Ecommerce in The Netherlands

The Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. It also has a significant national and international ecommerce market.

Population 17 million people
– % internet users 96%
Online sales €33.3 billion (2022)
Online stores worth mentioning:, Wehkamp, Coolblue

The NetherlandsContent:

Ecommerce events in the Netherlands

Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe.

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Ecommerce customers in the Netherlands

Based on data from 2022, an impressive share of 97 percent of the Dutch population has access to the internet. Data from the Thuiswinkel Markt Monitor 2020 shows there are 13.8 million online shoppers in the Netherlands. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.

Dutch ecommerce users like to pay with iDeal.

The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).

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The ecommerce market in the Netherlands

According to the Thuiswinkel Market Monitor, the Dutch ecommerce industry was estimated to be worth 33.3 billion euros in 2022. That was an estimated growth of 9 percent compared to the situation in 2021. Online sales in the Netherlands currently account for 10.3 percent of the country’s total retail industry.

Big online stores in the Netherlands

The biggest online stores in the Netherlands are (the biggest for quite some years now), Coolblue, Albert Heijn, Zalando and Wehkamp. Almost all of these are local players, with Zalando (Germany) as an exception.

Read all our articles about ecommerce in The Netherlands.

Want to read more about Dutch ecommerce?

If you are interested in more news about ecommerce in the Netherlands, and if you do not mind that it is written in Dutch, please visit Ecommerce News Nederland (Google Translate-version here). And if you are interested in Dutch ecommerce and entrepreneurship, you can visit Ondernemen & Internet (Google Translate-version here).

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