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Marketing

Having an online store is one, if you don’t know how to reach people and get your first customers, then soon you will soon be out of business. And even if you have customers, it’s important to keep promoting your online store. That’s why marketing is a very important part of succefully running an ecommerce site.

Germans rarely use discount codes

Discount code

German consumers may be known for their saving habits, compared to other consumers in Europe they rarely use discount codes when shopping online. Only 30 percent of Germans use a coupon when they purchase something online. Continue reading

UK consumers want better info around sustainable purchases

Environment

Consumers in the United Kingdom want greater transparency and product information around sustainable purchases. Almost two thirds of young consumers would even reconsider their purchasing decision if retailers better communicated the impact they have on the environment. Continue reading

Loyalty program Zalando Plus expands in Europe

Zalando Plus in Europe

Zalando’s all-round service Zalando Plus will soon be available in more countries across Europe. The fashion retailer’s loyalty scheme is already available for customers in Germany and Switzerland, but in the next twelve months, France and Italy will join. Continue reading

Switzerland embraces Singles’ Day

Singles' Day

In Switzerland, online retailers will be competing each other with the highest discounts ealier this year. The last couple of years, big discounts were handed out on Black Friday or Cyber Monday, but this year, things are about to change. Several online retailers in Switzerland are now focusing on 11 November: Singles’ Day. Continue reading

UK Mail rebrands as DHL Parcel UK

UK Mail (now DHL Parcel UK)

UK Mail will become DHL Parcel UK. After Deutsche Post DHL Group acquired the British parcels and mail company in December 2016, it has now become time for UK Mail to fully integrate into the group’s network of European parcel companies. Continue reading

Average conversion rate in Italian ecommerce is 1.6%

Shopping cart

The average conversion rate, also known as the percentage of website visitors that complete the purchase order, is 1.6% in Italy. During the online customer journey, Italian consumers leave ecommerce websites mostly because of poor usability or a lack of desired products. Continue reading

Most online shops in Germany have a digital magazine

Online corporate magazine

What do 93 percent of the largest online retailers in Germany have in common? They all have a digital corporate magazine. In Germany, 28 of the 30 biggest online stores have at least one company magazine. Only Media Markt and Medion don’t play along. Continue reading

German retailers are investing in personalization

Personalization

Personalization is key for German retailers. Many of them are looking to invest in personalization solutions during this year, with more than half of them expecting to spend over a million euros to achieve this. Continue reading

47.5% of Spanish online stores participate in Black Friday

Black Friday

Black Friday continues to be one of the most important sales periods for Spanish small and medium-sized enterprises, especially online. This year’s edition of Black Friday takes place on 24 November and it’s expected that almost half of online stores in Spain will participate. Continue reading

German insurer HUK-Coburg leaves all comparison websites

Car insurance

HUK-Coburg, the largest insurer of private households in Germany, will no longer list themselves on online comparison websites. Instead of paying high fees, it would make more sense to give customers more favorable offers, the car insurance company explains. Continue reading

Swiss fashion brand Strellson sells clothes for Facebook likes

Strellson

Strelsson, Switzerland’s biggest menswear manufacturer, opened an online shop where consumers won’t need to pay money to get a fashion item. In order to be the owner of a trench coat or pair of jeans, consumers need to collect a certain amount of Facebook likes on a shared post. Continue reading

The daily price change ratio in European ecommerce

Discount

Some online stores tend to adjust their prices, so consumers won’t go ordering something at a competitor’s website. For Ecommerce News Europe, price tracking software provider Prisync looked at how many ecommerce websites in Europe change their prices daily and how high the stock-out ratio is in these countries. Continue reading