Ecommerce in The Netherlands
The Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.
|Population||17 million people|
|– % internet users||96%|
|Online sales||€25.8 billion (2019)|
|Online stores worth mentioning:||Bol.com, Wehkamp, Coolblue|
- Ecommerce events in the Netherlands
- Ecommerce customers in the Netherlands
- The ecommerce market in the Netherlands
- Big online stores in the Netherlands
- Latest ecommerce news from or about the Netherlands
Ecommerce events in the Netherlands
Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.
Ecommerce customers in the Netherlands
Based on data from 2018, The Netherlands has 16.4 million internet users, which represents 97% of the total population. Data from the Thuiswinkel Markt Monitor 2018 shows there are 13.5 million online shoppers in the Netherlands. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.
The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).
In 2018, about 35 percent of online shoppers in the Netherlands used their smartphones to purchase something over the internet.
The ecommerce market in the Netherlands
The Dutch ecommerce industry was worth 25.8 billion euros in 2019. That’s an estimated growth of 7 percent compared to the situation in 2018. Online sales in the Netherlands currently account for 10.3 percent of the country’s total retail industry.
Big online stores in the Netherlands
The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2018), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for over 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players didn’t or still don’t offer.
Latest news about The Netherlands
Fashion retailer Mango will share a part of the turnover generated by ecommerce with its franchisers. Initially, Mango will do this only in the Netherlands, Spain and France, all markets where the company has many franchisers.
Online department store FonQ has left Germany. The Dutch ecommerce company says it wants to focus solely on its profiting businesses in the Netherlands and Belgium instead.
TrustProfile is the new service from Dutch trust mark WebwinkelKeur. With this label, online retailers can show several pieces of information, like reviews and verified identification data, to enable trust among customers. Currently, a pilot project is running in France, Spain and Italy.
DHL Parcel has announced it will invest at least 125 million euros in the Netherlands. It will use the money to open two new parcel sorting centers. During the last two years, DHL Parcel already invested 150 million euros in the Dutch market.
JouwWeb, a Dutch service to build websites and online shops, has launched its international brand. It’s called Webador and is aimed at the English and German speaking part of Europe. Ecommerce News spoke with founder Wouter Twisk about the expansion plans.
Read all our articles about ecommerce in The Netherlands.
Last update: March 2020