Belgium

Belgian partner sellers on Dutch platform Bol.com have complained about coercive contracts and the abuse of power by the platform. The platform is said to ask for information about suppliers and a large revenue share. A member of the federal parliament has called for a hearing.

Dutch online flooring store Solza now sells its PVC, laminate and hybrid wood floors in a new Belgian online store. The company wants to strengthen its position as a leading flooring retailer in the Benelux with the expansion. A French version of the shop will be launched later this year.

HelloFresh Group has expanded its ready-to-eat brand, Factor, to the Netherlands and the Flanders region in Belgium. Other countries on the continent will follow suit. "Bringing Factor to Europe is a significant stride in HelloFresh's multi-tier brand strategy."

Nine out of ten Belgians between the ages of 18 and 70 bought something online at least once last year. At least 33 percent of Belgian consumers say that they have one online store they always use to purchase a certain product online. Another 40 percent return to the same three online stores.

Action, the discount retailer from the Netherlands, is launching its online store in Belgium. The online shop is available in Dutch and French. Action will offer around 150 products. The product range mostly consists of large items such as garden furniture.

German bicycle e-tailer Bike24 is launching in Belgium, the Netherlands and Luxembourg. The company already had localized online shops for Germany, Austria, France, Italy and Spain. Bike24 says the company now reaches 70 percent of the European market.

Dutch electronics store Coolblue made a profit loss of 6,2 million euros in 2022. This is a stark contrast with profits of over 39 million euros the year before. The company generated 2,35 billion euros of revenue. a small year-on-year growth of 0,6 percent.

Online fashion marketplace Secret Sales has reached a 70 percent year-on-year growth in sales in 2022. This was largely driven by the company’s international expansion last year. It expects to maintain a growth of 85 percent this year.

Belgian ecommerce associations BeCommerce and SafeShops.be have announced a merger today. The new organization focuses on boosting Belgian ecommerce. Greet Dekocker, who assumes day-to-day management of the new association, informed Ecommerce News by phone that the new name and branding are still being developed.

Belgian ecommerce trade association BeCommerce has launched a new trustmark for ads by influencers. The trustmark aims to prevent fraudulent sales on social media. Belgian consumers can now easily check whether an influencer complies with European legislation.

In the seventeenth edition of the BeCommerce Awards, Bijenkorf.be was awarded with The Becommerce Award. It can now call itself the best Belgian online store for a year. It competed with four other nominees for this title.

Last year, Belgian trade association BeCommerce launched a project called Ezyshop. At least 2,140 companies signed up to receive individual coaching sessions. According to the organization, Belgian retailers need extra support and the government should help.

Carrefour’s online shop in Belgium is getting a software system redesign. As a result, the product offer has been reduced. This can last until the beginning of next year, the company says.

Consumers in Belgium spent 7.22 billion euros online in the first half of this year. This is a growth of 30 percent when compared to the same period a year ago. Ordering on a smartphone is becoming increasingly popular.

Belgian software startup Garvis has raised 3.5 million euros. The company uses Artificial Intelligence (AI) to predict stock levels. Garvis will use the funds to develop its platform and accelerate international expansion.