Ecommerce in Denmark
Denmark is one of the Scandinavian countries. It joined the European Union in 1973, but isn’t part of the European Economic and Monetary Union, so it still has its own currency, the Danish krone. Denmark highly depends on foreign trade and is also a strong supporter of trade liberalization. The country enjoys a high standard of living.
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|Population||5.7 million people|
|– % internet users||98%|
|Online sales||€19.5 billion (expected in 2019)|
|Online stores worth mentioning:||Saxo, Elgiganten|
- Ecommerce events in Denmark
- Ecommerce customers in Denmark
- The ecommerce market in Denmark
- Big online stores in Denmark
- Latest ecommerce news from or about Denmark
Ecommerce events in Denmark
Every year there are several ecommerce events being organized in Denmark. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Denmark.
Ecommerce customers in Denmark
There are over 5.75 million people living in Denmark, of which 98 percent uses the internet. Data from Statista in 2019 shows that in Denmark, 86 percent of all internet users shopped online the year before. The average annual spending per online shopper in Denmark is 3,567 euros. And eMarketer’s Worldwide Mobile forecast report showed that Denmark has the highest smartphone penetration rate in the world: 77 percent.
Dankort is by far the most popular payment method in Denmark. Dankort is the national debit card of Denmark and functions as a credit card abroad. Another popular payment method in Denmark is MobilePay, a mobile payment solution by Danske Bank that’s also being offered in Finland and Norway. Data from Ecommerce Foundation shows that in 2018, debit and credit cards were the most popular payment method that year, followed by smartphone app, PayPal, netbanking and invoice. And according to information from Danish ecommerce association FDIH in 2016, these are the preferred payment methods in Denmark:
The ecommerce market in Denmark
Ecommerce in Denmark was worth 17.3 billion euros in 2018 and was expected to be worth 19.5 billion euros in 2019. Clothes, shoes & jewelry is still the most frequently purchased product category in Denmark, followed by music, books, games & toys and tours & cultural experiences. In 2015, the product category home, garden & flowers showed a strong increase in popularity, while IT, telecom & photo and music, books, games & toys both showed a downward trend.
Big online stores in Denmark
Some of the most popular and biggest online stores in Denmark are online book store Saxo, online supermarket Nemlig and consumer electronics retailer Elgiganten. Other popular online retailers in Denmark are Zalando, Amazon and H&M
In 2014, online strategy agency Dwarf asked consumers to name all the online stores they could think of. And this is the top 20:
Latest news about Denmark
Miinto, an ecommerce fashion platform from Denmark, has sold products for almost 700 million Danish kroner, which corresponds to about 94 million euros, last year. This is an increase of more than 40 percent compared to the previous year.
Ecommerce in Denmark is expected to be worth 19.5 billion euros at the end of this year. Last year, the Danish online retail industry was worth 17.3 billion euros and now a 12.72 percent growth is expected.
Zalando and PostNord have partnered up to test a pick-up and drop-off point service that’s operated by private persons. The pilot will run in Aarhus and Copenhagen in Denmark and is managed by Dutch delivery service Homerr.
Goodiebox, a beauty box subscription service from Denmark, has raised 5.7 million euros in a Series A funding round. Among the investors are new and existing parties, including InQvation and the Danish Growth Fund.
Zalando is slowly ending its free delivery service in Europe. It started last November in Italy and now more and more markets are starting to ask for a delivery fee. Latest markets to be hit by this decision are Denmark, Norway, Sweden and Finland.
Read all our articles about ecommerce in Denmark.
Last update: July 2019