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Ecommerce in Sweden

Information about ecommerce in SwedenMaybe you wouldn’t say so, but Sweden is the third-largest country in the European Union by area. The country joined the European Union in 1995, but it has never used the euro. The Swedish people rejected the introduction of this coin in a 2003 referendum. Sweden has the eight-highest per capita income in the world and the country always ranks well on several lists about happiness, human development and democracy. Ecommerce in Sweden is widespread, thanks to a mail order tradition and strong retail brands.

COUNTRY
SWEDEN
Population 9.6 million people
– % internet users 94%
Online sales €16.87 billion (expected in 2019)
Online stores worth mentioning: IKEA, H&M, Nelly

Content:

Ecommerce events in Sweden

Every year there are several ecommerce events being organized in Sweden. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Sweden.

Ecommerce customers in Sweden

In 2015, 78 percent of internet users in Sweden shopped online. A newer study shows that it’s expected that over 84 percent of online Swedes will shop online in 2019. Although ecommerce is widely distributed troughout the country, the most active ecommerce customers can be found in inland municipalities in the north of Sweden.

With 53 percent, cards were the most popular payment method in Sweden in 2018. This method is followed by bank transfer (22 percent), e-invoice (15 percent), e-wallet (9 percent) and cash on delivery (1 percent). The Ecommerce Foundation predicts the importance of cards will decrease, while e-invoice, e-wallets and bank transfer will increase in popularity.

The ecommerce market in Sweden

Swedish consumers spent about 14.95 billion euros on products purchased online in 2018. For 2019, an increase of almost 13 percent is forecasted, which would mean ecommerce in Sweden will be worth 16.86 billion euros that year.

The most popular product categories in Swedish ecommerce are clothing and footwear (39 percent), followed by beauty and health care products (32 percent), books and media (27 percent) and home electronics (23 percent). Home furniture is also very popular, we’re wondering if IKEA has something to do with that?

Ecommerce in Sweden accounted for 8.7% of total retail sales in 2017.

The development of ecommerce in Sweden.
The development of ecommerce in Sweden.

Big online stores in Sweden

Some of the most popular and biggest online stores in Sweden are Halens.se, Nelly.com, Adlibris.com, Bokia.se, Cdon.com and NetOnNet.se. In June 2016, CupoNation published a list of the most visited online stores in Sweden.

Latest news about Sweden

Swedish fashion brand Chiquelle moves to the Netherlands

Fashion brand Chiquelle is moving its warehouse operations. Currently these are located in Arlandastad, outside Stockholm, but after the Christmas holidays, the Swedish company will move its warehouse to the Netherlands.

40% of Swedes don’t want to pay for same-day-delivery

Same-day-delivery is an increasingly popular method of delivery for online orders. But such a service costs money, of course. In Sweden, it seems that four in ten consumers don’t want to pay a thing for same-day-delivery.

Dutch shoe retailer Omoda expands to Scandinavia

Omoda, a Dutch omnichannel shoe retailer, is expanding in Europe. After it opened online stores in countries nearby, the company is now ready to expand to Scandinavia. This year, an online store in Denmark will open and next year, Sweden, Norway and Finland are next.

Swedish IT shop Dustin launches in the Netherlands

Dustin, a Swedish reseller of IT products and services, has launched its online store in the Netherlands. The company was already active in the Nordics, but after acquiring Dutch Vince Groep last year, the IT company is now also active in the Netherlands.

Swedish white goods retailer Tretti opens stores

Online white goods retailer Tretti is investing in physical stores across Sweden. In addition to the previously announced flagship store in Stockholm, Tretti will also open physical stores in Helsingborg, Halmstad and Umeå.

Read all our articles about ecommerce in Sweden.

Last update: July 2019