Swiss ecommerce company Brack.ch has ditched its focus on consumer electronics after a total relaunch of its online shop. Brack.ch has now become an online department store that sells a wide range of products, from electronics and household items to DIY and supermarket goods.
How omnichannel-ready is Switzerland? That’s what mail-order association VSV tried to find out with the Omnichannel Readiness Index. It shows the DIY & Home Improvement sector in Switzerland scores best on omnichannel maturity. Jewelry retailers and department stores are strong omnichannel players as well.
Swiss online furniture retailer Beliani not only wants to sell its entire range of around 3,000 pieces of furniture, the company also wants to rent them out. With this initiative, Beliani is responding to the upcoming subscription culture, in which more and more people rent stuff instead of buying it.
Migros, the largest supermarket chain of Switzerland, is bringing back the famous Migros wagons, but with a digital twist. In the Bern region, the company is testing Miacar, a new delivery service that resembles the Dutch online grocery startup Picnic that’s currently shaking up the German market.
Galaxus, a major online department store form Switzerland, has launched in Germany. Galaxus Deutschland will start as an electronics retailer, but in the next few months, it will become a wide-range online store. In the medium term, Galaxus even wants to be one of the top 5 ecommerce players in Germany.
In Switzerland, online retailers will be competing each other with the highest discounts ealier this year. The last couple of years, big discounts were handed out on Black Friday or Cyber Monday, but this year, things are about to change. Several online retailers in Switzerland are now focusing on 11 November: Singles’ Day.
The MyToys Group lets Swiss consumers shop online easier, after it has optimized the ordering and shipping process for its customers in Switzerland. A partnership with Swiss Post enables the German retail company to offer its Swiss customers shorter delivery times, a simpler return process and no customs fees.
Swiss Post will get some serious competition in the booming parcel delivery market in Switzerland. DHL, the subsidiary of Deutsch Post, will build a network of 1,000 pick-up points in the Central-European country. The goal is to become the number two in Switzerland, just after Swiss Post.
It’s not uncommon for online shoppers in Switzerland to pay a shipping fee for their online order. This year, free shipping is, just like in previous years, still the exception. Less than a fifth of the top-selling online stores in Switzerland send orders without any shipping costs.
In Switzerland, many online consumers are often subject to unexpected additional fees. The State Secretariat for Economic Affairs now wants to oblige foreign online retailers that are active in Switzerland to list all fees customers need to pay when they order online.
What are the top-selling online shops in Switzerland this year? Which Swiss ecommerce companies generated the highest turnover? Consulting firm Carpathia analyzed figures of the largest online retailers in Switzerland and came up with a top 50.
Ecommerce in Switzerland gets more and more influenced by foreign online retailers. Last year, the total order value at foreign ecommerce websites in Switzerland has grown over twice as much as the value of domestic retailers.
Online food delivery service Takeaway.com has acquired Foodarena, a similar company from Switzerland, from its main competitor Delivery Hero. The acquisition doesn’t mean Takeaway.com is entering a new market, as the Dutch company was already operating a food delivery service in Switzerland.
Swiss Post is testing a new device that makes shopping online a lot easier. Around 1,000 households in Switzerland can order products and services by using the Post Home Button, which is nothing more than a small device with a button. Migros Aare, Qualipet and Domino’s Pizza have also joined the experiment.
Siroop will cease to exist. The Swiss online marketplace was acquired by co-owner Coop last month, but the retail company has now confirmed it will pull the plug on Siroop at the end of this year.