Marketing

Last year, Amazon Germany was able to increase its net sales in retail media with 20 percent. The revenue of its advertising business came to 2.9 billion euros in 2023. This is almost 10 percent of the company’s total revenue in Germany.

Online marketplace Bol has launched several updates this month. One of the updates is a new advertising option that allows sellers to highlight their brand and assortment in search results. There are also changes to the partner platform and review policy.

Two in ten surveyed online shoppers in the United Kingdom begin their search for products on social media. However, only 7 percent finalize their orders through this channel. Most of them finalize their purchase on a retailer’s website or app.

After targeting private sellers, eBay Germany is introducing a number of enhancements for commercial sellers this summer. These improvements include upgrades in marketing and logistics.

French marketplace solution provider Octopia has launched a new product, called Octopia Ads. It is the company’s own retail media solution. It enables retailers to implement a sponsored search solution for their products (1P) and sellers and brands products (3P).

The Interactive Advertising Bureau (IAB) Europe has published its measurement standards for retail media in Europe. This gives brands a framework to measure the effectiveness of their digital advertising campaigns. It is a first step in IAB Europe’s plans to create industry standards for retail media.

Ukrainian website widget platform Claspo has integrated with Shopify, bringing performing widgets to the platform. Merchants can now boost their marketing efforts by downloading the app from the ecommerce software’s app store. According to Claspo, installing their widgets can increase conversion up to two times.

Less than half (41 percent) of shoppers in the United Kingdom think that artificial intelligence (AI) is having a positive impact on their retail experiences. However, over two-thirds (70 percent) do prefer brands with personalized recommendations, which is how AI is often used in online retail.

Asos Media Group has entered into a partnership with Rokt, an ecommerce technology platform that utilizes machine learning and AI to deliver targeted external post-purchase promotions. These 'non-endemic' offers will be available in 15 markets.

Experimenting with generative artificial intelligence like ChatGPT may rather quickly lead to faster and more creative text ‘writing’, but the technology harbours many more opportunities for ecommerce. However, not without risk. Therefore, a look at strategy and concrete examples is in order.

Swedish comparison shopping service PriceRunner is suing Google for promoting its own shopping comparisons in search results. The company is demanding a compensation of 2.1 billion euros. Google Shopping has already been fined for its actions in Europe in 2017.

Customer engagement platform MoEngage has been named a strong performer in a Forrester study on independent cross-channel campaign management (CCCM) platforms. According to the Forrester Wave, MoEngage empowers digital markets with AI-driven insights.

Dostavista, a same-day delivery service from Russia, today announced that it has changed its name to Borzo. This way its businesses in ten different countries are united under a single brand. As part of its growth strategy, Borzo also raised 35 million dollars (29.95 million euros).

Even though subscription commerce is very hot, most brands are having problems with retaining their customers. Research shows that a staggering 98 percent of consumers in the United Kingdom cancel their product subscription services within the first year.

Live shopping in Europe is becoming more and more popular. This trend started in China and the rest of Southeast Asia, but now consumers in Europe are increasingly watching live shopping events to get inspired to buy some clothes and other fashion items.