SEOshop announces global partnership with PowaTag

Dutch ecommerce software solution SEOshop today has announced a global partnership with Powa Technologies. As a result of this, online retailers who use the SEOshop software get access to omnichannel sales channels.

Powa Technologies is the company behind PowaTag, a mobile app that allows consumers to quickly make purchases. Now, online merchants using SEOshop’s ecommerce software can reach their own customers in a new way. By using PowaTag, consumers can order products using touch-to-buy on their smartphone, whenever they like. The app uses several triggers, like scanning images, audio tags, social media, NFC, touch-to-buy on websites, e-mails, advertisements and Bluetooth beacons. PowaTag can also be connected to loyality programs, award systems and geo location.

Innovative sales channels
According to Dan Wagner, CEO of Powa Technologies, a strong online and mobile strategy are essential for success in the retail industry. “SEOshop offers a powerful ecommerce solution for online retailers who are looking to be successful in Europe. We now give them the chance to get access to the most innovative sales channels.”

Ruud Stelder, CEO of SEOshop, is happy with the new alliance. “Thanks to this strategic partnership we can offer our clients an omnichannel experience that’s not available yet in the Benelux. This way we give them all the opportunities to compete with the big ecommerce players.”

If you’re interested in how PowaTag works, there’s a video beneath this article but you can also see a demo at the Dutch ecommerce conference Webwinkel Vakdagen, which takes places on January 21 and 22 in Utrecht, the Netherlands. Together with Powa Technologies, SEOshop will demonstrate the app and possibilities at stand T01.