Marketplace integrators
Get your products live on multiple marketplaces without losing time on feeds, rules and manual uploads. Almost half of shoppers start there and most cross-border sales come from these platforms. However, the differences in Europe are huge. Integrators can help you connect your online store to marketplaces perfectly.
Content:
- List of integrators
- Selling on a marketplace
- Integrating with a marketplace
- Selling on multiple marketplaces
Marketplace integrators
Get the best, fastest and most retailer-friendly ways to connect your online store to marketplaces all over Europe, by using a marketplace integrator. These companies specialize in connecting businesses to hundreds of marketplaces, social media platforms and other sales channels.
They know each platform’s rules for sellers, which means that you do not need to spend time trying to figure this out. By using their software framework you can automate orders, inventory and pricing across all sales channels, all from the same dashboard.
List of marketplace integrators
Below, we have listed marketplace integrators that are popular in Europe, what they offer and what sets them apart from competitors:
Connects your store with more than 1,300 marketplaces all over the world. To do that, it has an extensive selection of plugins and APIs. Offers automation and streamlines operations, in one dashboard. Has options for 3rd party sellers, 1st party vendors as well as a mix of the two.
Connects you with over 3,000 channels, which include marketplaces, social media, affiliates and more. Offers feed management, ecommerce integrations, PPC optimization, CSS, reports and analyses. Prices go from 59 euros and up. You can test it for free.
Has a large product suite, with product feed management, marketplace management, feed optimization, dynamic pricing and ads feed management. Integrates with more than 70 marketplaces, and over 400 advertising channels. Seems geared more towards advertising channels, than marketplace integration.
Calls itself a full-service shopping feed management platform. It connects your feed to more than 300 global marketplaces, but it also has tools to improve your ad performance. Additionally, it enables agentic discovery, and checkout channels that power AI-driven purchases.
A data feed management solution that helps online retailers place their products on 2,000 channels. These include social platforms, custom channels, marketplaces and more. Has templates that make tracking your product data on all these channels easier.
Focused on fashion and lifestyle brands, with access to premium marketplaces such as Zalando and Otto. The platform aligns with the requirements of these channels, with a strong focus on content, assortment management and data quality.
- focus on fashion and lifestyle
- 90+ connected marketplaces
- strict requirements for data quality and structure
- suited for complex variants (size, color)
- strong focus on EU and DACH region
- part of Zalando
Selling on marketplaces
Online marketplaces are platforms where brands, retailers or suppliers can sell their products to a large audience. MediaMarkt, for example, started out as a seller of electronics and has opened its website to partner sellers. These sellers can make use of the platform’s large customer base. For a fee, a seller can quickly start selling many products.
According to research in 2025, at least 47 percent of online shoppers start their product search on a marketplace. This varies across countries. For example, in the Netherlands, online shoppers use search engines to start their product search more often (38 percent). Immediately using a marketplace to start their search was done less frequently (27 percent). In the United Kingdom, however, 54 percent of shoppers start their search on online marketplaces.
Marketplaces generated 70 percent of all cross-border turnover in Europe between 2024 and 2025. It is expected that marketplaces will continue growing in the coming years, which indicates that these platforms are still becoming more and more popular.
Because of this, sellers are often connecting their online store to marketplaces. In addition to reaching a larger audience at once, marketplaces can often also help sellers in becoming cross-border sellers.
Integrating with a marketplace
There are several ways to connect your online store to a marketplace. You can create an account on the marketplace’s platform and add your products. Most platforms have software through which you can integrate your store. Think of an API, for example. That way, the platform synchronizes your product offer.
Your ecommerce software providers can often also help connecting you with a marketplace. Shopify, for example, has apps that automatically connect your online stores to well-known marketplaces like eBay or Amazon. By doing this, your inventory will be synchronized on the marketplace as well as in your own online store.
Selling on multiple marketplaces
According to research in 2025, a majority of online sellers (67 percent) are active on at least four marketplaces. By doing that, they can reach even more customers. If you are interested in selling your products through multiple channels, it can become a hassle to integrate with each marketplace. Especially when you are selling the same product on multiple platforms. Marketplace integrators can fix this.
