UK Mail rebrands as DHL Parcel UK
UK Mail will become DHL Parcel UK. After Deutsche Post DHL Group acquired the British parcels and mail company in December 2016, it has now become time for UK Mail to fully integrate into the group’s network of European parcel companies.
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In 2016, Deutsche Post DHL Group acquired UK Mail. With the takeover, DHL wanted to further strengthen its position in the European postal market and put extra pressure on competitor Royal Mail in the United Kingdom.
Soon, the British company will be called DHL Parcel UK and everything will be changed to make sure customers and consumers are aware of the new brand name. Vehicles, over 50 sites, as well as the website and dedicated social channels will all get updated to show ‘DHL Parcel UK’.
Rebranding complete in first quarter 2019
With the currently completing integration with DHL, the group’s international delivery services will be expanded in the UK. According to UK Mail’s CEO Peter Fuller, the rebranding will be complete somewhere in the first quarter of next year. “The rebrand represents the next stage in our alignment with DHL in terms of values and ambition in the parcels market. Our people are proud to be a part of DHL and we will be able to provide our customers with a wider international and domestic product offering to benefit the developing UK delivery market.”
UK Mail won’t go away
The brand name of UK Mail will not disappear completely. The company’s parcel operations will go live on as DHL, but the UK Mail brand will keep existing for mail and packets customers.