DataFeedWatch acquired by Cart.com

Dutch data feed management solution provider DataFeedWatch has been acquired by Cart.com, an ecommerce company based in the US. Customers using the data feed management tools will now gain access to Cart.com’s software solutions and ecommerce resources.

DataFeedWatch is a data feed management solution provider with offices in the US, Poland and the Netherlands. With its tools, online retailers can easily place their products on multiple channels and keep track of its data feed. According to the company, it currently supports over 17,000 online shops across 2,000 shopping channels in 60 countries.

€217.2 million euros in funding

Today, it announced that is has been acquired by Cart.com, an ecommerce platform that helps brands scale their operations. A month ago, it raised 217,2 million euros in a funding round, bringing the total funding in the company to 344 million euros. With this acquisition, the US-based platform is able to expand internationally.

Brands increase sales with new software

The ecommerce platform from Cart.com already has tools for sellers on marketplaces. It expects that DataFeedWatch’s tools will help brands increase sales on marketplaces and reach more customers by listing their products on all major social media platforms.

‘We’re giving brands the power to sell everywhere, across thousands of sales channels.’

“DataFeedWatch is the industry leader when it comes to data feed management, and they share our commitment to giving merchants of all sizes access to powerful, efficient, and scalable ecommerce technologies”, said Michael Svatek, Cart.com’s Chief Innovation Officer. “By bringing DataFeedWatch into the Cart.com ecosystem, we’re giving brands the power to sell everywhere, across thousands of global channels. With customizable automation, powerful optimization tools, and game-changing product-level analytics, this acquisition will allow Cart.com’s customers to work smarter rather than harder as they grow their brands.”

DataFeedWatch team joins Cart.com

Customers that are currently using DataFeedWatch’s tools will gain access to Cart.com’s ecosystem. Full-time employees and will join Cart.com, while CEO Jacques van der Wilt will become part of the executive team.

‘We created an all-in-one feed management solution that delivers everything online retailers need.’

“We made DataFeedWatch a success by creating an all-in-one feed management solution that delivers everything online retailers need to reach their potential on any sales channel,” said Jacques van der Wilt. “Cart.com brings the same approach to the entire ecommerce value chain, giving brands the frictionless, one-stop support system they need to realize their full potential. We’re thrilled to be joining Cart.com, and we’re looking forward to bringing fully optimized feeds to an even bigger global audience in the coming months.”