German marketplace DaWanda closes its doors
After twelve years of operating in Germany and other European countries, online marketplace DaWanda will cease all business operations on the 30th of August. The marketplace also came to an agreement with Etsy, so current shop owners can continue selling their handmade products.
Omni-Channel Webinar eTail is the only event where you can learn and network with an incredible group of 80+ senior level retail speakers. Learn from innovative start ups and omnichannel disruptors. With thought-provoking content, interactive formats, and a focus on retail tech, eTail is designed to ensure you achieve omnichannel excellence and drive profit. Download The Agenda
The company announced the news, saying they didn’t take the decision lightly. “We put a lot of time, energy, and dedication into DaWanda and, together with you, we turned do-it-yourself into a major force on the market in the past twelve years. Today, handmade products have become an integral part of ecommerce. We feel proud of this achievement”, DaWanda states.
Deal with Etsy.com
The company says it wasn’t able on a stand-alone basis to grow further and that’s why they’ve concluded an agreement with its US competitor, Etsy.com. Current shop owners can use an import tool to move their products to the Etsy platform, but they need to manually copy or add the description of their shop, banners, legal texts et cetera.
In April, DaWanda’s founder Claudia Helming emphasized that after a difficult reconstruction phase, things would go uphill again for the online marketplace. She also talked about plans for mobile commerce and personalization.
DaWanda was founded by Claudia Helming and Michael Pütz in Berlin in 2006. The online marketplace quickly became one of the leading platforms for handmade products in Germany and Europe. According to the company, the portal sells over four million products, and last year around two million active buyers were in contact with more than 70,000 active sellers.