Ecommerce in Denmark
Denmark is one of the Scandinavian countries. It joined the European Union in 1973, but isn’t part of the European Economic and Monetary Union, so it still has its own currency, the Danish krone. Denmark highly depends on foreign trade and is also a strong supporter of trade liberalization. The country enjoys a high standard of living.
|Population||5.77 million people|
|– % internet users||98%|
|Online sales||€21.45 billion (expected in 2020)|
|Online stores worth mentioning:||Saxo, Elgiganten|
- Ecommerce events in Denmark
- Ecommerce customers in Denmark
- The ecommerce market in Denmark
- Big online stores in Denmark
- Latest ecommerce news from or about Denmark
Ecommerce events in Denmark
Every year there are several ecommerce events being organized in Denmark. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Denmark.
Ecommerce customers in Denmark
There are over 5.77 million people living in Denmark, of which 98 percent uses the internet. Data from Statista in 2019 shows that in Denmark, 86 percent of all internet users shopped online the year before. The average annual spending per online shopper in Denmark is 3,567 euros. And eMarketer’s Worldwide Mobile forecast report showed that Denmark has the highest smartphone penetration rate in the world: 77 percent.
Dankort is by far the most popular payment method in Denmark, a 2020 study shows. Dankort is the national debit card of Denmark and functions as a credit card abroad. Another popular payment method in Denmark is MobilePay, a mobile payment solution by Danske Bank that’s also being offered in Finland and Norway. Data from Ecommerce Foundation shows that in 2018, debit and credit cards were the most popular payment method that year, followed by smartphone app, PayPal, netbanking and invoice.
The ecommerce market in Denmark
Ecommerce in Denmark was worth 19.5 billion euros in 2019 and is expected to be worth 21.45 billion euros in 2020. Clothes, shoes & jewelry is the most frequently purchased product category in Denmark, followed by music, books, games & toys and tours & cultural experiences. In 2015, the product category home, garden & flowers showed a strong increase in popularity, while IT, telecom & photo and music, books, games & toys both showed a downward trend.
Big online stores in Denmark
Some of the most popular and biggest online stores in Denmark are online book store Saxo, online supermarket Nemlig and consumer electronics retailer Elgiganten. Other popular online retailers in Denmark are Zalando, Amazon and H&M
In 2014, online strategy agency Dwarf asked consumers to name all the online stores they could think of. And this is the top 20:
Latest news about Denmark
This Monday, lifestyle brand Søstrene Grene will launch its online shop in Germany. It will be the first country with an online Søstrene Grene store outside of its home market Denmark.
Online supermarket Nemlig has launched its largest geographical expansion in Denmark. This week, and in the coming weeks, Nemlig.com will open new delivery areas in Jylland, Fyn, Sjælland and Nykøbing Falster. The supermarket also introduces a delivery method where customers no longer need to be at home.
Recently, SwipBox has seen a significant increase in the utilization of its parcel lockers in Denmark. This is, of course, due to the Covid-19 lockdown. An extra useful feature of the parcel locker is that there’s no screen installed, so users don’t need to touch anything but their own phone.
Ecommerce in Denmark is forecast to be worth 21.45 billion euros by the end of 2020. This would mean an increase of 10 percent, compared to the situation at the end of last year.
Ecommerce continues to drive growth for PostNord. The Swedish logistics group delivered just over 50 million parcels in the fourth quarter of 2019. And for the full year, B2C volumes increased by 10 percent compared to the year before.
Read all our articles about ecommerce in Denmark.
Last update: March 2020