43% of Swiss want to shop less after corona
Many people in Switzerland have permanently changed their shopping behavior due to the corona pandemic. Almost half of Swiss consumers want to consume less in the future. In several product and service categories, the amount of money spent is expected to decline.
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In recent months, a lot of consumers in Switzerland have saved some money. There were no visits to restaurants and there was little travel. But it’s not a temporary thing. The crisis is likely to have a lasting effect on consumer behavior. A survey by Alix Partners shows that 43 percent of participants believe this.
‘Spending will continue to decline’
They expect that spending money on entertainment and culture, travel, beauty products and services, as well as home furnishing and clothing will continue to decline in the future. This is despite the fact that the majority of the population believes in a return to a normal life through vaccinations.
But in addition to spending less, the Swiss are also planning to do their shopping more online. About a third of respondents say they want to buy clothing primarily online in the future. And the online shopping of food and groceries is also likely to increase in the coming years.
About a third want to buy clothing primarily online.
The corona pandemic has also led to a different kind of change in consumer behavior. Now more than a third of the Swiss population is worried about health and finances. “This will also change the retailers’ product portfolio”, Cornelia Brühwiler from Alix Partners comments.
More immune boosting food
She thinks food with additives that strengthen the immune system will get more popular, as well as over-the counter medicines. “In addition, disinfectants will remain available in almost all stores even after the pandemic.”