menu

German insurer HUK-Coburg leaves all comparison websites

HUK-Coburg, the largest insurer of private households in Germany, will no longer list themselves on online comparison websites. Instead of paying high fees, it would make more sense to give customers more favorable offers, the car insurance company explains.

Advertisement

Omni-Channel Webinar
eTail is the only event where you can learn and network with an incredible group of 80+ senior level retail speakers. Learn from innovative start ups and omnichannel disruptors. With thought-provoking content, interactive formats, and a focus on retail tech, eTail is designed to ensure you achieve omnichannel excellence and drive profit. Download The Agenda

They have decided to, starting this October, leave the “relatively expensive comparison portals and to not be listed there again”, CEO Klaus-Jürgen Heitmann said yesterday. And board member Jörg Rheinländer explained that, instead of paying high fees to these comparison websites, it makes more sense to just give customers more favorable offers.

Wirtschaftswoche writes that car drivers should pay attention to the benefits of products, which are at the forefront of comparison portals. Often these are stripped-down products, where important services are missing. And this can avenge itself when the damage occurs and the policy holder discovers that his insurance has gaps.

Comparison portals: incomplete and not objective

In May of this year, the Federation of German Consumer Organisations VZBV examined comparison portals that focuses on motor vehicle insurances, checking accounts and installment loans. It concluded these online portals often were not objective, incomprehensible and incomplete. In some cases, the best product for consumers wasn’t even shown in the comparison.

Tags

Comments