Vente-privee acquires Danish competitor Designers & Friends

Vente-privee acquires Danish competitor Designers & Friends

Vente-privee keeps on expanding in Europe by buying competitive websites that also offer private sales online. The French company now acquired, through its subsidiary, the Danish ecommerce website Designers & Friends. With the acquisition, Vente-privee wants to strengthen its position in Scandinavia.

The current management team of Designers & Friends will stay in position after Vente-privee (which is now called Veepee) got a majority of stakes and is set to let the company grow further in Denmark. “We are very excited to collaborate with the creators and global leaders in the concept of flash sales”, says Frederik Kolenda, CEO of Designers & Friends. “Their experience will allow us to move at a faster rate in terms of development, while improving the quality of our service.”

Vente-privee acquires competitors

With the acquisition of another flash sale website, Vente-privee wants to further strengthen its position in Europe. The company has now set their eyes on expansion in Northern Europe, after it acquired Belgian competitor Vente-exclusive in 2015 and Spanish fashion site Privalia and Swiss shopping club in April this year.

‘Our European adventure extends to Scandinavia’

“The acquisition of this sales platform demonstrates our long-term vision and marks a first step in our expansion in Northern Europe. We respect the work done by the founders and leaders of Designers & Friends and we are very happy to count on their support in this new European adventure, which now extends to Scandinavia”, Jacques-Antoine Granjon, CEO and founder of explains.

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