Ecommerce in The Netherlands
The Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.
|Population||17 million people|
|– % internet users||96%|
|Online sales||€23.7 billion (2018)|
|Online stores worth mentioning:||Bol.com, Wehkamp, Coolblue|
- Ecommerce events in the Netherlands
- Ecommerce customers in the Netherlands
- The ecommerce market in the Netherlands
- Big online stores in the Netherlands
- Latest ecommerce news from or about the Netherlands
Ecommerce events in the Netherlands
Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.
Ecommerce customers in the Netherlands
Based on data from 2018, The Netherlands has 16.4 million internet users, which represents 97% of the total population. Data from the Thuiswinkel Markt Monitor 2018 shows there are 13.5 million online shoppers in the Netherlands. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.
The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).
In 2018, about 35 percent of online shoppers in the Netherlands used their smartphones to purchase something over the internet.
The ecommerce market in the Netherlands
The Dutch ecommerce industry was worth 23.7 billion euros in 2018. That’s an estimated growth of 10 percent compared to the situation in 2017. Online sales in the Netherlands currently account for 9.6 percent of the country’s total retail industry.
Big online stores in the Netherlands
The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2018), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for over 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players didn’t or still don’t offer.
Latest news about The Netherlands
Charlie Temple, an optical online retailer from the Netherlands, has expanded to Belgium and Austria. For the fast-growing ecommerce scale-up in prescription glasses these are the second and third new market, after it also expanded to Germany last year.
Amazon has officially announced it will launch an online store in the Netherlands. That’s why it is now opening its doors to external vendors. Both Dutch and foreign sellers can now register if they want to sell their products on Amazon.nl.
Takeaway has finally acquired Just Eat. For months, the Dutch company had been trying to take over its competitor. But Naspers was also trying to acquire Just Eat. Now, the stakeholders have accepted the offer from Takeaway.
Consumers in the Netherlands have the dubious honor to be the ones that send most online purchases back. Again. In the Netherlands, there’s a return rate of 13 percent, which is more than in countries such as Germany, Poland and Switzerland.
Fashion brand Chiquelle is moving its warehouse operations. Currently these are located in Arlandastad, outside Stockholm, but after the Christmas holidays, the Swedish company will move its warehouse to the Netherlands.
Read all our articles about ecommerce in The Netherlands.
Last update: March 2019