Marketing

This year, advertisers in Europe are expected to double their spending on retail media. This means that sellers are making drastic changes to their business model. Retailers are investing in becoming platforms with retail media, and in off-site advertising.

US-based customer relationship management software for online stores, Klaviyo, has launched an AI agent. Users of the software can now offer customers a webchat with an AI agent. It provides personalized customer support, combined with marketing integration.

Bad user experience on websites leads to high percentages of abandoned carts. Gamification, the process of applying game principles to online stores to encourage participation can increase conversion, and customer loyalty. Ecommerce News spoke to Claspo about helpful ways to implement these pop-ups.

Last year, Amazon earned 23.6 percent more from ads in Germany, while the company’s total revenue in the country grew by 'only' 8.7 percent. Amazon continues to capitalize on its reach, outpacing its competitors.

Italian company Moltiply Group, which operates popular price comparison website Trovaprezzi, has announced that it is suing Google’s parent company Alphabet. The company is seeking damages, as Google is abusing its dominant market position.

Dutch ecommerce feed manager Channable has acquired Producthero, a Google Shopping advertising specialist. Thanks to the acquisition, the solutions of both companies will be combined into one platform. This should make multichannel selling easier for online retailers.

Ecommerce giant Temu has announced a partnership with Correos, the national postal service of Spain. As a result, sellers in Spain can take advantage of fulfillment solutions. Consumers will get more delivery options.

Last year, Amazon Germany was able to increase its net sales in retail media with 20 percent. The revenue of its advertising business came to 2.9 billion euros in 2023. This is almost 10 percent of the company’s total revenue in Germany.

Online marketplace Bol has launched several updates this month. One of the updates is a new advertising option that allows sellers to highlight their brand and assortment in search results. There are also changes to the partner platform and review policy.

Two in ten surveyed online shoppers in the United Kingdom begin their search for products on social media. However, only 7 percent finalize their orders through this channel. Most of them finalize their purchase on a retailer’s website or app.

After targeting private sellers, eBay Germany is introducing a number of enhancements for commercial sellers this summer. These improvements include upgrades in marketing and logistics.

French marketplace solution provider Octopia has launched a new product, called Octopia Ads. It is the company’s own retail media solution. It enables retailers to implement a sponsored search solution for their products (1P) and sellers and brands products (3P).

The Interactive Advertising Bureau (IAB) Europe has published its measurement standards for retail media in Europe. This gives brands a framework to measure the effectiveness of their digital advertising campaigns. It is a first step in IAB Europe’s plans to create industry standards for retail media.

Ukrainian website widget platform Claspo has integrated with Shopify, bringing performing widgets to the platform. Merchants can now boost their marketing efforts by downloading the app from the ecommerce software’s app store. According to Claspo, installing their widgets can increase conversion up to two times.

Less than half (41 percent) of shoppers in the United Kingdom think that artificial intelligence (AI) is having a positive impact on their retail experiences. However, over two-thirds (70 percent) do prefer brands with personalized recommendations, which is how AI is often used in online retail.