Ecommerce in Spain

Information about ecommerce in SpainAfter World War II and especially after the death of dictator Francisco Franco in 1975, Spain modernized quickly on economic grounds. However, in the last few years the government had to implement several austerity measures. A large budget deficit had to be reduced, but as a result Spain now has one of Europe’s highest unemployment rates. It’s estimated that more than 47.4 million people live in Spain, which makes it the 9th biggest country in the world. Slightly more than 46% of all Spanish people is between 25 and 54 years old. According to data from 2011 more than 28 million Spanish inhabitants have access to the internet.

COUNTRY
SPAIN
Population 46.7 million people
– % internet users 59%
Online sales 12.9 billion (2013)
Online stores worth mentioning: Zara, Privalia, Mango

Content:

Ecommerce customers in Spain

Credit cards amount for more than half of all online transactions, followed by cash (32%), electronic bank transfer (20%) and eWallet (14%). The most important payment option in Spain seems to be 4B, which has 20 million cards circulating amongst the Spanish population. The credit and debit cards of Euro6000 are also widely used.

Online payment methods in Spain, according to Payvision
Online payment methods in Spain, according to Payvision.

According to data from IAB Spain, 44% of Spanish Internet users between 16 and 55 years old recurrently buy online. Last year their purchases could mostly be divided into the next product categories: fashion (65%), travel tickets (59%), consumer electronics (55%), tickets (54%) and books & CDs (46%).

Based on data from from Instituo Nacional de Estadictica, about 22% of the Spanish population bought something in the last three months prior to a survey in 2012. About 10.7 million Spanish people (31% of the population aged 16 to 74 years old) ordered something online in the last year.

The ecommerce market in Spain

Spain had to deal with a big financial crisis, but that was barely visible in the ecommerce sector. In fact, the ecommerce industry was one of the few sectors that experienced a double digit-growth in 2011 and 2012. The total ecommerce turnover accounted 11 billion euros in 2011, which was 22% more than the year before. Nonetheless, ecommerce sales only account for 1.2% of Spains gross domestic product.

A lot of Spanish shoppers order their stuff on foreign websites. Last year it was for the first time in history the total amount of purchases made on foreign online shops were lower than the ones on local sites. In terms of percentages ecommerce isn’t that big in Spain. It accounts for only 3% of total retail sales.

Big online stores in Spain

Popular online stores in Spain are El Corte Inglés, eBay, Amazon, Mil Anunacios, Segunda Mano, Lets Bonus, Groupon, Bing, eBay and Groupalia.




Read all our articles about ecommerce in Spain.

Last update: April 2014