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Marketing

Having an online store is one, if you don’t know how to reach people and get your first customers, then soon you will soon be out of business. And even if you have customers, it’s important to keep promoting your online store. That’s why marketing is a very important part of succefully running an ecommerce site.

German retailers are investing in personalization

Personalization

Personalization is key for German retailers. Many of them are looking to invest in personalization solutions during this year, with more than half of them expecting to spend over a million euros to achieve this. Continue reading

47.5% of Spanish online stores participate in Black Friday

Black Friday

Black Friday continues to be one of the most important sales periods for Spanish small and medium-sized enterprises, especially online. This year’s edition of Black Friday takes place on 24 November and it’s expected that almost half of online stores in Spain will participate. Continue reading

German insurer HUK-Coburg leaves all comparison websites

Car insurance

HUK-Coburg, the largest insurer of private households in Germany, will no longer list themselves on online comparison websites. Instead of paying high fees, it would make more sense to give customers more favorable offers, the car insurance company explains. Continue reading

Swiss fashion brand Strellson sells clothes for Facebook likes

Strellson

Strelsson, Switzerland’s biggest menswear manufacturer, opened an online shop where consumers won’t need to pay money to get a fashion item. In order to be the owner of a trench coat or pair of jeans, consumers need to collect a certain amount of Facebook likes on a shared post. Continue reading

The daily price change ratio in European ecommerce

Discount

Some online stores tend to adjust their prices, so consumers won’t go ordering something at a competitor’s website. For Ecommerce News Europe, price tracking software provider Prisync looked at how many ecommerce websites in Europe change their prices daily and how high the stock-out ratio is in these countries. Continue reading

Google helps startups in Germany, Austria and Switzerland grow sales

Google

Google has launched Google Marketing Solutions for Startups, a new centralized platform for startup companies of all sizes which gets them in touch with Google’s marketing experts. Via this platform, the search company wants to help startups in Germany, Austria and Switzerland to find new customers and grow their sales online. Continue reading

Omnichannel in the European fashion industry

Omnichannel

A new study on omnichannel in the European fashion industry shows that social media, online customer loyalty and store localization are the most common omni-channel solutions. The least common features are online order of in-store inventory with in-store pick-up by the customer, same-day delivery and shipping and in-store reservation of inventory for in-store consumer purchases. Continue reading

Shopkick says ‘Tschüss’ to Germany

Shopkick

Shopkick will leave Germany as of January 31, next year. The ecommerce app, which rewards consumers for walking into stores, entered the German market in October 2014, but is already leaving again. On the website it explains its parent company has made the strategic decision not to continue the service in Germany. Continue reading

The key ecommerce trends in 2017

Ecommerce trends in 2017:

A new year is around the corner and we might see some new things in 2017. Four CEOs of leading Nordic ecommerce companies share their thoughts on what they think will be the key ecommerce trends in 2017. Continue reading