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Ecommerce in The Netherlands

Information about ecommerce in the NetherlandsThe Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.

COUNTRY
THE NETHERLANDS
Population 17 million people
– % internet users 96%
Online sales €24.95 billion (2018) (predicted)
Online stores worth mentioning: Bol.com, Wehkamp, Coolblue

Content:

Ecommerce events in the Netherlands

Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.

Ecommerce customers in the Netherlands

Based on data from 2018, The Netherlands has 16.4 million internet users, which represents 97% of the total population. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.

Online payment methods in the Netherlands (2017)

The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).

There are over 13,9 million online shoppers in the Netherlands. That’s 84 percent of all internet users in this country. Over half of internet users who bought a product online in the fourth quarter of 2017, made this purchase through a laptop/PC. Other popular devices are desktop (33 percent), smartphone (28 percent) and tablet (24 percent).

The ecommerce market in the Netherlands

The Dutch ecommerce industry was worth 16.1 billion euros in 2015. in 2014. According to the Ecommerce Foundation, the industry was expected to increase by 12.1 percent to reach 18 billion euros in 2016. Based on the Central Agency for Statistics, online sales in the Netherlands account for about 11% of total retail sales.

Big online stores in the Netherlands

The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2018), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for over 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players didn’t or still don’t offer.

Latest news about The Netherlands

Klarna and Mollie will partner in Europe

Payments companies Klarna and Mollie will work together more intensively in Europe. As of today, the payment solutions from Klarna will be available as standard for the more than 55,000 customers Mollie has in Europe.

Bol.com now sells beverages and spirits online

Bol.com, the biggest online retailer in the Netherlands, has finally entered the food and drink industry. The ecommerce giant now sells wine, craft beer, champagne, whisk(e)y and other liquors through its website.

Bol.com, again the biggest online store in the Netherlands

Bol.com is, again, the biggest online store in the Netherlands. Just like in 2016 and 2017, there is no online retailer with a bigger revenue to be found in the Western European country. Last year, the Ahold subsidiary generated 1.22 billion euros in online revenue.

Highest online store density in the Netherlands

The Netherlands has the most online stores per capita. In this country, there are about 80,000 online stores with a population of 17 million. That means there are 214 people per online store, a density that’s nowhere to be found anywhere else in the world. In the Netherlands, online shops Continue reading

Bol.com Select offers free delivery on all products

Bol.com, the popular Dutch online department store, made some changes to its paid Select model. Subscribers will now get free delivery on all products, regardless of the order value. Previously, Bol.com Select offered free delivery only on 300.000 selected products.

Read all our articles about ecommerce in The Netherlands.

Last update: March 2018