Ecommerce in Poland
Poland is the ninth largest country in Europe, with a population of over 40 million people of which 78 percent shop online. The Polish ecommerce market continues to grow, and by 2028, its total sales value is expected to reach 51.4 billion dollars.
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Statistics
- Population: 40.57 million people
- Internet users (of population): 88.1%
- Online sales: 35.2 billion euros (2024)
- Largest online stores: RTV Euro AGD, Allegro, Media Expert
Polish ecommerce market
As of January 2024, Poland’s population is approximately 40.57 million, with an internet penetration rate of 88.1 percent. This equates to about 35.75 million internet users.
In 2024, 78 percent of Polish internet users made online purchases, a figure that has stabilized in recent years.
The ecommerce market in Poland is expected to grow by 10.48 percent annually, reaching 35.2 billion euros (36.4 billion dollars) in 2024. Projections indicate that by 2028, the market’s gross merchandise value will rise to 49.7 billion euros (51.4 billion dollars).
Top product categories in Poland:
As of 2024, according to Statista, the leading product categories in Poland’s ecommerce market have shifted. Clothing and footwear remain the most popular, with 52 percent of consumers purchasing these items online. Electronics and media have seen a decline, now accounting for 19 percent of online purchases.
Toys, hobby, and DIY products have increased to 15 percent, while furniture and appliances hold steady at 11 percent. Food and personal care products have grown to a share of 10 percent of the ecommerce market.
Popular payment methods
In terms of payment methods, BLIK has become the most popular choice among Polish consumers, with 76 percent preferring it for online transactions in 2024. Online bank transfers are used by 27 percent, and credit card payments have decreased to 19 percent.
These trends indicate a dynamic shift in Poland’s ecommerce landscape, with changing consumer preferences in both product categories and payment methods.
Parcel delivery in Poland
Using parcel lockers for the delivery of goods is very popular in Poland. InPost has more than 25,000 parcel lockers across the country. In 2024, the company handled over one billion parcels, which was 22 percent more than the year before.
Other delivery options in Poland include home delivery by couriers such as DPD, DHL, and the national postal service, Poczta Polska. Some other companies also offer parcel lockers, but their networks are much smaller. For example, Poczta Polska has about 200 lockers in the whole country.
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Leading online stores and platforms in Poland
In recent years, Poland’s ecommerce landscape has seen significant growth. In 2024, there were approximately 72,000 registered online stores.
Allegro.pl
Allegro is the leading ecommerce platform in Poland, with over 21 million users and more than 200 million visits each month. On this online marketplace, both individuals and businesses buy and sell a wide variety of products. Similar to eBay or Amazon, it offers both new and used items from different sellers. The platform also includes services like fast delivery options, such as InPost parcel lockers.
RTV Euro AGD
A major electronics and home appliances retailer in Poland. The company sells products such as televisions, laptops, smartphones, and kitchen appliances both online and in physical stores across the country. It is known for its wide selection, competitive prices, and various financing options for customers.
Ceneo
Ceneo.pl is one of the largest price comparison websites in Poland. It helps shoppers find the best deals by comparing prices from various online stores. Users can read reviews, check product ratings, and choose from different sellers. The platform covers a wide range of products, from electronics and household items to fashion and cosmetics.
Looking for ecommerce software to start selling in Europe? Webador and Shopify are platforms that are well optimized for cross-border ecommerce.
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