Ecommerce in Sweden
Maybe you wouldn’t say so, but Sweden is the third-largest country in the European Union by area. The country joined the European Union in 1995, but it has never used the euro. The Swedish people rejected the introduction of this coin in a 2003 referendum. Sweden has the eight-highest per capita income in the world and the country always ranks well on several lists about happiness, human development and democracy. Ecommerce in Sweden is widespread, thanks to a mail order tradition and strong retail brands.
|Population||9.6 million people|
|– % internet users||94%|
|Online sales||€8.24 billion in 2019|
|Online stores worth mentioning:||IKEA, H&M, Nelly|
- Ecommerce events in Sweden
- Ecommerce customers in Sweden
- The ecommerce market in Sweden
- Big online stores in Sweden
- Latest ecommerce news from or about Sweden
Ecommerce events in Sweden
Every year there are several ecommerce events being organized in Sweden. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Sweden.
Ecommerce customers in Sweden
In 2015, 78 percent of internet users in Sweden shopped online. A newer study shows that it’s expected that over 84 percent of online Swedes will shop online in 2019. Although ecommerce is widely distributed troughout the country, the most active ecommerce customers can be found in inland municipalities in the north of Sweden.
With 53 percent, cards were the most popular payment method in Sweden in 2018. This method is followed by bank transfer (22 percent), e-invoice (15 percent), e-wallet (9 percent) and cash on delivery (1 percent). The Ecommerce Foundation predicts the importance of cards will decrease, while e-invoice, e-wallets and bank transfer will increase in popularity.
The ecommerce market in Sweden
Swedish consumers spent about 14.95 billion euros on products purchased online in 2018. For 2019, an increase of almost 13 percent is forecasted, which would mean ecommerce in Sweden will be worth 16.86 billion euros that year. Another study showed that the online retail industry in Sweden was worth 8.24 billion euros in 2019.
The most popular product categories in Swedish ecommerce are clothing and footwear (39 percent), followed by beauty and health care products (32 percent), books and media (27 percent) and home electronics (23 percent). Home furniture is also very popular, we’re wondering if IKEA has something to do with that?
Ecommerce in Sweden accounted for 8.7% of total retail sales in 2017.
Big online stores in Sweden
Some of the most popular and biggest online stores in Sweden are Halens.se, Nelly.com, Adlibris.com, Bokia.se, Cdon.com and NetOnNet.se. In June 2016, CupoNation published a list of the most visited online stores in Sweden.
Latest news about Sweden
SwipBox has reached every part of Scandinavia. Because after the summer, PostNord Sweden will test the parcel lockers in Stockholm. The Danish company is now active in Denmark, Norway, and Sweden.
Zalando has announced the expansion of its Connected Retail program to three new markets in Europe. Retailers based in Poland, Sweden and Spain will be able to connect their inventory to the online Zalando platform.
More and more consumers in Europe are buying fresh food products online. Although many shoppers still tend to buy a lower volume online than they do-instore. The only exception seems to be the United Kingdom, where 42 percent buys more online than in-store and 32% percent buy less online.
Several ICA stores in Sweden have been forced to stop its ecommerce activities, after consumers have been hoarding like crazy. Mainly in the Stockholm area, some ICA stores have completely or partially stopped the opportunity to pick up orders in stores.
Ecommerce in Sweden has showed double-digit growth last year. The online retail industry increased by 13 percent and was worth 87 billion Swedish kronor (8.24 billion euros) at the end of that year.
Read all our articles about ecommerce in Sweden.
Last update: February 2020