Zalando expands its beauty category in Europe
Fashion retailer Zalando will expand its relatively new beauty category in Europe. Over the next two months, the German ecommerce company will start selling its beauty products in Sweden, Denmark, France, Belgium and Italy.
Zalando is transforming from an online retailer into an online fashion and beauty platform. Part of that strategy is the beauty category, it introduced in March last year.
New markets in Europe
And now it’s expanding this business. After it launched Beauty on Zalando across Germany, Austria and Poland last year, the company is now expanding across Europe. Since this week, customers from Sweden and Denmark can shop beauty products at Zalando, while France and Belgium will follow later this month. And Italy will sell beauty products somewhere in April.
Expanded collaboration with Estée Lauder
Aside from launching the beauty sector in more markets across Europe, Zalando also further expanded its collaboration with The Estée Lauder Companies. It adds eight brands from their portfolio to the beauty assortment in the German Zalando web shop and will include several of these brands in the roll-out of Beauty in the newly added markets.
“Our strong beauty assortment with more than 10,000 products from over 250 brands resonates well with customers in Germany, Austria and Poland, and we’re excited to extend our beauty offering to more European customers”, says Pamela Wade-Lehman, Head of Beauty at Zalando.