Ecommerce in Denmark
Denmark is one of the Scandinavian countries. It joined the European Union in 1973, but isn’t part of the European Economic and Monetary Union, so it still has its own currency, the Danish krone. Denmark highly depends on foreign trade and is also a strong supporter of trade liberalization. The country enjoys a high standard of living.
|Population||5.7 million people|
|– % internet users||96.1%|
|Online sales||€13.84 billion (2016)|
|Online stores worth mentioning:||Saxo, Elgiganten|
- Ecommerce events in Denmark
- Ecommerce customers in Denmark
- The ecommerce market in Denmark
- Big online stores in Denmark
- Latest ecommerce news from or about Denmark
Ecommerce events in France
Every year there are several ecommerce events being organized in Denmark. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Denmark.
Ecommerce customers in Denmark
Estimates of the World Factbook show there are about 5.4 million Internet users in Denmark. This corresponds to a stunning 96.1 percent of the total population. Data from Eurostat in 2013 showed that in Denmark, 79 percent of all internet users shopped online the year before. Four out of five adult Danes shopped online during the last six months. The average annual spending per online shopper in Denmark is 2.252 euros. And eMarketer’s Worldwide Mobile forecast report showed that Denmark has the highest smartphone penetration rate in the world: 77 percent.
Dankort is by far the most popular payment method in Denmark. Dankort is the national debit card of Denmark and functions as a credit card abroad. Another popular payment method in Denmark is MobilePay, a mobile payment solution by Danske Bank that’s also being offered in Finland and Norway. Data from the Danish ecommerce association FDIH [pdf] shows that in 2014, 81 percent of all payments online were done with a debit card, 6 percent was via internet banking, while PayPal had a 5 percent marketshare. And according to FDIH, these are the preferred payment methods in Denmark:
The ecommerce market in Denmark
Based on data from Dankort, ecommerce in Denmark was worth 13.84 billion euros in 2016. It accounts for about 10 percent of the total retail turnover.
Clothes, Shoes & Jewelry is still the most frequently purchased product category in Denmark, followed by Music, Books, Games & Toys and Tours & Cultural experiences. In 2015, the product category Home, Garden & Flowers showed a strong increase in popularity, while IT, Telecom & Photo and Music, Books, Games & Toys both showed a downward trend.
Big online stores in Denmark
Some of the most popular and biggest online stores in Denmark are online book store Saxo and consumer electronics retailer Elgiganten. Other popular online retailers in Denmark are Amazon, Zalando and Cdon.
In 2014, online strategy agency Dwarf asked consumers to name all the online stores they could think of. And this is the top 20:
Latest news about Denmark
Ecommerce in the Nordic region has increased by 11 percent during the first six months of 2018, compared with the same period last year. Nordic consumers made online purchases worth 10 billion euros. The largest ecommerce country in the region is Sweden, with 4.12 billion euros.
PostNord and Zalando have signed a three year logistics contract, thereby extending the partnership that started when Zalando entered the Nordic market eight years ago. Until mid-2021, PostNord will be the sole supplier of logistics solutions to Zalando in all of PostNord’s four markets in the Nordic region.
Amazon is seen as a threat by almost half of Nordic online retailers. On the other hand, over a quarter of ecommerce players see Amazon entering the Nordic market as an opportunity. With Amazon’s arrival, local retailers can use the established marketplace to sell their products to more consumers.
The winners of the FDIH E-handelsprisen 2018 were revealed and online supermarket Nemlig.com won the main award. At the same event, Too Good To Go was rewarded with the title of best newcomer, while the 19-year old Daniel Johannesen was named the best ecommerce entrepreneur.
Danish Consumer Council THINK Chemicals says shopping cosmetic products in the online shop Wish.com is problematic. The main problem is that customers often don’t know what’s in the products they buy through this popular online store.
Read all our articles about ecommerce in Denmark.
Last update: December 2017