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Ecommerce in The Netherlands

Information about ecommerce in the NetherlandsThe Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.

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COUNTRY
THE NETHERLANDS
Population 17 million people
– % internet users 96%
Online sales €25.8 billion (2019)
Online stores worth mentioning: Bol.com, Wehkamp, Coolblue

Content:

Ecommerce events in the Netherlands

Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.

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Ecommerce customers in the Netherlands

Based on data from 2018, The Netherlands has 16.4 million internet users, which represents 97% of the total population. Data from the Thuiswinkel Markt Monitor 2018 shows there are 13.5 million online shoppers in the Netherlands. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.

Online payment methods in the Netherlands (2017)

The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).

In 2018, about 35 percent of online shoppers in the Netherlands used their smartphones to purchase something over the internet.

The ecommerce market in the Netherlands

The Dutch ecommerce industry was worth 25.8 billion euros in 2019. That’s an estimated growth of 7 percent compared to the situation in 2018. Online sales in the Netherlands currently account for 10.3 percent of the country’s total retail industry.

Big online stores in the Netherlands

The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2018), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for over 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players didn’t or still don’t offer.

Latest news about The Netherlands

Dutch delivery service StoreShippers launches in Ireland

StoreShippers, a same-day-delivery service that collects and delivers from store, has launched its services in Ireland. The Dutch logistics company is now active in 7 countries across Europe.

Bol.com sales worth €4.3 billion in 2020

Bol.com, the biggest online store in the Netherlands, has generated sales worth 4.3 billion euros in 2020. That’s way more than was expected by its holding, Ahold Delhaize. Of course, it has everything to do with the closure of physical stores in the Netherlands and Belgium.

Picnic doubles revenue, eyes expansion to France

Picnic has shown strong growth in 2020 and is busy with the expansion to France. Sources say that last year, the Dutch online supermarket had managed to double its revenue, which is now predicted to be worth almost half a billion euros.

Coolblue considers IPO

Dutch omnichannel retailer Coolblue is considering an initial public offering. HAL, which currently has a 49 percent interest in Coolblue, has confirmed the IPO consideration. It’s expected the IPO may take place this year.

The Netherlands: top spot for online retailers to expand logistics

The Netherlands is the most popular destination for online retailers looking to expand. These ecommerce players see this Western European country as the number one place to expand their logistics operations.

Read all our articles about ecommerce in The Netherlands.

Want to read more about Dutch ecommerce?

If you are interested in more news about ecommerce in the Netherlands, and if you don’t mind that it’s in Dutch, please visit Ecommerce News Nederland (Google Translate-version here). And if you’re interested in Dutch ecommerce and entrepreneurship, you can visit Ondernemen & Internet (Google Translate-version here).

Last update: February 2021