Amazon is also jumping on the local train. In an effort to offer a more regional shopping experience, Amazon has launched a separate website section where small and medium-sized businesses from Germany and Austria can present their goods on Amazon.
For the first time, ecommerce in Germany, Austria and Switzerland (also known as the DACH region) reached a consolidated volume of more than 100 billion euros. The German-speaking ecommerce markets are now generating more sales than any other language area in Europe.
Sellpy has launched in both the Netherlands and Austria today. The second-hand platform, which is part of H&M Group, is now active in four countries across Europe. Previously, it launched in Sweden and Germany.
Things are looking well for the biggest online shops in Austria. The top 250 can look forward to double-digit growth. And the ten biggest ecommerce websites from Austria account for almost half of the top 250’s total online sales.
Schuhe24, which sells shoes online from over 2,000 connected retailers in Germany, is partnering with Neckermann in Austria. The cooperation should benefit both Neckermann and the retailers connected to the Schuhe24 Group, which also sells clothing, bags, jewelry, and more.
The top 100 retailers in Austria generated sales of 38.7 billion euros in 2018. The ranking of Austria’s largest retailers is led by six companies that have exceeded the billion euros mark: Rewe, Spar, Hofer, Lidl, XXXL Group and Media Saturn. Together, they generate 32 percent of all retail sales in Austria.
The German retail platform Shopdaheim is a success. Four weeks after the launch, almost 10.000 dealer addresses from 41 different industries are listed. Every day, clicks in the six-figure range generated through the platform.
CCC Group, a major footwear retail company from Poland, has launched its online shop CCC.eu in Hungary and Austria. In Hungary, the group already operates two ecommerce platforms, while in Austria, this will be the group’s first ecommerce platform.
Online optician Mister Spex now offers an online eye test, since the coronavirus has made it impossible in many European countries to visit an optician. It says it’s the first optician to offer customers in Germany, Austria and Switzerland the possibility of an individual eye test via an online application.
Shöpping.at, the online shopping platform launched by Austrian Post, sees the number of visitors being quadrupled since the coronavirus measures in Austria were put in action. Both customers and retailers are showing growing interest in the online marketplace.
Refurbed, an Austrian startup that sells repaired electrical appliances, has raised 15.6 million euros. It’s one of the highest investments in the Austrian start-up industry.
The amount of online marketplaces in Germany, Austria and Switzerland has increased significantly in the past five years. In 2015, there were only 81 online marketplaces, but nowadays there’s 173 of them.
Consumers in Austria like to shop online, but apparently they don’t like to do this at local online stores. Only 8 percent of all online sales generated in Austria go to a purely Austrian ecommerce company.
Charlie Temple, an optical online retailer from the Netherlands, has expanded to Belgium and Austria. For the fast-growing ecommerce scale-up in prescription glasses these are the second and third new market, after it also expanded to Germany last year.
Bluecode, a mobile payment solution from Austria, has raised 12 million euros in its latest financing round. Private venture capitalists from Europe, who invested in Bluecode in the autumn of 2018, are investing again in the payment solution for iPhones and Android smartphones.