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Ecommerce in The Netherlands

Information about ecommerce in the NetherlandsThe Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.

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COUNTRY
THE NETHERLANDS
Population 17 million people
– % internet users 96%
Online sales €23.7 billion (2018)
Online stores worth mentioning: Bol.com, Wehkamp, Coolblue

Content:

Ecommerce events in the Netherlands

Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.

Ecommerce customers in the Netherlands

Based on data from 2018, The Netherlands has 16.4 million internet users, which represents 97% of the total population. Data from the Thuiswinkel Markt Monitor 2018 shows there are 13.5 million online shoppers in the Netherlands. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.

Online payment methods in the Netherlands (2017)

The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).

In 2018, about 35 percent of online shoppers in the Netherlands used their smartphones to purchase something over the internet.

The ecommerce market in the Netherlands

The Dutch ecommerce industry was worth 23.7 billion euros in 2018. That’s an estimated growth of 10 percent compared to the situation in 2017. Online sales in the Netherlands currently account for 9.6 percent of the country’s total retail industry.

Big online stores in the Netherlands

The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2018), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for over 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players didn’t or still don’t offer.

Latest news about The Netherlands

Zalando expands Beauty to the Netherlands

Zalando will expand its Beauty assortment to the Netherlands. On the 28th of August, Dutch consumers will be able to buy over 8,500 different beauty products from more than 200 brands at Zalando.

PostNL gets most revenue from ecommerce

Ecommerce is getting increasingly important for Dutch logistics company PostNL. During the first half of this year, 51 percent of its revenue was related to ecommerce. PostNL is focusing less on postal activities and more and more on the delivery of parcels. Selling Postcon is just the latest example of… Continue reading

Lentiamo expands to the Netherlands

Eyewear retailer Lentiamo has expanded to a new market in Europe. The eyecare specialist has opened its online shop in the Netherlands, making this the 16th country where Lentiamo is present. Foreign markets currently account for 85 percent of the company’s revenues.

Takeaway confirms bid for Just Eat

Dutch food delivery group Takeaway has confirmed it wants to acquire its British competitor Just Eat. If Just Eat and Takeaway successfully end talks, the combined company will be one of the largest food delivery companies in the world.

Mobile payments app Payconiq wants to expand in Europe

Payconiq, a mobile payment app supported by several Benelux banks, wants to expand further in Europe. To achieve this goal, it just raised 20 million euros in a funding round led by its existing shareholders.

Read all our articles about ecommerce in The Netherlands.

Last update: March 2019