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Marketing

Having an online store is one, if you don’t know how to reach people and get your first customers, then soon you will soon be out of business. And even if you have customers, it’s important to keep promoting your online store. That’s why marketing is a very important part of succefully running an ecommerce site.

Xsellco launches renewed Repricer

Xsellco launches renewed Repricer

Ecommerce platform provider xSellco, which operates Repricer.com, has acquired Lucid Interactive, the company behind RepricerExpress. As a result, an enhanced version of Repricer.com has been launched today. Continue reading

Ecommerce News partners with Cross-Border Magazine

Ecommerce News partners with Cross-Border Magazine

As of today, Ecommerce News Europe and Cross-Border Magazine are partners. Our blog and the magazine on cross-border online trade will help each other with attracting new markets and expanding their reach, both online and offline. Continue reading

Argos stops printing its catalogue

Argos stops printing its catalogue

It’s the end of an era for Argos fans. The retailer will stop printing its famous catalogue after almost 50 years. Of course, this is the result of its focus on ecommerce. The most recent Argos catalogue accounted for 3.9 million printed copies. Continue reading

Checkout Charlie expands to Italy and Spain

Checkout Charlie expands to Italy and Spain

Checkout Charlie, a German company with many consumer and discount portals, is expanding in Europe again. The business, part of A company of the Media Group RTL Germany, has launched two new voucher portals: Buonisconto.it in Italy and Topdescuento.es in Spain. Continue reading

Zalando Plus in France launched

Zalando Plus in France launched

Zalando has officially launched its loyalty program Zalando Plus in France. The all-round service was already available for customers in Germany and Switzerland, while Italy will join soon. Continue reading

Comparison shopping services call for actions against Google

Comparison shopping services call for actions against Google

41 European comparison shopping services are complaining about Google. They say the search engine is “artfully avoiding compliance with the law and the decisions of authorities” and that Google continues abusing market power. Continue reading

60% of German retailers don’t want Black Friday

60% of German retailers don’t want Black Friday

Black Friday is popular in Germany, where numerous online and physical retailers throw around discounts. But many retailers prefer there was no Black Friday at all. Still, they are captured by the attention this holiday keeps attracting. Continue reading

H&M tests selling external brands

H&M tests selling external brands

H&M may change its business model in the near future. The Swedish fashion giant will experiment with selling external brands and products on both its online platform and in selected stores. Continue reading

Germans rarely use discount codes

Germans rarely use discount codes

German consumers may be known for their saving habits, compared to other consumers in Europe they rarely use discount codes when shopping online. Only 30 percent of Germans use a coupon when they purchase something online. Continue reading

Loyalty program Zalando Plus expands in Europe

Loyalty program Zalando Plus expands in Europe

Zalando’s all-round service Zalando Plus will soon be available in more countries across Europe. The fashion retailer’s loyalty scheme is already available for customers in Germany and Switzerland, but in the next twelve months, France and Italy will join. Continue reading

Switzerland embraces Singles’ Day

Switzerland embraces Singles’ Day

In Switzerland, online retailers will be competing each other with the highest discounts ealier this year. The last couple of years, big discounts were handed out on Black Friday or Cyber Monday, but this year, things are about to change. Several online retailers in Switzerland are now focusing on 11 November: Singles’ Day. Continue reading