Ecommerce in Spain
After World War II and especially after the death of dictator Francisco Franco in 1975, Spain modernized quickly on economic grounds. However, in the last few years the government had to implement several austerity measures. A large budget deficit had to be reduced, but as a result Spain now has one of Europe’s highest unemployment rates. It’s estimated that more than 47.4 million people live in Spain, which makes it the 9th biggest country in the world. Slightly more than 46% of all Spanish people is between 25 and 54 years old. According to data from 2011 more than 28 million Spanish inhabitants have access to the internet.
|Population||46.7 million people|
|– % internet users||59%|
|Online sales||16.26 billion (2014)|
|Online stores worth mentioning:||Zara, Privalia, Mango|
- Ecommerce customers in Spain
- The ecommerce market in Spain
- Big online stores in Spain
- Latest ecommerce news from or about Spain
Ecommerce customers in Spain
Credit cards amount for more than half of all online transactions, followed by cash (32%), electronic bank transfer (20%) and eWallet (14%). The most important payment option in Spain seems to be 4B, which has 20 million cards circulating amongst the Spanish population. The credit and debit cards of Euro6000 are also widely used.
According to data from IAB Spain, 44% of Spanish Internet users between 16 and 55 years old recurrently buy online. Last year their purchases could mostly be divided into the next product categories: fashion (65%), travel tickets (59%), consumer electronics (55%), tickets (54%) and books & CDs (46%). Data from the National Observatory for Telecommunications shows that about 18.6 million Spaniards bought something online in 2014.
Based on data from from Instituo Nacional de Estadictica, about 22% of the Spanish population bought something in the last three months prior to a survey in 2012. About 10.7 million Spanish people (31% of the population aged 16 to 74 years old) ordered something online in the last year.
The ecommerce market in Spain
Spain had to deal with a big financial crisis, but that was barely visible in the ecommerce sector. In fact, the ecommerce industry was one of the few sectors that experienced a double digit-growth in 2011 and 2012. The total ecommerce turnover accounted 11 billion euros in 2011, which was 22% more than the year before. Nonetheless, ecommerce sales only accounted for 1.2% of Spains gross domestic product that year. Ecommerce in Spain was worth 16.26 billion euros in 2014, data from the National Observatory for Telecommunication shows.
A lot of Spanish shoppers order their stuff on foreign websites. Last year it was for the first time in history the total amount of purchases made on foreign online shops were lower than the ones on local sites. In terms of percentages ecommerce isn’t that big in Spain. It accounts for only 3% of total retail sales.
Big online stores in Spain
Popular online stores in Spain are El Corte Inglés, eBay, Amazon, Mil Anunacios, Segunda Mano, Lets Bonus, Groupon, Bing, eBay and Groupalia.
Latest news about Spain
Amazon has announced it will open a new and bigger Spanish headquarters. This 12,000 square meters building will be located in Madrid’s upcoming business district of Méndez Álvaro. It will host Amazon’s current 400 corporate employees as well as provide capacity for over 1,000 employees.
Older consumers in Spain, ages 50 and up, were always among the most hesitant to use the internet or to shop online, but this trend is slowly shifting. Now internet is a common destination for Spanish seniors when asked where they most often buy products and services.
Promofarma has won the award for Best Webshop in Spain. The online marketplace that’s filled with products from local pharmacies won the most important prize during the Ecommerce Awards, an event hosted by Club Ecommerce last week.
The 3SI Group, formerly known as 3 Suisses International, has decided to pull the plug on all of its retail activities in France, Belgium, Spain, Germany, Austria and the Czech Republic. It has changed its business strategy drastically and will now focus solely on service activities.
Last update: September 2016