Otto’s subsidiary Bonprix expands to Norway
Fashion retailer Bonprix has opened an online store in Norway, which marks the 30th market where this German fashion brand has a presence. Within the Otto Group, Bonprix is now the most international brand and is also one of the Group’s largest companies.
“With Norway we are opening up another attractive market in Northern Europe”, says managing director Richard Gottwald. He thinks Bonprix can be economically successful there in a short time. “The market fits us well, because Norways provides us with a target audience with ideal conditions: customers in Norway like online shopping, they have great interest in fashion and they have a high purchasing power.
Gottwald thinks that in Norway, Bonprix can optimally make use of the experiences they have gathered in other online- and fashion-loving countries. “Like in the neighboring country of Sweden, where Bonprix has been active since 2009, customers of our Norwegian online store will be offered an inspiring shopping experience and an extensive assortment.”
Promoting Bonprix in Norway
Mobile shopping is also possible with the Bonprix app, which is now available in 14 countries and has registered about 2.3 million downloads. In addition to launching the online store in Norway, the Otto subsidiary will invest primarily in online marketing and social media activities during the month of August. In September, the fashion retailer will introduced catalogs, which are particularly intended to encourage online purchases.