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Ecommerce in Belgium

Information about ecommerce in BelgiumBelgium is a Western European country that became independent from the Netherlands in 1830. It’s an interesting country, because it’s home to two main linguistic groups: the Dutch-speakers, who account for almost 60% of all inhabitants, and the French-speakers who mostly live in Wallonia. The northern part of Belgium is called Flanders and it’s on some ground connected with or focused on The Netherlands, whereas Wallonia is interacting more towards France. As of July 2013 it’s estimated 10.4 million people live in Belgium, of which 40.6% is between 25 and 54 years old.

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COUNTRY
BELGIUM
Population 11.1 million people
– % internet users 82%
Online sales €10.67 billion (2018)
Online stores worth mentioning: Vanden Borre, Azur.be, Brantano

Content:

Ecommerce events in Belgium

Every year there are several ecommerce events being organized in Belgium. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Belgium.

Ecommerce customers in Belgium

Belgian customers love to use the local payment method Bancard or the credit card when they need to pay for their online purchases. Research from BeCommerce in 2018 shows that Bancontact was used for 68 percent of all online purchases and for 30 percent of the money spent online.

Clothing and shoes are amongst the most popular products purchased online. About six in ten Belgians have bought online at least once, one in four Belgians order products online on a monthly basis. Almost half of Belgian consumers prefer ordering from a shop in the region or one they already know.

The ecommerce market in Belgium

It’s relatively hard for an online merchant operating in Belgium to conquer the hearts of all its inhabitants, as the country is deeply divided into two parts: Dutch-speaking Flanders and French-speaking Wallonia. In Western Europe, Belgium was relatively late with embracing ecommerce. As a result, a lot of tech savvy consumers went (and still are) shopping online abroad, especially at Dutch online shops. This also led to several big online merchants from the Netherlands opening .be-webshops that are focused on attracting Belgian consumers. This way, Belgian ecommerce is still facing the results of diving a little bit too late in the ecommerce pool.

The ecommerce industry in Belgium was worth 10.67 billion euros in 2018. The most popular ecommerce platforms in Belgium are Magento (28%), WordPress/Woocommerce (16%), Lightspeed (9%), Drupal (8%) and PrestaShop (7%), data from 2017 shows.

Big online stores in Belgium

There are some big online players from abroad, like Zalando (Germany) or Bol.com and Coolblue (both from the Netherlands). As a matter of fact, in 2017, the whole top five of biggest online stores in Belgium consisted of foreign players. But there are also a few big Belgian online retailers, like Vente-Exclusive, Vanden Borre, ZEB, Schoenen Torfs and Bel&Bo.

Latest news about Belgium

Newpharma wants to expand to Italy and Spain

Online pharmacy Newpharma wants to expand further across Europe and is thinking about launching its online shop in both Italy and Spain. Currently, the Belgian ecommerce company is active in six European countries.

Mobile payments app Payconiq wants to expand in Europe

Payconiq, a mobile payment app supported by several Benelux banks, wants to expand further in Europe. To achieve this goal, it just raised 20 million euros in a funding round led by its existing shareholders.

Lidl stops selling wine online in Benelux

Lidl has stopped selling wine online through its online shops in Belgium and the Netherlands. The supermarket chain wants to limit itself to selling only non-food items online.

Belgian ecommerce top 10 dominated by foreign players

Ecommerce in Belgium is still being dominated by foreign online retailers. Last year, the biggest online turnover was achieved by Dutch ecommerce giant Bol.com, followed by Coolblue (also from the Netherlands) and Amazon France. In the top 10, there are only two Belgian players.

Ecommerce in Belgium: €7 billion in 2018

Ecommerce in Belgium was worth slightly over 7 billion euros last year. This is an increase of 20 percent compared to the situation one year before, when the Belgian ecommerce was worth 5.8 billion euros.

Read all our articles about ecommerce in Belgium.

Last update: March 2019