British Corner Shop sells Waitrose products to global customers
UK retailer Waitrose is the first supermarket to sell its own-label products through the British Corner Shop. This online shop sells all kinds of British foods and drinks to customers around the world. Due to the partnership with Waitrose, the British Corner Shop expands its range with over 2,000 Waitrose product lines.
For Waitrose the partnership is a great way to attract new customers from all over the world as it seeks to expand in international markets, InternetRetailing writes. By having its products sold via the British Corner Shop website, Waitrose gets access to new markets including Germany and the US. At the moment, these aren’t among the 60 countries to which the UK supermarket exports.
Biscuits and household are in demand
“British Corner Shop gives a global audience access to Waitrose and provides a platform for our British suppliers to showcase the great food and drink they produce”, commercial director Mark Williamson explains. Over 2,000 of Waitrose’s own-label products are added to the current British Corner Shop range. “We know the brand will go down well with our British expat customer base, in particular categories such as biscuits and household are in demand, and the Waitrose Duchy Organic brand is often requested”, says British Corner Shop managing director Mark Callaghan.
About British Corner Shop
British Corner Shop was founded in 1999 and currently sells over 10,000 different products. The company was acquired by Callaghan in 2014 and now employs 40 people and ships products to 138 countries.