Ecommerce in Sweden
Maybe you wouldn’t say so, but Sweden is the third-largest country in the European Union by area. The country joined the European Union in 1995, but it has never used the euro. The Swedish people rejected the introduction of this coin in a 2003 referendum. Sweden has the eight-highest per capita income in the world and the country always ranks well on several lists about happiness, human development and democracy. Ecommerce in Sweden is widespread, thanks to a mail order tradition and strong retail brands.
|Population||9.6 million people|
|– % internet users||94%|
|Online sales||€16.87 billion (expected in 2019)|
|Online stores worth mentioning:||IKEA, H&M, Nelly|
- Ecommerce events in Sweden
- Ecommerce customers in Sweden
- The ecommerce market in Sweden
- Big online stores in Sweden
- Latest ecommerce news from or about Sweden
Ecommerce events in Sweden
Every year there are several ecommerce events being organized in Sweden. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Sweden.
Ecommerce customers in Sweden
In 2015, 78 percent of internet users in Sweden shopped online. A newer study shows that it’s expected that over 84 percent of online Swedes will shop online in 2019. Although ecommerce is widely distributed troughout the country, the most active ecommerce customers can be found in inland municipalities in the north of Sweden.
With 53 percent, cards were the most popular payment method in Sweden in 2018. This method is followed by bank transfer (22 percent), e-invoice (15 percent), e-wallet (9 percent) and cash on delivery (1 percent). The Ecommerce Foundation predicts the importance of cards will decrease, while e-invoice, e-wallets and bank transfer will increase in popularity.
The ecommerce market in Sweden
Swedish consumers spent about 14.95 billion euros on products purchased online in 2018. For 2019, an increase of almost 13 percent is forecasted, which would mean ecommerce in Sweden will be worth 16.86 billion euros that year.
The most popular product categories in Swedish ecommerce are clothing and footwear (39 percent), followed by beauty and health care products (32 percent), books and media (27 percent) and home electronics (23 percent). Home furniture is also very popular, we’re wondering if IKEA has something to do with that?
Ecommerce in Sweden accounted for 8.7% of total retail sales in 2017.
Big online stores in Sweden
Some of the most popular and biggest online stores in Sweden are Halens.se, Nelly.com, Adlibris.com, Bokia.se, Cdon.com and NetOnNet.se. In June 2016, CupoNation published a list of the most visited online stores in Sweden.
Latest news about Sweden
Ecommerce in Sweden is expected to be worth 16.86 billion euros at the end of this year. The Swedish business-to-consumer ecommerce turnover was worth 14.95 billion euros last year and it’s predicted this will increase by 12.8 percent.
Henri Lloyd, a brand from the UK that’s specialized in sailing clothing, has relaunched its online store. This is the result of a digital transformation the brand has gone through since it was acquired by Aligro Group last year.
Barely two years after Klarna announced its peer-to-peer payment app called Wavy, the Swedish company pulls the plug on the app. Some functions of the social payment application will be integrated into the Klarna app.
Delivery Hero has bought another competitor in Europe. This time it’s Swedish food delivery service Hungrig.se. As a result, the German company is now active with three different brands in Sweden.
Zalando is slowly ending its free delivery service in Europe. It started last November in Italy and now more and more markets are starting to ask for a delivery fee. Latest markets to be hit by this decision are Denmark, Norway, Sweden and Finland.
Read all our articles about ecommerce in Sweden.
Last update: July 2019