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Ecommerce in Poland

Information about ecommerce in PolandPoland is the ninth largest country in Europe and with a population of over 38 million people, it’s the sixth most populous EU country. In the 18th century Poland was partitioned among Russia, Prussia and Austria and it regained independence at the end of World War I. In the second World War, Poland became a client state of the Soviet Union. In 1989 it regained independence and established itself as a democracy. Nowadays the Central European country is tending more and more towards Western Europe.

Population 38.3 million people
– % internet users 67%
Online sales €9.3 billion (2018)
Online stores worth mentioning: RTV Euro AGD, Dbam o Zdrowie, Rossman


Ecommerce customers in Poland

As of July 2013 there are 38.3 million people living in Poland, of which 24.9 million were internet users in 2013. It’s now estimated about 65% of the total Polish population has access to the internet. About 30% of Poles shop online. Based on research from Gemius, the most purchased products in the Polish ecommerce sector were clothing and accessories, books, CDs, films and multimedia. According to data from the most widely offered product categories were home/garden, followed by sports/hobbies and clothing/shoes.

Online payment methods in Poland, according to Payvision.
Online payment methods in Poland, according to Payvision.

Polish people like to pay their online ordered goods or services via bank transfers. Another popular payment method is payment on invoice. A typical Polish online payment method is PayU, which in Poland is used more often than PayPal. And based on market data from PayU, bank transfers accounted for 88% of payment methods in 2015. Debit cards (7%) and credit cards (5%) are following behind.

The ecommerce market in Poland

Ecommerce in Poland accounted for approximately 4% of all retail sales in the country. According to info from Warsaw Business Journal, online sales in Poland grew between 25 and 30 percent year-on-year in 2012. Total ecommerce sales in Poland that year reached 5.76 billion euros. Based on the latest numbers, Polish ecommerce is now worth 5.9 billion euros and it’s estimated it will grow to 7.17 billion euros in 2014.

Big online stores in Poland

According to a report from Dotcom River there are over 12 thousand online stores in Poland. A very popular shopping site in Poland is that of mass merchant In 2011, it was the leading website in Polish ecommerce, with 40 million users in its homeland and a 50% annual revenue increase in April 2012 compared to the previous year. Other popular online stores in Poland are,,, Komputronik, Empik Digital & Publishing and

Latest news about Poland

Micolet expands to Poland and the Netherlands

Micolet, an online marketplace that sells second-hand clothing for women, will expand to two new markets in Europe. The startup will set foot in both Poland and the Netherlands later this year. With this expansion, Micolet will be active in eight countries across Europe.

How Polish B2B companies buy and sell online

About three in four business-to-business companies in Poland sell their products or services online. The majority of those retailers have been involved in ecommerce for over five years now, while half of Polish B2B companies also operate internationally.

Polish startup Packhelp raises 8.8 million euros

Packhelp, a startup from Poland that allows users to design their packaging, has raised 8.8 million euros in a Series A round. White Star Capital led the investment, while existing investors participated. With the money, Packhelp wants to boost its growth in Europe.

UK fintech SumUp acquires ecommerce platform Shoplo

UK fintech company SumUp, which enables small business to accept card payments via the SumUp device and online, has acquired Shoplo. This is a multi-channel ecommerce platform from Poland. With Shoplo, retailers can easily open their store online.

Payment service provider Nets strengthens presence in Poland

Nets, a payment service provider from the Nordics, has announced its strategic alliance with Przelewy24. This is a major online payment service provider from Poland. This news comes after Nets recently acquired Dotpay/eCard.

Read all our articles about ecommerce in Poland.

Last update: June 2019