Zalando expands Zircle to Sweden and Denmark

Zalando has expanded its pre-owned online store Zircle to Scandinavia. Customers in Sweden and Denmark can now also buy pre-owned fashion via this online platform. And there’s a very logical reason for this specific expansion to Scandinavia.

And that’s because a recent company survey has shown that one in two Zalando customers in Sweden and Denmark would consider buying pre-owned fashion within the next six months. And now they can, because Zircle.se and Zircle.dk are live.

Zircle.se and Zircle.dk are now live.

“All of this comes with the look, feel and convenience of Zalando, making more than 100,000 fashion items from well-known brands now available to all Zalando customers in these two markets in the Nordics”, the fashion company explains.

Pre-owned category

Zircle was launched in Germany in 2019. For Zalando, it was a great test to see and learn how the pre-owned shopping experience works for its customers and how it can be further scaled and improved. The fashion retailer integrated the pre-owned category into its online store in Germany, Spain, Belgium, France, the Netherlands and Poland in 2020.

Excited to expand Zircle across Europe

“We are very excited to expand Zircle to Sweden and Denmark”, says Mareike Hummel, Director UX Recommerce at Zalando. “Over the past two years since launching Zircle in Germany and expanding across Europe, we have gathered many learnings that helped improve the customer experience when shopping on Zircle.”