Ecommerce in Poland
Poland is the ninth largest country in Europe and with a population of over 38 million people, it’s the sixth most populous EU country. In the 18th century Poland was partitioned among Russia, Prussia and Austria and it regained independence at the end of World War I. In the second World War, Poland became a client state of the Soviet Union. In 1989 it regained independence and established itself as a democracy. Nowadays the Central European country is tending more and more towards Western Europe.
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|Population||38.04 million people|
|– % internet users||77%|
|Online sales||€11.64 billion (2019)|
|Online stores worth mentioning:||RTV Euro AGD, Dbam o Zdrowie, Rossman|
- Ecommerce customers in Poland
- The ecommerce market in Poland
- Big online stores in Poland
- Latest ecommerce news from or about Poland
Ecommerce customers in Poland
There are over 38 million people living in Poland, of which 77 percent can be seen as internet users. And in 2018, six in ten internet users shopped online, a study from Ecommerce Foundation shows. Based on research from Gemius, the most purchased products in the Polish ecommerce sector were clothing and accessories, books, CDs, films and multimedia. According to data from yStats.com the most widely offered product categories were home/garden, followed by sports/hobbies and clothing/shoes.
Polish people like to pay their online ordered goods or services via bank transfers. Another popular payment method is payment on invoice. A typical Polish online payment method is PayU, which in Poland is used more often than PayPal. And based on market data from PayU, bank transfers accounted for 88% of payment methods in 2015. Debit cards (7%) and credit cards (5%) are following behind.
The ecommerce market in Poland
Ecommerce in Poland accounted for approximately 4% of all retail sales in the country, and 2.31 percent of Poland’s gross domestic product. Data from Ecommerce Foundation shows that the Polish ecommerce industry was worth 9.31 billion euros in 2018 and was expected to increase by 25 percent to 11.64 billion euros at the end of 2019.
Big online stores in Poland
According to a report from Dotcom River there are over 12 thousand online stores in Poland. A very popular shopping site in Poland is that of mass merchant Allegro.pl. In 2011, it was the leading website in Polish ecommerce, with 40 million users in its homeland and a 50% annual revenue increase in April 2012 compared to the previous year. Other popular online stores in Poland are Groupon.pl, Neo24.pl, Opineo.pl, Komputronik, Empik Digital & Publishing and Merlin.pl.
Latest news about Poland
The popular Polish marketplace Allegro has launched its own social website, called Allegro Gadane. It shouldn’t be compared to the likes of Facebook or Twitter. It’s more like a social platform for sellers and buyers to exchange opinions, ask questions and solve problems.
Allegro has entered the top 10 list of biggest ecommerce websites in the world, in terms of monthly visits. The Polish ecommerce company welcomes almost 194 million visitors per month, which is slightly less than the number of people visiting Shopee and Tmall.
About three out of four Polish consumers see environmentally-unfriendly behavior of sellers when they are shopping online. Among this behavior is the use of film for packing shipments, packing food products in plastic bags and packing small products in too large packages with fillers.
Wildberries, the largest online retailer of Russia, has officially entered the European Union. The ecommerce company has launched its online store Wildberries.eu in Poland, where it plans to open about 100 branded points of delivery.
Supermercato24, an Italian same-day delivery service for online grocery, has announced the acquisition of Szopi, an on-demand grocery delivery service from Poland.
Read all our articles about ecommerce in Poland.
Last update: August 2019