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Ecommerce in Sweden

Information about ecommerce in SwedenMaybe you wouldn’t say so, but Sweden is the third-largest country in the European Union by area. The country joined the European Union in 1995, but it has never used the euro. The Swedish people rejected the introduction of this coin in a 2003 referendum. Sweden has the eight-highest per capita income in the world and the country always ranks well on several lists about happiness, human development and democracy. Ecommerce in Sweden is widespread, thanks to a mail order tradition and strong retail brands.

COUNTRY
SWEDEN
Population 9.6 million people
– % internet users 94%
Online sales €16.87 billion (expected in 2019)
Online stores worth mentioning: IKEA, H&M, Nelly

Content:

Ecommerce events in Sweden

Every year there are several ecommerce events being organized in Sweden. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Sweden.

Ecommerce customers in Sweden

In 2015, 78 percent of internet users in Sweden shopped online. A newer study shows that it’s expected that over 84 percent of online Swedes will shop online in 2019. Although ecommerce is widely distributed troughout the country, the most active ecommerce customers can be found in inland municipalities in the north of Sweden.

With 53 percent, cards were the most popular payment method in Sweden in 2018. This method is followed by bank transfer (22 percent), e-invoice (15 percent), e-wallet (9 percent) and cash on delivery (1 percent). The Ecommerce Foundation predicts the importance of cards will decrease, while e-invoice, e-wallets and bank transfer will increase in popularity.

The ecommerce market in Sweden

Swedish consumers spent about 14.95 billion euros on products purchased online in 2018. For 2019, an increase of almost 13 percent is forecasted, which would mean ecommerce in Sweden will be worth 16.86 billion euros that year.

The most popular product categories in Swedish ecommerce are clothing and footwear (39 percent), followed by beauty and health care products (32 percent), books and media (27 percent) and home electronics (23 percent). Home furniture is also very popular, we’re wondering if IKEA has something to do with that?

Ecommerce in Sweden accounted for 8.7% of total retail sales in 2017.

The development of ecommerce in Sweden.
The development of ecommerce in Sweden.

Big online stores in Sweden

Some of the most popular and biggest online stores in Sweden are Halens.se, Nelly.com, Adlibris.com, Bokia.se, Cdon.com and NetOnNet.se. In June 2016, CupoNation published a list of the most visited online stores in Sweden.

Latest news about Sweden

H&M tests selling external brands

H&M may change its business model in the near future. The Swedish fashion giant will experiment with selling external brands and products on both its online platform and in selected stores.

Chiquelle launches AR shopping app

Fashion retailer Chiquelle has launched its augmented reality shopping app. The Swedish company’s latest app enables users to customize their own model and style it with fashion items sold by Chiquelle. Users can also add makeup and different hairstyles to the avatar.

Zalando tests reusable packaging in the Nordics

Zalando is launching a pilot with reusable packaging. The test will run for four weeks and is aimed at customers in Finland, Norway, Sweden and Denmark. During the pilot, 10,000 customers will receive their orders in reusable shipping bags, so the German fashion company can reduce the packaging waste.

HelloFresh expands to Sweden

HelloFresh has set foot in Scandinavia. The German meal kit delivery service has launched in Sweden. “We are sure Swedish customers will love our product, and we can’t wait for them to try it”, co-founder Thomas Griesel commented.

Parcels from Sweden to Finland take 5.6 days

On average, parcels that are transported from Sweden to Finland take 5.6 days to reach their destination. Once the border is crossed, the average delivery time is 1.8 days.

Read all our articles about ecommerce in Sweden.

Last update: July 2019