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Ecommerce in Sweden

Information about ecommerce in SwedenMaybe you wouldn’t say so, but Sweden is the third-largest country in the European Union by area. The country joined the European Union in 1995, but it has never used the euro. The Swedish people rejected the introduction of this coin in a 2003 referendum. Sweden has the eight-highest per capita income in the world and the country always ranks well on several lists about happiness, human development and democracy. Ecommerce in Sweden is widespread, thanks to a mail order tradition and strong retail brands.

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COUNTRY
SWEDEN
Population 9.6 million people
– % internet users 94%
Online sales €8.24 billion in 2019
Online stores worth mentioning: IKEA, H&M, Nelly

Content:

Ecommerce events in Sweden

Every year there are several ecommerce events being organized in Sweden. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Sweden.

Ecommerce customers in Sweden

In 2015, 78 percent of internet users in Sweden shopped online. A newer study shows that it’s expected that over 84 percent of online Swedes will shop online in 2019. Although ecommerce is widely distributed troughout the country, the most active ecommerce customers can be found in inland municipalities in the north of Sweden.

With 53 percent, cards were the most popular payment method in Sweden in 2018. This method is followed by bank transfer (22 percent), e-invoice (15 percent), e-wallet (9 percent) and cash on delivery (1 percent). The Ecommerce Foundation predicts the importance of cards will decrease, while e-invoice, e-wallets and bank transfer will increase in popularity.

The ecommerce market in Sweden

Swedish consumers spent about 14.95 billion euros on products purchased online in 2018. For 2019, an increase of almost 13 percent is forecasted, which would mean ecommerce in Sweden will be worth 16.86 billion euros that year. Another study showed that the online retail industry in Sweden was worth 8.24 billion euros in 2019.

The most popular product categories in Swedish ecommerce are clothing and footwear (39 percent), followed by beauty and health care products (32 percent), books and media (27 percent) and home electronics (23 percent). Home furniture is also very popular, we’re wondering if IKEA has something to do with that?

Ecommerce in Sweden accounted for 8.7% of total retail sales in 2017.

The development of ecommerce in Sweden.
The development of ecommerce in Sweden.

Big online stores in Sweden

Some of the most popular and biggest online stores in Sweden are Halens.se, Nelly.com, Adlibris.com, Bokia.se, Cdon.com and NetOnNet.se. In June 2016, CupoNation published a list of the most visited online stores in Sweden.

Latest news about Sweden

Ecommerce in Sweden grew 19% to 8.2 billion euros

Ecommerce in Sweden has showed double-digit growth last year. The online retail industry increased by 13 percent and was worth 87 billion Swedish kronor (8.24 billion euros) at the end of that year.

Online grocery shopping in Sweden grows 21.9%

Sales in the grocery trade in Sweden increased by 3.1 percent during the full year 2019. The fastest growth was noticeable in the ecommerce, as store sales increased by 2.8 percent, while ecommerce grew 21.9 percent.

Qliro Group becomes Nelly Group after CDON moves out

Qliro Group, a Nordic ecommerce group that currently consists of marketplace CDON, payments company Qliro and fashion retailer Nelly.com, is transforming. CDON will move out and become an independent company, while Nelly will remain. As a result, Qliro Group will be renamed Nelly Group.

Swedish UGC startup Flowbox raises €7.5 million

Flowbox, a Swedish startup focused on user-generated content, has raised 7.5 million euros from Viking Venture, a leading software investor from the Nordics. With the money, Flowbox wants to further expand in Europe.

PostNord saw B2C volumes increase by 10% in 2019

Ecommerce continues to drive growth for PostNord. The Swedish logistics group delivered just over 50 million parcels in the fourth quarter of 2019. And for the full year, B2C volumes increased by 10 percent compared to the year before.

Read all our articles about ecommerce in Sweden.

Last update: February 2020