‘H&M wants to launch Afound in Germany’
H&M apparently has plans to soon launch Afound in Germany. The outlet concept is currently only available in two markets, but a third might be on its way. At least, that’s what a Facebook ad makes people believe.
Facebook ad suggests Afound comes to Germany
Now, it seems that Germany will be the third market where this H&M retail brand will launch. As discovered by Location Insider, a Facebook ad suggests the Swedish fashion retail giant is looking to launch Afound in Germany.
In the ad, Afound advertises that it offers items from 400 fashion brands with a 25 to 70 percent discount. After a click, users can register to receive a notification email as soon as the concept starts in Germany. But as Location Insider puts it: “theoretically, the whole thing could just be a test to see how great the interest in Germany is.”
It could be a test to see how great the interest in Germany is.
Update 5 May 2020:
H&M has confirmed it will launch Afound in Germany The digital marketplace will also expand to Austria.