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Ecommerce in The Netherlands

Information about ecommerce in the NetherlandsThe Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.

COUNTRY
THE NETHERLANDS
Population 17 million people
– % internet users 96%
Online sales €23.7 billion (2018)
Online stores worth mentioning: Bol.com, Wehkamp, Coolblue

Content:

Ecommerce events in the Netherlands

Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.

Ecommerce customers in the Netherlands

Based on data from 2018, The Netherlands has 16.4 million internet users, which represents 97% of the total population. Data from the Thuiswinkel Markt Monitor 2018 shows there are 13.5 million online shoppers in the Netherlands. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.

Online payment methods in the Netherlands (2017)

The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).

In 2018, about 35 percent of online shoppers in the Netherlands used their smartphones to purchase something over the internet.

The ecommerce market in the Netherlands

The Dutch ecommerce industry was worth 23.7 billion euros in 2018. That’s an estimated growth of 10 percent compared to the situation in 2017. Online sales in the Netherlands currently account for 9.6 percent of the country’s total retail industry.

Big online stores in the Netherlands

The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2018), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for over 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players didn’t or still don’t offer.

Latest news about The Netherlands

Ecommerce in the Netherlands: €23.7 billion in 2018

Ecommerce in the Netherlands was worth 23.7 billion euros in 2018. That’s an estimated growth of 10 percent compared to the situation one year before. Last year, 96 percent of consumers aged 15 and over have purchased something online at least once.

Bol.com’s revenue from external vendors grows 55%

Bol.com, the biggest online retailer from the Netherlands, is rapidly transforming into an online marketplace that accommodates other vendors. The company’s own revenue is still higher than those of its partners on its platform, but the third party seller’s revenue is however increasing faster.

Ecommerce accounts for 48% of PostNL’s revenue

Ecommerce is becoming more and more important for Dutch postal company PostNL. Last year, 48 percent of the company’s total turnover came from revenue derived from ecommerce logistics.

Coolblue’s revenue grows to 1.35 billion euros

Dutch omnichannel retailer has generated revenues worth 1.35 billion euros last year. That’s an increase of 160 million compared to the situation in 2017. According to Coolblue, this growth is partly due to the introduction of an English and French website and app.

Dutch payment method iDeal keeps growing due to mobile

iDeal, the most popular payment method in the Netherlands, is being used more and more on mobile devices. Currently, seven out of ten iDeal payments are done from a smartphone or tablet. Mobile person-to-person payments are particularly popular.

Read all our articles about ecommerce in The Netherlands.

Last update: March 2019