awards were presented yesterday in Brussels. This year, the Diamond Awards went to Kentucky Horsewear and Woosh. There were 29 finalists in 10 categories.
Below you’ll find all the articles we’ve written about Belgian ecommerce, online retailers, acquisitions, cross-border initiatives and more. If you want to know more about the Belgian online retail industry, check out our information page on ecommerce in Belgium.
The Becom Awards were presented yesterday in Brussels. This year, the Diamond Awards went to Kentucky Horsewear and Woosh. There were 29 finalists in 10 categories.
Amazon is requiring sellers to offer all their Pan-European FBA products on its Dutch marketplace. In six months’ time, a similar requirement will be introduced for Belgium. As a result, the international product selection on Amazon.nl and Amazon.com.be is set to increase.
Chinese ecommerce platforms such as AliExpress, Banggood, Shein, and Temu are more popular than average in Southern Europe, according to research by the European Central Bank (ECB). Shoppers are attracted by low prices and a wide product range.
Last November, Vinted Go launched a pilot called Rescued Value. Packages that could not be delivered or returned are relisted on the secondhand marketplace through this dedicated account. In an interview with Ecommerce News, the platform reported that more than 100,000 products have already found new owners through this program.
Joybuy, JD.com's online department store, is becoming a marketplace. The platform will soon open its doors to selected third-party sellers from both Europe and China. Through a major promotional campaign, Joybuy hopes to boost its popularity among European shoppers this summer. “Why wait until November to shop smarter?”
Last year, Belgian consumers spent 18.3 billion euros online. Compared to a year earlier, this is an increase of 5.4 percent. More Belgians have started shopping online, as more than 9 out of 10 made online purchases. However, most of the online spending went to foreign platforms.
TikTok Shop is expanding rapidly across Europe. On June 15, the platform will launch in Austria, Belgium, the Netherlands, and Poland. Shortly afterwards, the new 'Sell Across Europe' feature will become available, enabling merchants to sell in multiple countries through a single registration.
TikTok Shop is preparing to launch in Poland, the Netherlands and Belgium. This is evident from job listings for its “strategic readiness team” and for customer solutions managers who are fluent in Polish or Dutch. Seller environments have already been set up, but they are not yet live.
Amazon will charge European selling partners additional transport costs as a result of the war in the Middle East. In principle, the measure is temporary, the company says, and applies to both Fulfilment by Amazon (FBA) and Multi-Channel Fulfilment (MCF).
European Amazon sellers can now manage their funds on the platform more easily. Amazon Seller Wallet is launching in seven European stores. This gives sellers more control over when to convert and transfer their earnings, with exchange rates displayed before every transfer.
Only 28 percent of the 100 largest online stores in Belgium and the Netherlands offer customer service in the evening. And only 44 percent use WhatsApp as a customer service channel, even though the app is very popular among consumers. As a result, online stores are missing out on conversions.
Dutch marketplace Bol is introducing ‘a completely new ecosystem category’: third-party fulfillment, or 3PL for short. The market leader is looking for logistics companies that can help partner sellers with warehouse space and processing orders. Currently, sellers can only outsource fulfillment to Bol itself, but soon they will also be able to outsource to other fulfillment companies within the network.
Temu has recently entered into a large number of partnerships with logistics service providers for the delivery of products across Europe. This week, deals with the United Kingdom’s Royal Mail and Belgium’s bpost were announced.
Only three years after launching a dedicated online store for Belgium, Amazon has grown into the country’s second-largest online retailer. The company is investing heavily in Belgium. Part of the investment is going toward same-day delivery from Amazon’s distribution center in Hoboken, near Antwerp.
Cainiao, the logistics subsidiary of Alibaba Group, will not move forward with its planned expansion at Liège Airport in Belgium. Two new warehouses that were on the drawing board will not be built, dealing a blow to Wallonia’s ambition to turn Liège into an ecommerce logistics hotspot.