Yoox Net-A-Porter Group wants to be a mobile-only company

Online luxury retailer Yoox Net-A-Porter wants to fully focus on mobile commerce. After investing in new technology and services, the ecommerce company wants to become a mobile-only company. Its CEO thinks mcommerce will account for 75 percent of total sales by 2020.


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Italian online fashion retailer Yoox and British online fashion retailer Net-a-porter joined last year, after which the luxury group achieved several things, The Seattle Times sums up. It added services like seaplanes to drop off orders, has plans to expand same-day delivery services in Dubai, Tokyo and Milan and launched a shopping app with Apple TV.

‘Yoox Net-A-Porter to become mobile-only’

But in an interview with AP, CEO Federico Marchetti says something way more interesting. He says one of his biggest objectives is to transform Yoox Net-A-Porter into a mobile-only company. And he has a reason to say something like that. He expects business from smartphones and tablets will eventually, in about four years, account for three-quarter of total sales. Currently, it’s less than half.

Yoox Net-A-Porter generated sales of 1.7 billion euros last year, while delivering to customers in over 180 countries. More than a third of its annual revenue is generated thanks to about 2 percent of its customer base.