menu

Ecommerce in Denmark

Information about ecommerce in DenmarkDenmark is one of the Scandinavian countries. It joined the European Union in 1973, but isn’t part of the European Economic and Monetary Union, so it still has its own currency, the Danish krone. Denmark highly depends on foreign trade and is also a strong supporter of trade liberalization. The country enjoys a high standard of living.

COUNTRY
DENMARK
Population 5.7 million people
– % internet users 96.1%
Online sales €13.84 billion (2016)
Online stores worth mentioning: Saxo, Elgiganten

Content:

Ecommerce events in France

Every year there are several ecommerce events being organized in Denmark. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Denmark.

Ecommerce customers in Denmark

Estimates of the World Factbook show there are about 5.4 million Internet users in Denmark. This corresponds to a stunning 96.1 percent of the total population. Data from Eurostat in 2013 showed that in Denmark, 79 percent of all internet users shopped online the year before. Four out of five adult Danes shopped online during the last six months. The average annual spending per online shopper in Denmark is 2.252 euros. And eMarketer’s Worldwide Mobile forecast report showed that Denmark has the highest smartphone penetration rate in the world: 77 percent.

Dankort is by far the most popular payment method in Denmark. Dankort is the national debit card of Denmark and functions as a credit card abroad. Another popular payment method in Denmark is MobilePay, a mobile payment solution by Danske Bank that’s also being offered in Finland and Norway. Data from the Danish ecommerce association FDIH [pdf] shows that in 2014, 81 percent of all payments online were done with a debit card, 6 percent was via internet banking, while PayPal had a 5 percent marketshare. And according to FDIH, these are the preferred payment methods in Denmark:

Preferred payment methods in Denmark

The ecommerce market in Denmark

Based on data from Dankort, ecommerce in Denmark was worth 13.84 billion euros in 2016. It accounts for about 10 percent of the total retail turnover.

Clothes, Shoes & Jewelry is still the most frequently purchased product category in Denmark, followed by Music, Books, Games & Toys and Tours & Cultural experiences. In 2015, the product category Home, Garden & Flowers showed a strong increase in popularity, while IT, Telecom & Photo and Music, Books, Games & Toys both showed a downward trend.

Big online stores in Denmark

Some of the most popular and biggest online stores in Denmark are online book store Saxo and consumer electronics retailer Elgiganten. Other popular online retailers in Denmark are Amazon, Zalando and Cdon.

In 2014, online strategy agency Dwarf asked consumers to name all the online stores they could think of. And this is the top 20:
Top 20 popular webshops in Denmark

Latest news about Denmark

PostNord tests parcel boxes in Denmark

PostNord has started a pilot project to test a completely new infrastructure for the delivery of parcels. Together with the company Swipbox it started an experiment in Kolding in Denmark to deliver parcels to digital parcel boxes that are in close proximity to consumers’ homes.

Ecommerce in the Nordics: €21.9 billion in 2018

The ecommerce industry in the Nordic countries was worth 230.2 billion Swedish kronor, or 21.87 billion euros, in 2018. The biggest share of this online turnover comes from Sweden, which also has the highest proportion of people shopping online.

Zalando expands its beauty category in Europe

Fashion retailer Zalando will expand its relatively new beauty category in Europe. Over the next two months, the German ecommerce company will start selling its beauty products in Sweden, Denmark, France, Belgium and Italy.

Payment service provider Nets strengthens presence in Poland

Nets, a payment service provider from the Nordics, has announced its strategic alliance with Przelewy24. This is a major online payment service provider from Poland. This news comes after Nets recently acquired Dotpay/eCard.

DHL Express invests in new hub in Denmark

DHL Express will build a new logistics hub in Denmark, that will arise at Copenhagen Airport. If the hub becomes operational, which is planned to happen in 2023, the logistics services provider will be able to handle nearly 37,000 packages per hour, 24 hours a day.

Read all our articles about ecommerce in Denmark.

Last update: December 2017