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Ecommerce in Sweden

Information about ecommerce in SwedenMaybe you wouldn’t say so, but Sweden is the third-largest country in the European Union by area. The country joined the European Union in 1995, but it has never used the euro. The Swedish people rejected the introduction of this coin in a 2003 referendum. Sweden has the eight-highest per capita income in the world and the country always ranks well on several lists about happiness, human development and democracy. Ecommerce in Sweden is widespread, thanks to a mail order tradition and strong retail brands.

COUNTRY
SWEDEN
Population 9.6 million people
– % internet users 94%
Online sales €6.7 billion (2017)
Online stores worth mentioning: IKEA, H&M, Nelly

Content:

Ecommerce events in France

Every year there are several ecommerce events being organized in Sweden. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Sweden.

Ecommerce customers in Sweden

According to data collected in 2013, Sweden has about 8.7 million internet users, which account for 94% of the total population. Almost three in four Swedish households with access to the internet have ordered something online in the last twelve months. Almost three in ten Swedes order something online at least once a month. Although ecommerce is widely distributed troughout the country, the most active ecommerce customers can be found in inland municipalities in the north of Sweden.

Swedish people used to like to pay their online-ordered goods via invoice. Four in ten Swedes preferred this method, according to research from 2010. The second most popular online payment method in Sweden was direct payment via personal bank, closely followed by paying with credit card. But a new survey (although commissioned by a global payments company) shows that 54 percent of Swedes prefer to pay online using their cards.

The ecommerce market in Sweden

Swedish consumers spent about €5.2 billion on products purchased online in 2015. For 2016, an increase of 16 percent was forecasted, which would mean ecommerce in Sweden will be worth 6.2 billion euros that year. But these are other numbers than the ones gathered by online payment provider Dibs. In September 2017, it released data that shows ecommerce in Sweden was worth 100.5 billion kronor (10.5 billion euros) in 2016 and is set to be worth 109.5 billion kronor (almost 11.5 billion euros) in 2017. PostNord Sweden shared a report, which shows that ecommerce in Sweden was worth 6.7 billion euros in 2017.

The most popular product categories in Swedish ecommerce are consumer electronics, books, clothing and footwear. Home furniture is also very popular, we’re wondering if IKEA has something to do with that?

Ecommerce in Sweden currently accounts for 8.7% of total retail sales.

The development of ecommerce in Sweden.
The development of ecommerce in Sweden.

Big online stores in Sweden

Some of the most popular and biggest online stores in Sweden are Halens.se, Nelly.com, Adlibris.com, Bokia.se, Cdon.com and NetOnNet.se. In June 2016, CupoNation published a list of the most visited online stores in Sweden.

Latest news about Sweden

H&M and Klarna announce partnership

H&M and Klarna have entered into a global partnership. Among other services, this partnership will power the H&M Club1 payment program, provide an enhanced omnichannel payment offering for customers and a streamlined post-purchase service in the mobile H&M app.

H&M is almost more present online than offline

The online branches of H&M Group are slowly surpassing the offline stores when it comes to geographical presence. Four of the total of nine H&M brands are even bigger online than they are in the physical world.

Nordic ecommerce grew by 11% in first half 2018

Ecommerce in the Nordic region has increased by 11 percent during the first six months of 2018, compared with the same period last year. Nordic consumers made online purchases worth 10 billion euros. The largest ecommerce country in the region is Sweden, with 4.12 billion euros.

PostNord and Zalando continue their logistics partnership

PostNord and Zalando have signed a three year logistics contract, thereby extending the partnership that started when Zalando entered the Nordic market eight years ago. Until mid-2021, PostNord will be the sole supplier of logistics solutions to Zalando in all of PostNord’s four markets in the Nordic region.

Ecommerce in Sweden was worth €14.5 billion in 2017

Ecommerce in Sweden has increased just slightly during last year and was worth 14.5 billion euros at the end of 2017. After an increase of 4.1 percent, the B2C ecommerce turnover of Sweden grew only 400,000 euros compared to the situation in 2016.

Read all our articles about ecommerce in Sweden.

Last update: September 2017