Amazon is the online store Germans spend most time on

It may not come as a surprise, but of all online stores German consumers visit, Amazon is the one they spend the most of their time. The top ten of online stores where users spend the most time also consists of Chinese ecommerce giant AliExpress, shopping app Wish and online flea market Shpock.

Market research company Innofact has analyzed on which ten online shopping platforms users from Germany spend most of their time. A total of 3,000 consumers from Germany were interviewed for this research, which was done on behalf of EY-Parthenon.

At the bottom of this top ten list is Lidl. The German grocery discounter accounts for 0.9 percent of the total shopping time of German consumers online. It’s followed by Ikea, which also has a 0.9 percent share. Online fashion retailer Zalando secures a share of 1.1 percent, while online flea market Shpock takes the seventh place, with 1.2 percent. And 1.3 of the total shopping time of German online shoppers is spent at AliExpress.

Top 5 of popular online shopping platforms

And this the top five of online shopping platforms German users spend most of their time:
5: Otto (2.1%)
4: Wish (2.2%^)
3: eBay classifieds (16.1%)
2: eBay Marketplace (25.8%)
1: Amazon (26%)

So, Amazon is the online platform most Germans spend their time. But the study also shows that browsing online stores is just a small part of their daily Internet use. In Germany, users spend about 13 hours a week on their PC, but only 7.5 percent of it is used for visiting online shops.