Ecommerce in Poland
Poland is the ninth largest country in Europe and with a population of over 38 million people, it’s the sixth most populous EU country. In the 18th century Poland was partitioned among Russia, Prussia and Austria and it regained independence at the end of World War I. In the second World War, Poland became a client state of the Soviet Union. In 1989 it regained independence and established itself as a democracy. Nowadays the Central European country is tending more and more towards Western Europe.
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|Population||38.04 million people|
|– % internet users||77%|
|Online sales||€22 billion (2020)|
|Online stores worth mentioning:||RTV Euro AGD, Dbam o Zdrowie, Rossman|
- Ecommerce customers in Poland
- The ecommerce market in Poland
- Big online stores in Poland
- Latest ecommerce news from or about Poland
Ecommerce customers in Poland
There are over 38 million people living in Poland, of which 77 percent can be seen as internet users. And in 2020, 80 percent of internet users shopped online. Based on research from Gemius, the most purchased products in the Polish ecommerce sector were clothing and accessories, books, CDs, films, and multimedia. According to data from yStats.com the most widely offered product categories were home/garden, followed by sports/hobbies and clothing/shoes.
PAYMENT METHODS – When it comes to paying for the products and services Polish consumers buy online, Blik and bank transfer are the most popular payment options, followed by credit card. With 30 percent, the local payment method Blik is the most popular, while 27 percent prefer online bank transfers and 21 percent prefer to use their credit card.
The ecommerce market in Poland
Ecommerce in Poland accounted for approximately 8 percent of all retail sales in the country. Data from Ecommerce Foundation shows that the Polish ecommerce industry was worth 9.31 billion euros in 2018 and was expected to increase by 25 percent to 11.64 billion euros at the end of 2019. One year later, ecommerce in Poland was expected to be worth almost 22 billion euros.
Big online stores in Poland
In 2020, about 11,000 new ecommerce websites and online stores were launched in Poland. A very popular shopping site in Poland is that of mass merchant Allegro.pl. In 2011, it was the leading website in Polish ecommerce, with 40 million users in its homeland and a 50% annual revenue increase in April 2012 compared to the previous year. Other popular online stores in Poland are Groupon.pl, Neo24.pl, Opineo.pl, Komputronik, Empik Digital & Publishing and Merlin.pl.
Latest news about Poland
VidaXL, an online retailer from the Netherlands, will build two new fulfillment centers in Europe. One will open in the Netherlands, while the other will arise in Poland. The two fulfillment centers are part of VidaXL’s growth strategy.
Polish parcel locker company InPost has acquired Mondial Relay, a major logistics company from France. InPost will pay 565 million euros to buy Mondial Relay and thus expand its international presence.
Amazon is planning to launch Amazon Poland at Amazon.pl. The dedicated ecommerce website isn’t live yet, but selling partners in Poland and abroad can now register their businesses for Amazon Poland.
The number of online purchases reached an all-time record in Poland last year. This has, of course, to do with the lockdowns due to Covid-19. But still, Poland was one of the fastest growing ecommerce markets in Europe.
Omnipack, a Polish fulfilment provider, has raised another 2.5 million euros in funding, which brings its total to 5 million euros. The startup, which manages logistics operations for ecommerce companies, wants to use the money to further expand in Europe.
Read all our articles about ecommerce in Poland.
Last update: May 2021