Ecommerce in The Netherlands
The Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.
International Retail Index 2019 The definitive guide to international retail in 2019 and beyond. How do you rank? Find it out now.
|Population||17 million people|
|– % internet users||96%|
|Online sales||€23.7 billion (2018)|
|Online stores worth mentioning:||Bol.com, Wehkamp, Coolblue|
- Ecommerce events in the Netherlands
- Ecommerce customers in the Netherlands
- The ecommerce market in the Netherlands
- Big online stores in the Netherlands
- Latest ecommerce news from or about the Netherlands
Ecommerce events in the Netherlands
Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.
Ecommerce customers in the Netherlands
Based on data from 2018, The Netherlands has 16.4 million internet users, which represents 97% of the total population. Data from the Thuiswinkel Markt Monitor 2018 shows there are 13.5 million online shoppers in the Netherlands. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.
The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).
In 2018, about 35 percent of online shoppers in the Netherlands used their smartphones to purchase something over the internet.
The ecommerce market in the Netherlands
The Dutch ecommerce industry was worth 23.7 billion euros in 2018. That’s an estimated growth of 10 percent compared to the situation in 2017. Online sales in the Netherlands currently account for 9.6 percent of the country’s total retail industry.
Big online stores in the Netherlands
The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2018), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for over 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players didn’t or still don’t offer.
Latest news about The Netherlands
Supermarket Albert Heijn has entered the top 3 of biggest ecommerce players in the Netherlands. The Ahold-owned company achieved online sales of 565 million euros last year, which is more than Zalando did in the Netherlands. Only Bol.com (also owned by Ahold) and Coolblue had bigger revenues.
Wish has a second distribution center in Europe. The online marketplace has one in Amsterdam. This dc is already in use since the end of last year, but it’s only now that the ecommerce company has revealed it’s running a distribution center in the Netherlands.
Superwinkel, an online department store from the Netherlands, has launched its online store in France. As ‘Superwinkel’ is a Dutch name, the company will operate under the translated name ‘Supershop’ in France.
Vinted, an online platform which enables users to buy and sell secondhand fashion, is reinforcing its investment in the Netherlands. Now, Dutch users can browse millions of items, while they can also sell their clothing to millions of users in Europe.
Zalando will expand its Beauty assortment to the Netherlands. On the 28th of August, Dutch consumers will be able to buy over 8,500 different beauty products from more than 200 brands at Zalando.
Read all our articles about ecommerce in The Netherlands.
Last update: March 2019