Sarenza to be acquired by Beaumanoir Group
The French Beaumanoir Group wants to acquire fashion retailer Sarenza. The online shop is now in the hands of Monoprix. According to the Beaumanoir Group, Sarenza will strengthen their ecommerce activities.
Fashion retailer Sarenza was founded in 2005 in France. The pure player offers over 600 brands and operates in 25 markets. The Beaumanoir Group has 2.400 physical points of sale worldwide, with brands like Cache Cache and Bonobo under its belt.
Takeover ‘strengthens omnichannel dimension’
The Beaumanoir Group is in exclusive negotiations with Monoprix, which has been the owner of Sarenza since 2018. The price for a potential takeover has not been specified. Founder and director Roland Beaumanoir says Sarenza will strengthen the group’s ‘distribution and e-commerce activity’,
The price for the takeover was not specified.
“By integrating an exclusively online platform, specializing in the footwear segment, the group would enrich its brands and its offer within its physical stores and address a new target of customers who make their purchases via the Internet,” Roland Beaumanoir says.
Deputy CEO Thomas Beaumanoir adds: “This acquisition will strengthen the omnichannel dimension of the group and its partners.”
Sarenza’s sales increased 10% in 2021
Last year, Sarenza increased sales by 10 percent compared to 2020. The retailer has many competitors though, such as Europe’s leading fashion platform and ecommerce giant Zalando.
Sarenza’s main competitor is ecommerce giant Zalando.
“Sarenza will benefit from all the experience of the Beaumanoir group to become the first French lifestyle market,” according to CEO Jérôme Drianno of the Beaumanoir Group.
Owner Monoprix continues selling assets
The ecommerce experience of Sarenza was exactly the reason Monoprix acquired the retailer four years ago. But its mother company Casino group has been selling assets for a few months now. This year alone, Casino sold the French Floa Bank, real estate manager Mercialys and energy company GreenYellow.