Ecommerce in Poland

Information about ecommerce in PolandPoland is the ninth largest country in Europe and with a population of over 38 million people, it’s the sixth most populous EU country. In the 18th century Poland was partitioned among Russia, Prussia and Austria and it regained independence at the end of World War I. In the second World War, Poland became a client state of the Soviet Union. In 1989 it regained independence and established itself as a democracy. Nowadays the Central European country is tending more and more towards Western Europe.

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Population 38.04 million people
– % internet users 77%
Online sales €22 billion (2020)
Online stores worth mentioning: RTV Euro AGD, Dbam o Zdrowie, Rossman


Ecommerce customers in Poland

There are over 38 million people living in Poland, of which 77 percent can be seen as internet users. And in 2020, 80 percent of internet users shopped online. Based on research from Gemius, the most purchased products in the Polish ecommerce sector were clothing and accessories, books, CDs, films, and multimedia. According to data from yStats.com the most widely offered product categories were home/garden, followed by sports/hobbies and clothing/shoes.

PAYMENT METHODS – When it comes to paying for the products and services Polish consumers buy online, Blik and bank transfer are the most popular payment options, followed by credit card. With 30 percent, the local payment method Blik is the most popular, while 27 percent prefer online bank transfers and 21 percent prefer to use their credit card.

Preferred payment methods in Poland (source: Nets)
Preferred payment methods in Poland (source: Nets)

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The ecommerce market in Poland

Ecommerce in Poland accounted for approximately 8 percent of all retail sales in the country. Data from Ecommerce Foundation shows that the Polish ecommerce industry was worth 9.31 billion euros in 2018 and was expected to increase by 25 percent to 11.64 billion euros at the end of 2019. One year later, ecommerce in Poland was expected to be worth almost 22 billion euros.

Big online stores in Poland

In 2020, about 11,000 new ecommerce websites and online stores were launched in Poland. A very popular shopping site in Poland is that of mass merchant Allegro.pl. In 2011, it was the leading website in Polish ecommerce, with 40 million users in its homeland and a 50% annual revenue increase in April 2012 compared to the previous year. Other popular online stores in Poland are Groupon.pl, Neo24.pl, Opineo.pl, Komputronik, Empik Digital & Publishing and Merlin.pl.

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Last update: May 2021