Berlin Brands Group fires ten percent of staff

Berlin Brands Group, which became a unicorn last year, has to let go ten percent of its staff. In total, the German aggregator will fire about a hundred employees. Where ecommerce has grown exponentially during the pandemic, the growth now is slowing down. Instead of aggressive growth, Berlin Brands Group will focus on profitability.

‘There is a tipping point for aggregators’

In an interview with German newspaper Handelsblatt, Peter Chaljawski, founder of Berlin Brands Group (BBG), says that there is a tipping point for marketplace aggregators right now. The business model often focuses on ensuring that acquired brands continue to grow. But because of disappointing expectations, the company has to cut costs.

BBG is the biggest aggregator in Europe.

In the past years, the company has raised almost a billion dollars for the acquisition of ecommerce brands and the development of an international logistics network. In Europe, Berlin Brands Group is the biggest Amazon seller acquisition company.

About a hundred acquisition companies worldwide

According to Marketplace Pulse, which researches aggregators regularly, there are about a hundred acquisition companies worldwide. In total, they posesses 14.9 billion dollars, which they can spend on marketplace brands.