Ecommerce in Sweden
Maybe you wouldn’t say so, but Sweden is the third-largest country in the European Union by area. The country joined the European Union in 1995, but it has never used the euro. The Swedish people rejected the introduction of this coin in a 2003 referendum. Sweden has the eight-highest per capita income in the world and the country always ranks well on several lists about happiness, human development and democracy. Ecommerce in Sweden is widespread, thanks to a mail order tradition and strong retail brands.
|Population||9.6 million people|
|– % internet users||94%|
|Online sales||€6.7 billion (2017)|
|Online stores worth mentioning:||IKEA, H&M, Nelly|
- Ecommerce events in Sweden
- Ecommerce customers in Sweden
- The ecommerce market in Sweden
- Big online stores in Sweden
- Latest ecommerce news from or about Sweden
Ecommerce events in France
Every year there are several ecommerce events being organized in Sweden. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Sweden.
Ecommerce customers in Sweden
According to data collected in 2013, Sweden has about 8.7 million internet users, which account for 94% of the total population. Almost three in four Swedish households with access to the internet have ordered something online in the last twelve months. Almost three in ten Swedes order something online at least once a month. Although ecommerce is widely distributed troughout the country, the most active ecommerce customers can be found in inland municipalities in the north of Sweden.
Swedish people used to like to pay their online-ordered goods via invoice. Four in ten Swedes preferred this method, according to research from 2010. The second most popular online payment method in Sweden was direct payment via personal bank, closely followed by paying with credit card. But a new survey (although commissioned by a global payments company) shows that 54 percent of Swedes prefer to pay online using their cards.
The ecommerce market in Sweden
Swedish consumers spent about €5.2 billion on products purchased online in 2015. For 2016, an increase of 16 percent was forecasted, which would mean ecommerce in Sweden will be worth 6.2 billion euros that year. But these are other numbers than the ones gathered by online payment provider Dibs. In September 2017, it released data that shows ecommerce in Sweden was worth 100.5 billion kronor (10.5 billion euros) in 2016 and is set to be worth 109.5 billion kronor (almost 11.5 billion euros) in 2017. PostNord Sweden shared a report, which shows that ecommerce in Sweden was worth 6.7 billion euros in 2017.
The most popular product categories in Swedish ecommerce are consumer electronics, books, clothing and footwear. Home furniture is also very popular, we’re wondering if IKEA has something to do with that?
Ecommerce in Sweden currently accounts for 8.7% of total retail sales.
Big online stores in Sweden
Some of the most popular and biggest online stores in Sweden are Halens.se, Nelly.com, Adlibris.com, Bokia.se, Cdon.com and NetOnNet.se. In June 2016, CupoNation published a list of the most visited online stores in Sweden.
Latest news about Sweden
Ecommerce software provider Shopify has acquired the Swedish startup Tictail. The news was confirmed when merchants using Tictail tried to log in and got a message about the ecommerce platform joining Shopify.
Online fashion retailer Chiquelle will soon send items customs free to its customers in Norway. The Swedish company was already active in its neighboring country, but until now Norwegian customers needed to pay a customs processing fee.
Klarna has launched its own financing program for SME retailers in Europe. The new initiative is called Boost and is aimed to further support retailers in accelerating their growth. The company promises the application process will be simple and straightforward.
Zalando, the personal styling service of Zalando, has expanded to Sweden. The company has also made a French version of its service available to its customers in Belgium and Switzerland. Zalon by Zalando is now available in six markets across Europe.
Read all our articles about ecommerce in Sweden.
Last update: September 2017