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Ecommerce in Belgium

Information about ecommerce in BelgiumBelgium is a Western European country that became independent from the Netherlands in 1830. It’s an interesting country, because it’s home to two main linguistic groups: the Dutch-speakers, who account for almost 60% of all inhabitants, and the French-speakers who mostly live in Wallonia. The northern part of Belgium is called Flanders and it’s on some ground connected with or focused on The Netherlands, whereas Wallonia is interacting more towards France. As of July 2013 it’s estimated 10.4 million people live in Belgium, of which 40.6% is between 25 and 54 years old.

COUNTRY
BELGIUM
Population 11.1 million people
– % internet users 82%
Online sales €8.2 billion (2019)
Online stores worth mentioning: Vanden Borre, Azur.be, Brantano

Content:

Ecommerce events in Belgium

Every year there are several ecommerce events being organized in Belgium. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Belgium.

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Ecommerce customers in Belgium

Belgian customers love to use the local payment method Bancard or the credit card when they need to pay for their online purchases. Research from BeCommerce in 2018 shows that Bancontact was used for 68 percent of all online purchases and for 30 percent of the money spent online.

Clothing and shoes are amongst the most popular products purchased online. About six in ten Belgians have bought online at least once, one in four Belgians order products online on a monthly basis. Almost half of Belgian consumers prefer ordering from a shop in the region or one they already know.

The ecommerce market in Belgium

It’s relatively hard for an online merchant operating in Belgium to conquer the hearts of all its inhabitants, as the country is deeply divided into two parts: Dutch-speaking Flanders and French-speaking Wallonia. In Western Europe, Belgium was relatively late with embracing ecommerce. As a result, a lot of tech savvy consumers went (and still are) shopping online abroad, especially at Dutch online shops. This also led to several big online merchants from the Netherlands opening .be-webshops that are focused on attracting Belgian consumers. This way, Belgian ecommerce is still facing the results of diving a little bit too late in the ecommerce pool.

According to data from BeCommerce, the ecommerce industry in Belgium was worth 10.67 billion euros in 2018. Belgian ecommerce association SafeShops however conducted a study that shows it was worth 8.2 billion euros in 2019. The most popular ecommerce platforms in Belgium are Magento (28%), WordPress/Woocommerce (16%), Lightspeed (9%), Drupal (8%) and PrestaShop (7%), data from 2017 shows.

Big online stores in Belgium

There are some big online players from abroad, like Zalando (Germany) or Bol.com and Coolblue (both from the Netherlands). As a matter of fact, in 2017, the whole top five of biggest online stores in Belgium consisted of foreign players. But there are also a few big Belgian online retailers, like Vente-Exclusive, Vanden Borre, ZEB, Schoenen Torfs and Bel&Bo.

Latest news about Belgium

7 out of 10 Belgians buy online

This year, 72 percent of Belgians make online purchases. Of all Belgians who are active online, eight in ten have bought something online in the past year. And 94 percent say they will do so in the future.

Colruyt launches meal delivery service Rose Mary

Belgian supermarket chain Colruyt has launched its own fresh food delivery service, called Rose Mary. The service enables customers to order ready-made meals. For now, Rose Mary only serves consumers in the Brussels region.

SwipBox and Bpost join forces

SwipBox is partnering in Europe again. This time it’s with Belgian logistics provider Bpost. The two have teamed up to launch a network of parcel lockers that are battery driven and Bluetooth enabled. The first step is a pilot project in the Belgian city of Mechelen.

Shavatar wants to decrease fashion returns

Shavatar is the name of a 3D avatar tool that should lead to fewer returns in the online fashion industry. With Shavatar, consumers can create their own avatars based on a few parameters. The tool then suggests the right size and fit of any given fashion item.

Wine shop Neleman expands across Europe

Neleman, the online store of Dutch winemaker and merchant Derrick Neleman, is expanding further across Europe. The omnichannel company will soon open online shops in Belgium, Germany and Spain.

Read all our articles about ecommerce in Belgium.

Last update: March 2020