Sales Home24 marketplace over 100 million euros

Third-party sellers on the curated Home24 marketplace have generated more than 100 million euros in sales. The marketplace was launched in 2022. Since then, the marketplace has grown steadily.

Home24 is a home and living ecommerce platform, based in Berlin. It has a product range of more than 250,000 products in Europe. In Latin America, it has a selection of over 200,000 products. The company is active in Germany, France, Austria, the Netherlands, Switzerland, Belgium and Italy.

Launched in 2022

In July 2022, the company launched its marketplace with a product range from more than 100 curated third-party sellers in Germany. Product categories included accessories, garden equipment, furniture and home textiles. Later that year, the marketplace also launched in Austria, France and Switzerland.

‘Home24 rapidly expanded its range without building up additional inventory with the marketplace.’

By adding third-party sellers to its formula, Home24 could rapidly expand its range without having to build up additional inventory. Now, more than a year later, the company announced that the external sales on the marketplace from third-party retailers have exceeded the 100 million euro mark.

‘Consolidating our position’

“Choosing a curated marketplace that reviews every product before publishing has helped us solidify our image as specialists in the online furniture retail space”, says Tobias van der Linden, senior vice president Commercial Platform at Home24. “Our customers not only appreciate the wide range and variety of our products, but also the combination of exclusive own brands and attractively priced items on the marketplace. In doing so, we are consolidating our position as a one-stop destination in the Home & Living sector.”

‘Choosing a curated marketplace has helped us solidify our image as specialists.’