Ecommerce in Poland
Poland is the ninth largest country in Europe and with a population of over 38 million people, it’s the sixth most populous EU country. In the 18th century Poland was partitioned among Russia, Prussia and Austria and it regained independence at the end of World War I. In the second World War, Poland became a client state of the Soviet Union. In 1989 it regained independence and established itself as a democracy. Nowadays the Central European country is tending more and more towards Western Europe.
|Population||38.04 million people|
|– % internet users||77%|
|Online sales||€22 billion (2020)|
|Online stores worth mentioning:||RTV Euro AGD, Dbam o Zdrowie, Rossman|
- Ecommerce customers in Poland
- The ecommerce market in Poland
- Big online stores in Poland
- Latest ecommerce news from or about Poland
Ecommerce customers in Poland
There are over 38 million people living in Poland, of which 77 percent can be seen as internet users. And in 2020, 80 percent of internet users shopped online. Based on research from Gemius, the most purchased products in the Polish ecommerce sector were clothing and accessories, books, CDs, films, and multimedia. According to data from yStats.com the most widely offered product categories were home/garden, followed by sports/hobbies and clothing/shoes.
Polish people like to pay for their online ordered goods or services via bank transfers. Another popular payment method is payment on invoice. A typical Polish online payment method is PayU, which in Poland is used more often than PayPal. And based on market data from PayU, bank transfers accounted for 88% of payment methods in 2015. Debit cards (7%) and credit cards (5%) are following behind.
The ecommerce market in Poland
Ecommerce in Poland accounted for approximately 8 percent of all retail sales in the country. Data from Ecommerce Foundation shows that the Polish ecommerce industry was worth 9.31 billion euros in 2018 and was expected to increase by 25 percent to 11.64 billion euros at the end of 2019. One year later, ecommerce in Poland was expected to be worth almost 22 billion euros.
Big online stores in Poland
In 2020, about 11,000 new ecommerce websites and online stores were launched in Poland. A very popular shopping site in Poland is that of mass merchant Allegro.pl. In 2011, it was the leading website in Polish ecommerce, with 40 million users in its homeland and a 50% annual revenue increase in April 2012 compared to the previous year. Other popular online stores in Poland are Groupon.pl, Neo24.pl, Opineo.pl, Komputronik, Empik Digital & Publishing and Merlin.pl.
Latest news about Poland
Amazon is planning to launch Amazon Poland at Amazon.pl. The dedicated ecommerce website isn’t live yet, but selling partners in Poland and abroad can now register their businesses for Amazon Poland.
The number of online purchases reached an all-time record in Poland last year. This has, of course, to do with the lockdowns due to Covid-19. But still, Poland was one of the fastest growing ecommerce markets in Europe.
Omnipack, a Polish fulfilment provider, has raised another 2.5 million euros in funding, which brings its total to 5 million euros. The startup, which manages logistics operations for ecommerce companies, wants to use the money to further expand in Europe.
MerXu , a new ecommerce platform for B2B customers, has entered the market in Central and Eastern Europe. It’s co-founded by three former Allegro executives.
Polish company Edrone has raised 5.3 million dollars (4.5 million euros) in its first funding after bootstrapping for the last four years. Edrone is an AI-fueled platform that provides customer experience solutions for ecommerce companies.
Read all our articles about ecommerce in Poland.
Last update: January 2021