Marketing

Swedish comparison shopping service PriceRunner is suing Google for promoting its own shopping comparisons in search results. The company is demanding a compensation of 2.1 billion euros. Google Shopping has already been fined for its actions in Europe in 2017.

Customer engagement platform MoEngage has been named a strong performer in a Forrester study on independent cross-channel campaign management (CCCM) platforms. According to the Forrester Wave, MoEngage empowers digital markets with AI-driven insights.

Dostavista, a same-day delivery service from Russia, today announced that it has changed its name to Borzo. This way its businesses in ten different countries are united under a single brand. As part of its growth strategy, Borzo also raised 35 million dollars (29.95 million euros).

Even though subscription commerce is very hot, most brands are having problems with retaining their customers. Research shows that a staggering 98 percent of consumers in the United Kingdom cancel their product subscription services within the first year.

Live shopping in Europe is becoming more and more popular. This trend started in China and the rest of Southeast Asia, but now consumers in Europe are increasingly watching live shopping events to get inspired to buy some clothes and other fashion items.

Klarna has announced the launch of its new Comparison Shopping Service. This service offers retailers across Europe an increased customer reach. Klarna has also launched a comparison shopping page that offers brands the opportunity to reach browsing consumers with their products.

Bambuser, a SaaS company from Sweden, has announced the launch of real-time virtual live shopping productions. With this solution, online shoppers can go on a virtual tour across scenic summer locations, while looking at fashion they can buy with just one click.

Facebook Shops, a place for discovering business and searching for products in the Facebook app, is rolling out to users in the United Kingdom. It marks the first European market where the Facebook feature is available.

Oveit, an ecommerce tech startup from Romania, aims to raise 450,000 euros through an equity crowdfunding campaign on the local platform SeedBlink. Oveit is known for its live stream shopping service called Streams.live, which lets retailers sell directly to consumers through live video sessions.

Last month, Amazon has managed to double its reach in the Netherlands, compared to last year. In November, the US ecommerce giant reached 7.3 million Dutch consumers. This amounts to 45 percent of all online users in the Netherlands.

Ecommerce marketing startup MikMak has launched in Europe and Canada. Its ecommerce enablement and analytics software are now available for European brands. The expansion follows after the company raised 10 million dollars in a Series A funding round in August.

Ikea has made the decision to stop printing its famous catalog. For 70 years, it has been an inspirational guide for many consumers around the world. But times are changing, and so the Swedish company has taken this "emotional but rational decision".

Amazon has stopped its advertisements for Black Friday in France. The company has taken this decision after the French government said it was unfair to small shops. The coronavirus lockdown has forced them to close the doors.

Ecommerce platform provider xSellco, which operates Repricer.com, has acquired Lucid Interactive, the company behind RepricerExpress. As a result, an enhanced version of Repricer.com has been launched today.

As of today, Ecommerce News Europe and Cross-Border Magazine are partners. Our blog and the magazine on cross-border online trade will help each other with attracting new markets and expanding their reach, both online and offline.