It’s the end of an era for Argos fans. The retailer will stop printing its famous catalogue after almost 50 years. Of course, this is the result of its focus on ecommerce. The most recent Argos catalogue accounted for 3.9 million printed copies.
Having an online store is one, if you don’t know how to reach people and get your first customers, then soon you will soon be out of business. And even if you have customers, it’s important to keep promoting your online store. That’s why marketing is a very important part of succefully running an ecommerce site.
Checkout Charlie, a German company with many consumer and discount portals, is expanding in Europe again. The business, part of A company of the Media Group RTL Germany, has launched two new voucher portals: Buonisconto.it in Italy and Topdescuento.es in Spain.
Zalando has officially launched its loyalty program Zalando Plus in France. The all-round service was already available for customers in Germany and Switzerland, while Italy will join soon.
41 European comparison shopping services are complaining about Google. They say the search engine is “artfully avoiding compliance with the law and the decisions of authorities” and that Google continues abusing market power.
Black Friday is popular in Germany, where numerous online and physical retailers throw around discounts. But many retailers prefer there was no Black Friday at all. Still, they are captured by the attention this holiday keeps attracting.
H&M may change its business model in the near future. The Swedish fashion giant will experiment with selling external brands and products on both its online platform and in selected stores.
German consumers may be known for their saving habits, compared to other consumers in Europe they rarely use discount codes when shopping online. Only 30 percent of Germans use a coupon when they purchase something online.
Consumers in the United Kingdom want greater transparency and product information around sustainable purchases. Almost two thirds of young consumers would even reconsider their purchasing decision if retailers better communicated the impact they have on the environment.
RevLifter, a deals personalization platform from the United Kingdom, has raised 2.3 million pounds (2.56 million euros) in seed funding led by a group of investors. With the money, RevLifter wants to further develop the platform and expand further into the United States.
Zalando’s all-round service Zalando Plus will soon be available in more countries across Europe. The fashion retailer’s loyalty scheme is already available for customers in Germany and Switzerland, but in the next twelve months, France and Italy will join.
Rakuten France has launched Club R Everywhere, an extended version of it current loyalty program Rakuten Club. With Club R Everywhere, customers from Rakuten get a 5 percent discount on purchases at partner brands, such as Nike, Expedia and Monoprix.
Pricing may be more important than ever before, but in the United Kingdom, many retailers underestimate the importance of price and simply don’t monitor prices at all. And when they do, they are spending too much time on this.
In Switzerland, online retailers will be competing each other with the highest discounts ealier this year. The last couple of years, big discounts were handed out on Black Friday or Cyber Monday, but this year, things are about to change. Several online retailers in Switzerland are now focusing on 11 November: Singles’ Day.
UK Mail will become DHL Parcel UK. After Deutsche Post DHL Group acquired the British parcels and mail company in December 2016, it has now become time for UK Mail to fully integrate into the group’s network of European parcel companies.
The average conversion rate, also known as the percentage of website visitors that complete the purchase order, is 1.6% in Italy. During the online customer journey, Italian consumers leave ecommerce websites mostly because of poor usability or a lack of desired products.