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Ecommerce in Denmark

Information about ecommerce in DenmarkDenmark is one of the Scandinavian countries. It joined the European Union in 1973, but isn’t part of the European Economic and Monetary Union, so it still has its own currency, the Danish krone. Denmark highly depends on foreign trade and is also a strong supporter of trade liberalization. The country enjoys a high standard of living.

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Population 5.77 million people
– % internet users 98%
Online sales €21.45 billion (expected in 2020)
Online stores worth mentioning: Saxo, Elgiganten


Ecommerce events in Denmark

Every year there are several ecommerce events being organized in Denmark. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Denmark.

Ecommerce customers in Denmark

There are over 5.77 million people living in Denmark, of which 98 percent uses the internet. Data from Statista in 2019 shows that in Denmark, 86 percent of all internet users shopped online the year before. The average annual spending per online shopper in Denmark is 3,567 euros. And eMarketer’s Worldwide Mobile forecast report showed that Denmark has the highest smartphone penetration rate in the world: 77 percent.

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Dankort is by far the most popular payment method in Denmark, a 2020 study shows. Dankort is the national debit card of Denmark and functions as a credit card abroad. Another popular payment method in Denmark is MobilePay, a mobile payment solution by Danske Bank that’s also being offered in Finland and Norway. Data from Ecommerce Foundation shows that in 2018, debit and credit cards were the most popular payment method that year, followed by smartphone app, PayPal, netbanking and invoice.

Popular online payment methods in Denmark.
Popular online payment methods in Denmark.

The ecommerce market in Denmark

Ecommerce in Denmark was worth 19.5 billion euros in 2019 and is expected to be worth 21.45 billion euros in 2020. Clothes, shoes & jewelry is the most frequently purchased product category in Denmark, followed by music, books, games & toys and tours & cultural experiences. In 2015, the product category home, garden & flowers showed a strong increase in popularity, while IT, telecom & photo and music, books, games & toys both showed a downward trend.

Big online stores in Denmark

Some of the most popular and biggest online stores in Denmark are online book store Saxo, online supermarket Nemlig and consumer electronics retailer Elgiganten. Other popular online retailers in Denmark are Zalando, Amazon and H&M

In 2014, online strategy agency Dwarf asked consumers to name all the online stores they could think of. And this is the top 20:
Top 20 popular webshops in Denmark

Latest news about Denmark

SwipBox offers returns in Danish parcel locker network

Online shoppers from Denmark can now return their parcels by putting the box in a parcel locker from SwipBox. Logistics provider Bring, the international unit of Norway Post, is the first to offer this return service via the parcel locker.

Zalando expands Zircle to Sweden and Denmark

Zalando has expanded its pre-owned online store Zircle to Scandinavia. Customers in Sweden and Denmark can now also buy pre-owned fashion via this online platform. And there’s a very logical reason for this specific expansion to Scandinavia.

Bestseller Group launches ecommerce platform The Founded

Danish fashion company Bestseller Group, which owns brands like Jack & Jones, Vero Moda, and Only, has started a new online platform. It’s called The Founded and will feature all 20 brands in a new, more personalized way.

DSV builds Europe’s largest logistics center in Denmark

Logistics company DSV plans to invest about 270 million euros in a new logistics center, which will become Europe’s largest with just one leaseholder. The new site will cover 700,000 square meters.

Food Union now delivers in four European countries

Food Union, a dairy production and distribution company from Latvia, has launched an ecommerce distribution service in four markets across Europe. The Riga-based company now delivers ice cream, dairy products, pastry and frozen food to customers in Latvia, Lithuania, Romania and Denmark.

Read all our articles about ecommerce in Denmark.

Last update: March 2020