to start in Wallonia to start in Wallonia will start with a French-speaking online shop in June this year. For, the Dutch ecommerce giant this will mark the first time its online store isn’t in Dutch. It also means will be accessible for all consumers in Belgium.

The plans of to launch a French-speaking online shop in Belgium don’t come as a surprise. Last year, the shopping platform already said it would do this. But now there’s a date. Not a specific one for that matter, and will first start with a few tests before officially launching in Wallonia.

10 million customers in Dutch-speaking markets

In Wallonia, hopes to achieve the same success it has in the Netherlands and Flanders, the Dutch-speaking part of Belgium. In these two markets, (owned by Ahold Delhaize) has a total of 10 million customers.

Competing with Amazon France

In the southern part of Belgium, the biggest online store of the Netherlands would have to compete with Amazon, as many Walloons go to for their online shopping.

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