Dutch fashion brand Turnover opens pop-up web store

Dutch fashion brand Turnover has found its way back into the ecommerce. After the online store closed its doors in 2011, the brand was only present offline in stores from partners. But now Turnover will open a pop-up web store that’s available for customers from September until December.

Turnover has opened the temporary online store so consumers could buy the autumn/winter collection online. Currently clothes from Turnover can be bought at physical stores from partners in several European countries, as Twinkle Magazine wrote. The brand has also items in department stores like De Bijenkorf and Galeries Lafayette and it has a flagship store in Antwerp.

In the pop-up web store some items from the autumn and winter collection will be sold, selected by chief designer Arna Cornelissen. She told Fashionblog.nl: “In the coming collections we have further developed and combined the three key elements of Turnover: knitwear, color and tailoring. As a result we have some classic items with a modern twist, such as a knitted trench coat of soft alpaca wool or a pantsuit of pique flannel.”

Fashion brand Turnover is part of VeldhovenGroup‘s portfolio. This fashion concern closed a previous online store of Turnover in 2011, as it wanted to concentrate fully on its wholesale activities. Two years ago this offline strategy changed somewhat when another label, Sandwich, got its own online store.