menu
lightspeed ecommerce

Ecommerce in Switzerland

Information about ecommerce in SwitzerlandSwitzerland is a very interesting country in Europe. For example, it hasn’t been in a state of war internationally since 1815, and it also didn’t join the United Nations until 2002. And also quite noticeable: it’s a founding member of the European Free Trade Association and part of the Schengen Area, but it’s not a member of the European Union, nor the European Economic Area. So Switzerland is obviously creating its own path in Europe, while not ignoring the global or European events.

Advertisement

International Retail Index 2019
The definitive guide to international retail in 2019 and beyond.
How do you rank? Find it out now.

COUNTRY
SWITZERLAND
Population 8.21 million people
– % internet users 86,7%
Online sales €7.4 billion (2017)
Online stores worth mentioning: Ricardo.ch, Tutti.ch, Digitec.ch, Microspot.ch and Coop.ch

Content:

Ecommerce customers in Switzerland

Switzerland has quite a high Internet penetration, with 95 percent of the population between 16 and 65 regularly using the internet, and 90 percent of them having shopped online at least once. More males than females use smartphones and tablets for online services in Switzerland: 69% versus 61%. Another study suggests that 55% of the Swiss surveyed is a smartphone user of which 9% uses this device weekly for online shopping. A study by Netcomm Suisse in 2016 shows that the Swiss are only second to the UK in Europe for the amount they spend online each year. Swiss consumers spend €2,149 online annually. The most popular product categories are clothes, transport, books, tickets/reservations and holiday.

Popular online payment methods in Switzerland are paying by invoice, credit card and Paypal. According to information from Netcomm Suisse, consumers in Switzerland prefer paying with PayPal (43 percent), credit card (40 percent) and cash on delivery (39 percent).Other popular payment methods in Switzerland are online bank transfer, prepaid or rechargeable credit card, post-office issues cheque, Sofort/direct bank transfer, payment in-store after reserving online and bank transfer in branch.

The ecommerce market in Switzerland

Swiss consumers have spent 8.4 billion euros on products and services online in 2015. This is a growth of over 13 percent compared to 2014. Approximately 40 percent of the ecommerce market consists of the online sale of products, while the other 60 percent is based on services. Switzerland is also one of the top three markets in Europe for cross-border purchases, with 61 percent of online purchases being dedicated to cross-border purchases.

In 2017, Asendia published a report about Swiss ecommerce, in which it was noted that smartphones are now being used by 75 percent of the Swiss population,  up 50 percent in two years, and 37 percent of those who don’t have a device expect to get one in the next 12 months. They are already used by 68 percent of online shoppers.

Big online stores in Switzerland

The top 100 online shops in Switzerland generated 3.4 billion euros in 2013. Currently, online store Digitec.ch is the biggest online store in Switzerland (€661 million euros in sales in 2016). Other popular online stores in Switzerland are Amazon.de, Nespresso.com/ch, Zalando.ch and LeShop.ch. Also Brack.ch, Coop, Microspot.ch, Nettoshop.ch and Exlibris are in the top 10 of online Swiss stores. The top 10 of popular online stores in Switzerland, according to Y&R Group Switzerland: Ebookers, Nespresso, Digitec, Ex Libris, iTunes, Amazon, Ticketcorner, Zalando, SBB, Ricardo.

Latest news about Switzerland

Microspot rebrands as online shopping center

Microspot has changed its image. The Swiss online retail company is now officially presenting itself as a non-food online shopping center. The logo, colors and design have been changed to give the website the look of a shopping center instead of a consumer electronics retailer.

Breuninger expands to Switzerland

Fashion and lifestyle retailer Breuninger is expanding again. After opening an online store in Austria two years ago, the German company has now launched an online shop in Switzerland.

Zalando tests evening delivery in Switzerland

Zalando is testing same-evening delivery in Switzerland. The new service enables selected customers to receive their orders the same evening. Zalando is running the test with Swiss Post and Notime.

Coop turns Microspot into online department store

There is another online department store arising in Switzerland. Two months after electronics retailer Brack.ch relaunched as an online department store, competitor Microspot will also switch to being an online platform where customers can shop for things like jewelry, diapers, sports equipment and dog food.

Brack.ch is now also a drugstore

Swiss retailer Brack.ch, which totally relaunched its online shop two months ago, has entered the market of drugstore articles. Customers can now order health products, natural cosmetics and other drugstore products at the Swiss ecommerce platform.

Read all our articles about ecommerce in Switzerland.

Last update: February 2018