Ecommerce in Spain

Information about ecommerce in SpainAfter World War II and especially after the death of dictator Francisco Franco in 1975, Spain modernized quickly on economic grounds. However, in the last few years the government had to implement several austerity measures. A large budget deficit had to be reduced, but as a result Spain now has one of Europe’s highest unemployment rates. It’s estimated that more than 47.4 million people live in Spain, which makes it the 9th biggest country in the world. Slightly more than 46% of all Spanish people is between 25 and 54 years old. According to data from 2011 more than 28 million Spanish inhabitants have access to the internet.

COUNTRY
SPAIN
Population 46.7 million people
– % internet users 59%
Online sales 16.26 billion (2014)
Online stores worth mentioning: Zara, Privalia, Mango

Content:

Ecommerce events in Spain

Every year there are several ecomerce events being organized in Spain. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Spain.

Ecommerce customers in Spain

Credit cards amount for more than half of all online transactions, followed by cash (32%), electronic bank transfer (20%) and eWallet (14%). The most important payment option in Spain seems to be 4B, which has 20 million cards circulating amongst the Spanish population. The credit and debit cards of Euro6000 are also widely used.

Based on information from Observatorio Cetelem Ecommerce 2016, the most popular payment methods in Spain are debit card (used by 61 percent), PayPal (51%) and credit card (23%).

Online payment methods in Spain, according to Payvision
Online payment methods in Spain, according to Payvision.

According to data from IAB Spain, 44% of Spanish Internet users between 16 and 55 years old recurrently buy online. Last year their purchases could mostly be divided into the next product categories: fashion (65%), travel tickets (59%), consumer electronics (55%), tickets (54%) and books & CDs (46%). Data from the National Observatory for Telecommunications shows that about 18.6 million Spaniards bought something online in 2014.

Based on data from from Instituo Nacional de Estadictica, about 22% of the Spanish population bought something in the last three months prior to a survey in 2012. About 10.7 million Spanish people (31% of the population aged 16 to 74 years old) ordered something online in the last year.

The ecommerce market in Spain

Spain had to deal with a big financial crisis, but that was barely visible in the ecommerce sector. In fact, the ecommerce industry was one of the few sectors that experienced a double digit-growth in 2011 and 2012. The total ecommerce turnover accounted 11 billion euros in 2011, which was 22% more than the year before. Nonetheless, ecommerce sales only accounted for 1.2% of Spains gross domestic product that year. Ecommerce in Spain was worth 16.26 billion euros in 2014, data from the National Observatory for Telecommunication shows.

A lot of Spanish shoppers order their stuff on foreign websites. Last year it was for the first time in history the total amount of purchases made on foreign online shops were lower than the ones on local sites. In terms of percentages ecommerce isn’t that big in Spain. It accounts for only 3% of total retail sales. More information about the ecommerce market in Spain can be found on EcommerceWiki.

Big online stores in Spain

Popular online stores in Spain are El Corte Inglés, eBay, Amazon, Mil Anunacios, Segunda Mano, Lets Bonus, Groupon, Bing, eBay and Groupalia.

Latest news about Spain

Ecommerce in Spain: 20.3% growth during second quarter 2016

Ecommerce in Spain has increased with a year-on-year-growth of 20.3 percent during the second quarter of 2016. The online turnover was worth 5.95 billion euros during that period. Industries with the highest online revenue were travel agencies and tour operators, air transport and clothing.

50% Spanish online shoppers have experience with mcommerce

In Spain, more people are using their smartphones and tablets to order products and services online. One in two Spanish internet users who have purchased online claim to have made some of these purchases through their mobile device. This is an increase of 15 percentage points compared to last year.

Apple Pay launches in Spain

Apple has launched its mobile payments service Apple Pay in Spain. It supports cards from Banco Santander, Carrefour, Ticket Restaurant and American Express. At the moment, Apple Pay in Spain can be used at 27 major retailers, including Media Markt and Bershka.

Online furniture retailer Beliani expands to Spain

Swiss online furniture retailer Beliani has further expanded its business across Europe. The ecommerce company has opened an online store in Spain, where it has run a pilot project since the beginning of 2015. Beliani is now active in 14 European countries.

Zara leads the online fashion industry in Spain

In Spain, more than half a million people shopped fashion online during the month of July this year. An average order of clothing and accessories was worth 57 euros. Especially, Zara was a popular shopping destination, followed by Asos and Zalando.

Read all our articles about ecommerce in Spain.

Last update: February 2017