Marketing

Having an online store is one, if you don’t know how to reach people and get your first customers, then soon you will soon be out of business. And even if you have customers, it’s important to keep promoting your online store. That’s why marketing is a very important part of succefully running an ecommerce site.

Claspo integrates with Shopify

Claspo integrates with Shopify

Ukrainian website widget platform Claspo has integrated with Shopify, bringing performing widgets to the platform. Merchants can now boost their marketing efforts by downloading the app from the ecommerce software’s app store. According to Claspo, installing their widgets can increase conversion up to two times.

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Generative AI in Ecommerce: A Look Beyond Texts

Generative AI in Ecommerce: A Look Beyond Texts

Experimenting with generative artificial intelligence like ChatGPT may rather quickly lead to faster and more creative text ‘writing’, but the technology harbours many more opportunities for ecommerce. However, not without risk. Therefore, a look at strategy and concrete examples is in order.

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Klarna launches Comparison Shopping Service

Klarna launches Comparison Shopping Service

Klarna has announced the launch of its new Comparison Shopping Service. This service offers retailers across Europe an increased customer reach. Klarna has also launched a comparison shopping page that offers brands the opportunity to reach browsing consumers with their products.

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