Winners Becom Awards 2026 announced

The Becom Awards were presented yesterday in Brussels. This year, the Diamond Awards went to Kentucky Horsewear and Woosh. There were 29 finalists in 10 categories.

Becom is a Belgian trade association for online retailers. The Becom Awards are presented every year. Last year, Flo Féa, Rootsum, and Baunat were the big winners. This year, more than 120 candidates participated. Ten judges evaluated the candidates and selected 13 winners.

Among the winners are companies that excel in AI and international growth, as well as a company producing circular diapers and an independent toy store. “These winners prove that you do not have to be a multinational to innovate, grow internationally, or transform an entire sector”, said Greet Dekocker, managing director of Becom.

‘The winners prove that you do not have to be a multinational to innovate or transform a sector’

Diamond Awards Winners

This year, Kentucky Horsewear won the Diamond Award for D2C. The company sells premium equipment and accessories for horses, riders, and dogs. It started in 2011 with 200,000 euros in revenue and last year generated nearly 27 million euros. What began as a brand sold exclusively through retail stores has grown into an international group of equestrian brands operating in 75 countries. That is why the jury selected this company.

This year’s Diamond Award B2B went to Woosh. This company was a finalist in no fewer than three categories and has built a market that did not yet exist in Belgium. “With its recyclable diapers, Woosh is a well-deserved winner of the Diamond Award B2B”, according to the jury.

Winners by category

Here is the list of winners by category: