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Ecommerce in The Netherlands

Information about ecommerce in the NetherlandsThe Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.

COUNTRY
THE NETHERLANDS
Population 17 million people
– % internet users 96%
Online sales €23.7 billion (2018)
Online stores worth mentioning: Bol.com, Wehkamp, Coolblue

Content:

Ecommerce events in the Netherlands

Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.

Ecommerce customers in the Netherlands

Based on data from 2018, The Netherlands has 16.4 million internet users, which represents 97% of the total population. Data from the Thuiswinkel Markt Monitor 2018 shows there are 13.5 million online shoppers in the Netherlands. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.

Online payment methods in the Netherlands (2017)

The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).

In 2018, about 35 percent of online shoppers in the Netherlands used their smartphones to purchase something over the internet.

The ecommerce market in the Netherlands

The Dutch ecommerce industry was worth 23.7 billion euros in 2018. That’s an estimated growth of 10 percent compared to the situation in 2017. Online sales in the Netherlands currently account for 9.6 percent of the country’s total retail industry.

Big online stores in the Netherlands

The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2018), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for over 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players didn’t or still don’t offer.

Latest news about The Netherlands

iDeal used for 59% of Dutch online purchases

iDeal is getting increasingly popular among Dutch consumers. The payment method was used for 59 percent of online purchases in the Netherlands last year. That’s an increase of 3 percentage points compared to the situation one year before.

Peek & Cloppenburg opens online store in the Netherlands

Fashion retailer Peek & Cloppenburg will open an online store in the Netherlands later this year. The retailer, which has three physical stores in the Netherlands, is focusing more and more on its online business. One year ago, the company opened its online store in Poland.

Ikea renews its augmented reality app

Ikea is launching a new app, which enables customers to visualize products in the context of their own homes and then order these items through the app. The new Ikea app will be launched first in France and the Netherlands.

Lidl stops selling wine online in Benelux

Lidl has stopped selling wine online through its online shops in Belgium and the Netherlands. The supermarket chain wants to limit itself to selling only non-food items online.

AliExpress customers in Europe can pay later

Starting today, AliExpress customers in the Netherlands, Germany, Austria and Finland can choose when and how they want to pay for their goods. This is the result of a partnership between Klarna and AliExpress’ payment service provider Adyen.

Read all our articles about ecommerce in The Netherlands.

Last update: March 2019