eBay acquires Depop from Etsy

Ecommerce giant eBay is buying circular fashion marketplace Depop. The resale app is currently owned by Etsy. eBay is paying around 1.2 billion dollars for the platform. With the acquisition, the platform hopes to reach a younger audience.

eBay is an online marketplace based in the United States. In 2025, the company reported a revenue of 1.4 billion euros in the United Kingdom. This was more than a hundred million dollars less than a year earlier. The company has been struggling to keep up with popular platforms like Vinted. In 2024, it removed sellers fees on pre-owned clothes in an effort to drive more second hand sales.

Acquisition of Depop

Now, the company is buying Depop, a British second hand fashion resale app. By the end of last year, the app had 7 million active buyers. And almost 90 percent of them are under the age of 34, with more than 3 million active sellers. Last year, its gross merchandise sales came to 1 billion euros.

The deal is worth 1.2 billion dollars

Less than five years ago, Depop was bought by Etsy, an online marketplace with a focus on craft items. The deal was worth 1.6 billion dollars at the time. The company is now selling Depop at a loss of 400 million dollars: 1.2 billion dollars.

‘Deepening reach with younger consumers’

“The acquisition of Depop is intended to help eBay by deepening its reach with younger fashion-forward consumers and expanding its presence in one of the most dynamic areas of resale”, said the companies in a statement. And Peter Semple, Depop’s chief executive, said that the deal was “testament to the significant growth we have delivered as we have evolved our product experience.”

‘The deal is testament to the growth we have delivered’

The deal has been approved by the boards of both companies. It is expected to be completed in the second quarter of the year, after receiving regulatory approval. Depop will continue operating with its own name, brand and platform.