Mango stops selling other brands online

After two years, Mango has stopped selling other brands on its own marketplace. The Spanish fashion retailer had been offering products from brands like Rituals through its own channels. This decision comes after Mango recorded an online sales growth close to 10 percent during the first half of 2023.

Revenue €2.7 billion in 2022

The fashion retailer’s marketplace officially launched in Spain in 2021. After that, it was launched in six other markets, including The Netherlands, Germany, the UK and France. Italian lingerie brand Intimissimi was the first brand added to Mango’s platform in 2021, followed by Rituals a year later.

“Approximately one-third of Mango’s revenue is generated through digital sales.”

According to the retailer, it reached a total of 2.7 billion euros in sales in 2022. This was a 20.3 percent increase. Approximately one-third of Mango’s revenue is generated through digital sales. In the half-yearly financial report released this summer, the company’s ecommerce division grew 10 percent compared to the same period last year. Most of that revenue growth came from the mobile application. Mango’s revenue is currently above pre-pandemic levels.

Full focus on own sales channel

Nevertheless the company has decided to discontinue selling other brands. Mango explained that it no longer wishes to offer these brands on its platform, in order to further enhance its own sales channel and technological capabilities, ultimately aiming to improve the customer experience.