Ikea tests furniture rental in Europe
Ikea is testing the rental of its furniture in all of its main markets. The furniture retailer first said it was looking to lease its products in February, but it now revealed more details about the furniture rental project it will run across Europe and other markets.
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Ikea is working hard to better be a part of the more circular economy. The Swedish furniture company already announced it wants to make all of its products from renewable and recycled materials by 2030. It also wants to design all products to be reused, repaired and recycled. Last year, the company handled one million order for spare parts to repair products, Reuters writes.
Ikea already tested rental service in some European markets
And now it wants to develop subscription-based leasing offers so their desks, sofas and beds can be reused as many times as possible before being recycled. The company had already tests running in the Netherlands, Sweden, Switzerland and Poland and now it’s looking to expand this to all of its 30 markets next year.
“Testing out opportunities for leasing offers is one of the ways we are challenging ourselves to deliver on our transformation strategy”, said CEO Jesper Brodin. “Climate change and unsustainable consumption are among the biggest challenges we face in society.”