Notino reaches 1.76 billion euros in revenue

Notino, which describes itself as the market leader in European ecommerce for beauty and health products, increased its revenue by 11.5 percent in the past financial year. The company performed particularly well in the final months of the year.

Notino is one of the biggest ecommerce success stories to come out of the Czech Republic. Based in Brno, the company has doubled its revenue in just a few years. In 2021, Notino generated 737 euros million in revenue. Four years later, annual revenue has increased by more than 1 billion euros, reaching 1.76 billion euros.

Poland is Nitono’s top market

Notino now serves more than 40 million customers across 27 European markets. Poland is its largest market, accounting for 15 percent of total revenue, followed by the Czech Republic (12 percent) and Italy (9 percent). Croatia and Lithuania recorded the strongest revenue growth during the past financial year.

More than 25% growth in Croatia and Lithuania

Although Notino’s annual revenue growth of 11.5 percent was significantly lower than in previous years, the company accelerated sharply towards the end of the financial year, which ran until April 2026. In the first months of 2026, revenue growth reached 27 percent.

Outperforming the market

“We closed the fiscal year with double-digit growth, outperforming the European ecommerce market while maintaining a strong financial position that enables us to continue investing”, said Jakub Šedý. He is one of Notino’s three Co-CEOs. The trio recently took over from Zbyněk Kocián, who led the company for more than six years.

Notino now led by three Co-CEOs

Notino has become one of Europe’s leading online beauty retailers, competing with companies such as Douglas, Zalando and Flaconi, all based in Germany. The latter is expanding more rapidly than Notino, with revenue growing by 27 percent last year. However, with annual revenue of 651 million euros, it remains significantly smaller.

Omnichannel expansion

Physical stores have become an important growth driver for Notino. The company currently operates 27 stores across eight countries, with in-store sales increasing by nearly 30 percent year on year.