Ecommerce in Turkey: €10.76 billion in 2019

Ecommerce in Turkey was worth 83.1 billion lira (10.76 billion euros) in 2019. This is an increase of 39 percent compared to the situation one year before, when the Turkish ecommerce industry was valued at 59.9 billion liras (7.76 billion euros).

The average annual growth rate of the ecommerce industry in Turkey was around 35 percent in the last five years. These numbers come from a joint report [pdf] by Turkey’s Informatics Industry Association (TÜBİSAD), Deloitte Turkey, SimilarWeb and Inveon.

Online-only retail grew the most

54 percent of the ecommerce industry’s value comes from multichannel retailers and online-only players. The remainder comes from online betting and holiday & travel bookings. Of all these sectors, the pure online retail posted the largest growth, rising 48 percent year-on-year.

Kübra Erman Karaca, the head of TÜBİSAD, emphasized the growth of ecommerce in Turkey, despite international trade wars and uncertainties in global political conjuncture. “We have witnessed new categories that performed a very rapid growth by providing the consumer with a fast delivery experience and that people who have never used e-commerce have become users”, Daily Sabah cites Karaca.

‘Even better growth in 2020’

She thinks ecommerce in Turkey can post even better growth figures this year, thanks to an increasing use of mobile phones. The growing share of both mobile internet and applications in Turkish ecommerce will also boost these figures.

Currently, ecommerce in Turkey accounts for 6.2 percent of the country’s total retail sector.