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Österreichische Post starts Amazon rival Shö

Austrian Post, locally better known as Österreichische Post, has announced it will start with its online marketplace Shö in April this year. So far, 65 Austrian retailers will sell their goods on what aims to be a local alternative to Amazon, Zalando and eBay.


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Gerald Gregori, managing director of Post E-Commerce GmbH, announced the news during an online trade meeting in Vienna last week, Futurezone writes. To date, 65 retailers are attracted, but the number of traders on the Shö platform is expected to increase sharply.

Retailers on Shö

Among the retailers that are ready to sell their goods at Shö are shoe retailer Salamander, department store chain Kastner & Öhler, office supply retailer Schäfer, electronics retailer E-tec, sporting dealer Gigasport and wine merchant Wein & CO. Numerous small retailers are also on board, as the online marketplace is intended for both small and large distributors. Retailers won’t need to pay a fixed fee, but only a fee (“in the single digits”) per sale, depending on the product category.

With Shö, the Austrian Post wants to offer retailers and consumers in Austria a local alternative to major international marketplaces such as Amazon, Zalando and eBay. “At the moment, online shopping in Austria is mostly shopping in Germany”, Gregori explains, while appealing to local retailers to deal more with the topic of online trading.

Budget of 30 million euros

According to media reports, the postal company has a budget of 30 million euros for the ambitious project. The online marketplace was announced in March last year and in the current test phase, Shö already has 30 distributors with approximately 200,000 articles online. Customers will need to pay shipping fees of 3.30 euros for orders below 33 euros, everything above will be sent for free.