Pineca launches in Austria

Pineca has launched an Austrian online store. This is the fourth new market that the online supplier of prefabricated wooden buildings has targeted in the last 14 months. The company now operates in nine European countries in total.

The Pineca Group is a Lithuanian company, which was launched in 2011. It sells a large range of prefabricated garden buildings, wooden houses and garages in its online stores. In October last year, the company launched an online store in Sweden. At the time, it already announced plans for the expansion to Austria.

Local product range

Up until now, Austrian consumers were already able to place orders at Pineca through the German online store. Now, it has launched a dedicated local store. “In the Austrian market, we are visible on Google search and well known to the customers as the supplier of bigger wooden houses”, said Karolis Kailiūnas, CMO.

‘We expect to earn the trust of local customers as the provider of smaller-size products as well.’

“We expect to successfully earn the trust of local customers as the provider of smaller-size products as well: garden buildings, garages, carports and saunas.” As with its other markets, the company has performed a local market analysis and adjusted its product range accordingly. Due to the construction specifics in the mountains of Austria and the amount of snow in the area, the residential building assortment is based on these market characteristics and customer expectations.

Revenue of 65 million euros in 2023

In addition to the company’s expansions in the last 14 months, it was able to grow its business. According to Pineca, the amount of online orders increased 20 percent in 2023. It generated a revenue of 65 million euros.

Pineca’s order amount increased 20% in 2023.

The company has not announced further expansion plans. However, it is currently upgrading and reorganizing its customer service, supply and logistics management process in all of its nine markets.