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Ecommerce in The Netherlands

Information about ecommerce in the NetherlandsThe Netherlands is a small country, but it always tries to play a significant role, whether it be economically, political or in sports. The Netherlands participated in the introduction of the euro and was also a founding member of NATO and what’s now called the European Union. It’s also famous for its highly open economy which is leaning strongly towards international trade.


COUNTRY
THE NETHERLANDS
Population 17 million people
– % internet users 96%
Online sales €23.7 billion (2018)
Online stores worth mentioning: Bol.com, Wehkamp, Coolblue

Content:

Ecommerce events in the Netherlands

Every year there are several ecommerce events being organized in the Netherlands. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in the Netherlands.

Ecommerce customers in the Netherlands

Based on data from 2018, The Netherlands has 16.4 million internet users, which represents 97% of the total population. Data from the Thuiswinkel Markt Monitor 2018 shows there are 13.5 million online shoppers in the Netherlands. The Dutch like to pay with iDeal, an online payment method developed by the Dutch banking community. Among the other popular online payment methods in the Netherlands are PayPal, MasterCard and VISA. Popular post-payment methods are AfterPay, acceptgiro (giro transfer) and Klarna.

Online payment methods in the Netherlands (2017)

The most popular product categories in Dutch ecommerce are travel & tickets (38.96%), followed by telecommunication (12.82%), consumer electronica (7.84%), computer hardware and software (7.57%), clothing and shoes (7.48%) and media (6.36%).

In 2018, about 35 percent of online shoppers in the Netherlands used their smartphones to purchase something over the internet.

The ecommerce market in the Netherlands

The Dutch ecommerce industry was worth 23.7 billion euros in 2018. That’s an estimated growth of 10 percent compared to the situation in 2017. Online sales in the Netherlands currently account for 9.6 percent of the country’s total retail industry.

Big online stores in the Netherlands

The biggest online stores in the Netherlands are Wehkamp.nl, Bol.com (the biggest in 2018), Zalando, Coolblue, H&M, Hema and Thuisbezorgd.nl. If you look at this list, it’s directly noticeable that almost all of these are local players, with exceptions for Zalando (Germany) and H&M. Amazon and eBay for example aren’t that big in the Netherlands, mostly because consumers are very hooked on Wehkamp.nl and Bol.com, two players that are online for over 15 years. But also because the Dutch really like to pay online with iDeal, and that’s something those international players didn’t or still don’t offer.

Latest news about The Netherlands

De Bijenkorf wants to launch in France

De Bijenkorf, a major omnichannel retailer from the Netherlands, might be looking for further expansion across Europe. The retailer has posted job offers, in which it’s looking for native French speakers.

Print-on-demand platform Moteefe raises €4.5 million

Moteefe, a Dutch platform for on-demand production of merchandise, has raised 5 million dollars (4.54 million euros) in a Series A round led by Gresham House and Force Over Mass Capital. The money will be used for further expansion across the globe, launching new products for large retailers and scaling… Continue reading

Dutch T-shirt startup Girav launches in Germany

Girav, a Dutch startup specialized in extra long T-shirts for men, is going abroad. The ecommerce company has opened an online store in Germany.

Bol.com starts selling men’s and women’s clothing

Bol.com, the biggest online store in the Netherlands, is opening its platform for external vendors that sell men’s and women’s clothing. The move follows one week after Amazon announced it will open its platform in the Netherlands for third party sellers.

Optical e-tailer Charlie Temple expands to Belgium and Austria

Charlie Temple, an optical online retailer from the Netherlands, has expanded to Belgium and Austria. For the fast-growing ecommerce scale-up in prescription glasses these are the second and third new market, after it also expanded to Germany last year.

Read all our articles about ecommerce in The Netherlands.

Last update: March 2019