Last year, there were about 9,000 retailers across Austria that sold online. This means that the number of online stores in this European country has nearly tripled over the past ten years. Also during the same period, the number of online shoppers in Austria has doubled.
Austria and China have signed an agreement, which should give Austrian retailers have easier access to the Chinese ecommerce market. Margarete Schramböck, Federal Minister for Digital and Economic Affairs, is currently on a state visit to Beijing, where she negotiated a deal with the Ministry of Commerce of the Government of China.
The top 10 of biggest retail companies in Austria consists solely of companies that also sell products through physical stores. The first pure play e-retailer in Austria’s retail top 100 is Amazon, which ranks eleventh.
MediaMarktSaturn will open a pilot store in Austria in which customers won’t have to wait in line to check out. The concept of the checkout-free store is similar to Amazon Go, but will work with a different technology.
Sloggi, the underwear brand from Triumph, is now presenting itself completely independently online and has launched an online shop in Germany, the United Kingdom, Austria and France. By the end of the year, Sloggi also wants to have online stores in seven more countries throughout Europe.
Ecommerce in Austria is growing rapidly and so is the willingness of Austrian consumers to buy goods online. Last year, the online sales per capita were worth 885 euros, which makes Austria one of the top countries in this area.
Google has launched Google Marketing Solutions for Startups, a new centralized platform for startup companies of all sizes which gets them in touch with Google’s marketing experts. Via this platform, the search company wants to help startups in Germany, Austria and Switzerland to find new customers and grow their sales online.