19 European companies in global top 50 of biggest e-tailers

Among the 50 largest online retailers around the world, 19 are originated in Europe. The biggest European online retailer is Otto, followed by Tesco from the UK and Casino from France. These three players ended in the top 10 of the list compiled by Deloitte.

Deloitte made a list of the 250 largest retailers in the world and a list of the 50 biggest online retailers. It based this list on publicly available data for the fiscal year 2014 ended through June last year. As Deloitte puts it: “Ecommerce accounts for the majority, if not all, of the sales growth for many retailers today – especially mature, traditional retailers who, at best, are eking out low-single-digit gains in same store sales. And for a number of companies, online sales are helping to offset declining sales in the physical store base.”

More than half of the top 50 online retailers are based in the United States. The second most popular country of origin for top e-tailers is the UK, where nine ecommerce-companies are based.