Dropshipping home decor
Due to the ongoing demand for home and decoration items, home accessories are an attractive market to start your online store in. In Europe, there are many wholesalers and suppliers that offer home decor and accessories through dropshipping.
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Starting an online store in home accessories
Start your own online store by dropshipping home decor and accessories with ease. People are always looking for unique and stylish items for their homes. Every year, new trends and styles emerge, giving you plenty of opportunities to adapt your product range. By using dropshipping, you do not need to worry about overstocking.
With dropshipping, there is no need to purchase your own inventory. Your supplier ships orders directly to your customers. This means that you do not need a warehouse and you do not have to pack items yourself. This flexibility allows you to quickly adjust your product selection based on customer interest.
Looking for ecommerce software to start your own dropshipping store? Shopify provides plugins for many popular dropshipping suppliers and is designed to make managing your online store simple and efficient.
Dropshipping interior and decor products
The wide variety of home accessories allows you to create an online store that feels like a large department store. However, major retailers already dominate the market with wide product ranges. As a new online store, it can be challenging to compete with these sellers.
Focusing on a specific niche or price range can increase your chances of becoming an expert in your field. For example, you could start an online store specializing in decorative cushions, vases, rugs, or other home decor items. Pay attention to emerging trends to make your selection stand out.
Dropshipping also creates opportunities for selling products that larger online stores tend to avoid. This might include items that are difficult to store or ship, or those with low search volumes that big players often overlook. Think of tables, clocks, or mirrors. Since you do not need to handle storage, you can focus your online store on these specialized products.
Responding to trends and seasons
Seasonal products are a great fit for dropshipping. Large home decor stores often sell some holiday items, but they may hesitate to frequently change their product range. As a result, their seasonal selection is often limited. With dropshipping, adjusting your range is much easier.
By regularly updating your products to match the seasons, you can consistently offer your customers something new and exciting. For example, scented candles or artificial flowers tailored to the current or upcoming season can be great additions. Decorative cushions or other items that help create a fresh spring or summer vibe can also be quickly updated to match the time of year.
Frequent changes in your product range give you fresh content for newsletters and social media, keeping your customers engaged with new and interesting items. You can also create urgency by highlighting that certain products are only available for a limited time.
Rather than offering a broad range, focus on a specific niche or price category to stand out
Home decor suppliers
There are many dropshipping suppliers that integrate with software like Shopify, WooCommerce, or other ecommerce platforms. Some well-known (platforms for) European home decor dropshipping suppliers or wholesalers are:
This b2b platform connects retailers with wholesalers with low purchasing thresholds and minimum purchases. Perfect for finding extra items or suppliers. With the dropshipping subscription you have no storage risks or fulfilment hassle: suppliers send items directly to your customers.
With dropshippingXL, you can sell over 90,000 vidaXL products. With European warehouses it offers very fast delivery all over Europe, without the hassle of inventory management, shipping, and returns. Offers integrations with Shopify, WooCommerce, Shopware and Wix.
Spocket is a platform for European and American dropshipping suppliers. There are thousands of products listed, from clothing to beauty products and more. It has a higher price range and shipping costs than AliExpress. The platform offers integrations with Shopify, BigCommerce, Wix and WooCommerce.
Creating your own brand
Many dropshipping suppliers offer a wide range of home accessories that you can sell in your online store. However, on platforms and marketplaces, like Amazon for example, dropshipping products does not get you a competitive advantage, because you need to offer very low prices to succeed.
Since dropshipping suppliers handle storage and shipping, your profit margins may be smaller, making it difficult to compete on price. One way to stand out is by finding products that allow you to create your own brand.
Developing your own products can be challenging, as suppliers are unlikely to stock items without knowing how much you will sell. However, many products can be customized at the last moment. Examples include custom-designed home fragrances, printed cushions, or personalized rugs.
While the colors and materials might remain standard, you can often add your own label to make the product unique. Even with limited customization options, you can market these items as part of your own brand. Keep in mind, though, that building brand recognition can be difficult, especially if you are just starting out.
Reaching your audience
To reach your niche audience, invest time in research to understand their preferences and habits. Collaborating with influencers is one way to boost your brand. Many influencers are eager to sell products under their own name. By partnering with them, you could launch a collection of home accessories as part of your own brand.
At Printful, you can build a product range by printing your own designs on various items. This is perfect for collaborating with influencers or as a first step toward creating your own brand.
