Switzerland

French cosmetics company Yves Rocher is closing all of its branches in Germany, Austria and Switzerland. With the company’s current business model, it is no longer possible to operate sustainably and successfully. It will continue operating in those markets, but online only.

Zalando launches a body measurement feature to assist customers in the DACH region in finding their right size. They receive size advice based on their measurement by taking two pictures of themselves. With this tool, size-related returns should be reduced.

In 2022, Zalando generated a revenue of 1.79 billion euros in Switzerland. It is the biggest online store in the country. Two thirds of the country’s top 30 online stores have either shrunk or stagnated compared to 2021.

Online stores in Switzerland will not be mandated to charge for the return of goods. The Swiss National Council has rejected a motion proposing a returns fee. The obligation would be an encroachment on economic freedom.

Online retailers in Switzerland are facing a shortage of suitable logistics locations within the country. They are outsourcing warehousing or seeking solutions across the border, according to the Swiss Handelszeitung.

Furniture and houseware retailer Home24 is expanding its marketplace to more European countries. The platform for third-party sellers launched in Germany this summer. By the end of 2022, it will enter Austria, France and Switzerland.

Galaxus, a major online department store from Switzerland, launches in Austria today. With a range of half a million products, it will start out as a wide-range store immediately. It wants to be one of the top 5 online retailers in Austria. The company is now active in Switzerland, Germany and Austria.

Ecommerce in Switzerland has achieved a significant growth last year. The value of goods ordered online and through distance selling increased by 25.8 percent to 13.3 billion Swiss francs, which corresponds to 12.18 billion euros.

Manor, a big department store chain from Switzerland, has launched its online marketplace. The platform was announced last year, was released in silent beta mode recently and is now officially live.   

Many people in Switzerland have permanently changed their shopping behavior due to the corona pandemic. Almost half of Swiss consumers want to consume less in the future. In several product and service categories, the amount of money spent is expected to decline.

For the first time, ecommerce in Germany, Austria and Switzerland (also known as the DACH region) reached a consolidated volume of more than 100 billion euros. The German-speaking ecommerce markets are now generating more sales than any other language area in Europe.

Switzerland is the new number one on the B2C E-commerce Index of the United Nations Conference on Trade and Development. It surpasses the Netherlands, which ended first in the previous two editions.

ProfiCircle, a B2b marketplace from Romania that sells commercial equipment like pallet racks and industrial mezzanines, is expanding. The startup will launch its marketplace in Germany and Switzerland next month.

Conrad Electronic has made the decision to let the leases of its two branches in Switzerland expire in 2021. This means the consumer electronics retailer will close its physical stores. But Conrad won't be leaving Switzerland completely: it now focuses on ecommerce and b2b.

Zalando has announced it acquired Fision, a Swiss company that offers a mobile body scanning solution. For Zalando, the acquisition is part of its investment in the customer experience.